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Collinson Group Launches New Loyalty Solution for Financial Services in Africa
NAIROBI, Kenya, May 3, 2016 /PRNewswire/ --
Global leader in customer loyalty responds to increased growth of customer spending in
Africa, launching new product suite including: loyalty engine, online portal, travel
redemption platform and digital servicesÂ
Collinson Group, a world leader in influencing customer behaviour, today launched a
new loyalty solution for the financial services sector in Africa, helping brands create
compelling rewards programmes, improve customer loyalty and spend.
(Logo:
http://photos.prnewswire.com/prnh/20151026/280732LOGO )
An established leader in EMEA and Asia Pacific, this year Collinson Group provides its
banking clients more added value products and services to support consumer demands for
loyalty rewards. With the adoption of smartphones growing rapidly across the continent and
the rise of fintech firms such as M-Pesa and Paga, Africa represents a significant
opportunity for brands to better engage with their customers. The new solution launched
today will be available to financial services brands in sub Sahara Africa.
African banks, credit card companies and financial services providers will be able to
use the solutions to create flexible, personalised loyalty programmes to attract, retain
and reward customers. Â The suite of services includes:
- Loyalty engine - a powerful and scalable loyalty platform and points bank for
cardholders to earn points each time they use their payment card
- Online member portal - a mobile first solution helping customers view their balances
and earnings and to facilitate redemption
- Global travel redemption platform - enabling real-time bookings for 340,000 hotels and
flights from over 40,000 airports
- Digital redemption options - including innovative eGiftcards and statement credits
Speaking at Dot Finance, Africa's largest fintech conference for the launch, Mark
Roper, Global Commercial Director, Collinson Group, said: "With the rise of mobile
technology and consumer spend growing amongst the continent's affluent middle class, it
has never been more important for brands in Africa to engage customers in a more
meaningful way.
"New mobile and financial technologies in Africa have created new avenues for
financial services organisations to interact with customers. However, the key to really
appealing to these customers is understanding their motivations and offering something
that genuinely appeals to their personal preferences. Collinson Group's innovative new
loyalty solution helps brands do this by creating highly targeted, relevant and compelling
rewards programmes, helping to acquire, engage and retain influential customers," Mr Roper
said.
About Collinson GroupÂ
Collinson Group (http://www.collinsongroup.com) is a global leader in influencing
customer behaviour to drive revenue and value for its clients.
The group offers a unique blend of industry and sector specialists who together
provide market-leading experience in delivering products and services across four core
capabilities: Loyalty, Lifestyle Benefits, Insurance and Assistance.
The group provides unrivalled insight and expertise around affluent consumers and
frequent travellers, creating and delivering products and services that increase
engagement, loyalty and value for customers.
We have 25 years' experience with 28 global locations, servicing over 800 clients in
170 countries, employing 1,700 staff, and managing over 20 million end customers. Our
clients are market leaders from across the globe including: 500 banks internationally and
the leading card issuers, Aviva, Cathay Pacific, British Airways, Air France KLM and
InterContinental Hotels Group.
We have been bringing innovation to the market since inception - launching the first
independent global VIP lounge access programme, Priority Pass, being the first to sell
direct travel insurance in the UK through Columbus Direct and we created the first loyalty
agency of its kind in the travel sector with ICLP. Today we still invest heavily in
innovation to ensure that we continue to deliver superior customer experiences.
Â
ContactÂ
Chris SuryÂ
+44-(0)207-5921200Â
Chris.Sury@brands2life.comÂ
Â
Photo:
http://photos.prnewswire.com/prnh/20151026/280732LOGO
Photo:http://photos.prnewswire.com/prnh/20151026/280732LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151026/280732LOGO
http://photoarchive.ap.org/
Collinson Group
Collinson Group Launches New Loyalty Solution for Financial Services in Africa
NAIROBI, Kenya, May 3, 2016 /PRNewswire/ --
Global leader in customer loyalty responds to increased growth of customer spending in
Africa, launching new product suite including: loyalty engine, online portal, travel
redemption platform and digital servicesÂ
Collinson Group, a world leader in influencing customer behaviour, today launched a
new loyalty solution for the financial services sector in Africa, helping brands create
compelling rewards programmes, improve customer loyalty and spend.
(Logo:
http://photos.prnewswire.com/prnh/20151026/280732LOGO )
An established leader in EMEA and Asia Pacific, this year Collinson Group provides its
banking clients more added value products and services to support consumer demands for
loyalty rewards. With the adoption of smartphones growing rapidly across the continent and
the rise of fintech firms such as M-Pesa and Paga, Africa represents a significant
opportunity for brands to better engage with their customers. The new solution launched
today will be available to financial services brands in sub Sahara Africa.
African banks, credit card companies and financial services providers will be able to
use the solutions to create flexible, personalised loyalty programmes to attract, retain
and reward customers. Â The suite of services includes:
- Loyalty engine - a powerful and scalable loyalty platform and points bank for
cardholders to earn points each time they use their payment card
- Online member portal - a mobile first solution helping customers view their balances
and earnings and to facilitate redemption
- Global travel redemption platform - enabling real-time bookings for 340,000 hotels and
flights from over 40,000 airports
- Digital redemption options - including innovative eGiftcards and statement credits
Speaking at Dot Finance, Africa's largest fintech conference for the launch, Mark
Roper, Global Commercial Director, Collinson Group, said: "With the rise of mobile
technology and consumer spend growing amongst the continent's affluent middle class, it
has never been more important for brands in Africa to engage customers in a more
meaningful way.
"New mobile and financial technologies in Africa have created new avenues for
financial services organisations to interact with customers. However, the key to really
appealing to these customers is understanding their motivations and offering something
that genuinely appeals to their personal preferences. Collinson Group's innovative new
loyalty solution helps brands do this by creating highly targeted, relevant and compelling
rewards programmes, helping to acquire, engage and retain influential customers," Mr Roper
said.
About Collinson GroupÂ
Collinson Group (http://www.collinsongroup.com) is a global leader in influencing
customer behaviour to drive revenue and value for its clients.
The group offers a unique blend of industry and sector specialists who together
provide market-leading experience in delivering products and services across four core
capabilities: Loyalty, Lifestyle Benefits, Insurance and Assistance.
The group provides unrivalled insight and expertise around affluent consumers and
frequent travellers, creating and delivering products and services that increase
engagement, loyalty and value for customers.
We have 25 years' experience with 28 global locations, servicing over 800 clients in
170 countries, employing 1,700 staff, and managing over 20 million end customers. Our
clients are market leaders from across the globe including: 500 banks internationally and
the leading card issuers, Aviva, Cathay Pacific, British Airways, Air France KLM and
InterContinental Hotels Group.
We have been bringing innovation to the market since inception - launching the first
independent global VIP lounge access programme, Priority Pass, being the first to sell
direct travel insurance in the UK through Columbus Direct and we created the first loyalty
agency of its kind in the travel sector with ICLP. Today we still invest heavily in
innovation to ensure that we continue to deliver superior customer experiences.
Â
ContactÂ
Chris SuryÂ
+44-(0)207-5921200Â
Chris.Sury@brands2life.comÂ
Â
Photo:
http://photos.prnewswire.com/prnh/20151026/280732LOGO
Photo:http://photos.prnewswire.com/prnh/20151026/280732LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151026/280732LOGO
http://photoarchive.ap.org/
Collinson Group