AppTweak ASO Startup Releases Multilingual Keyword Tool to Improve App Store Discoverability
Poster: SySAdmin
Posted on April 28, 2016 at 9:14:01 AM
AppTweak ASO Startup Releases Multilingual Keyword Tool to Improve App Store Discoverability
BRUSSELS, April 28, 2016 /PRNewswire/ --
AppTweak
[https://www.apptweak.com/?utm_source=pr_en&utm_medium=prnewswire&utm_campaign=keyword ],
European leader in App Store Optimization (ASO), today launches a new version of its ASO
platform and unveils a brand-new multilingual keyword tool. The company, which closed a
$500k round of funding [http://tech.eu/brief/apptweak-seed-funding ] last November, seeks
to assert itself as one of the most powerful ASO tool, dedicated to empower app developers
to improve their store discoverability and app visibility globally. AppTweak has dedicated
its recent efforts to the improvement of its keyword tool making it more powerful and
offering a unique Search Volume estimation. Â Â
Keywords Search Volume has always been very controversial, as many ASO tools fight to
provide with accurate estimations, but fail in most cases. However, AppTweak's new formula
includes a higher number of parameters (all weighted differently) to estimate the
popularity of a keyword, which enables to get closer to a precise indication. "We have
worked hard to come up with the best volume estimation possible" says Olivier Verdin,
AppTweak co-founder. "We've decided to be totally transparent by revealing the parameters
we use in the algorithm: the recurrence of the keyword in app titles, descriptions and
reviews from all apps; the level of popularity/usage of the keyword in the language; the
exact mobile web volume; hints provided by Apple; the amount of keywords combined in key
phrases and the keyword's length." Â Â
AppTweak identity circles around its unique automated and personalized ASO reports,
scanning through any app's ASO score and providing actionable insights and recommendations
to improve app store visibility. "Our reports are perfect to audit and monitor app store
performance but we wanted to enable our users to actually work on AppTweak, without the
need to open an Excel sheet or a character counter." says Olivier. Â Â
Indeed, the new keyword tool includes a section entirely dedicated to the simulation
of the final keywords selection, after the keywords research, with a character counter for
the app title, the iTunes keyword field and the Google Play short and long descriptions,
but also giving the global KEI (Keyword Efficiency Index) of the selected keywords
combined all together. Â Â
The company also wanted to offer more keywords suggestions (currently available in 7
languages: English, French, Dutch, Spanish, German, Portuguese and Italian, the newcomer),
which are provided to help users find inspiration and interesting keywords they would not
have thought of. These suggestions have been built upon multiple sources such as most
recurrent keywords in the reviews; app store hints and trending searches in each country.
 Â
"With the increasing importance of localization in ASO, AppTweak has focused on
delivering a reliable multilingual keyword tool using native keywords rather than
automatic translation" says Olivier Verdin, AppTweak co-founder. Â Â
About AppTweak Â
AppTweak empowers app developers and marketers with tools and techniques to improve
their app store visibility, increase app rankings and drive organic downloads. The company,
headquartered in Brussels, Belgium and founded in 2013 by Olivier Verdin and Sebastien
Dellis, counts over 400 accounts in more than 40 countries, including Rocket Internet,
FoodPanda, Zalando, Samsung, LinkedIn, Etsy, Merkle, RunKeeper, S4M, Foodora and more. To
equip app developers to get their app discovered, AppTweak solutions include: App Store
Optimization (ASO) platform; Personalized and Recommended Actions; Competition Analysis;
Reviews Analysis; Analytics and Powerful Multilingual Keyword Tool. The company also
offers an API Access: http://www.apptweak.io.
AppTweak
CONTACT: Press Contact: Laurie Galazzo, laurie@apptweak.com, +32 2 740 43 84
BRUSSELS, April 28, 2016 /PRNewswire/ --
AppTweak
[https://www.apptweak.com/?utm_source=pr_en&utm_medium=prnewswire&utm_campaign=keyword ],
European leader in App Store Optimization (ASO), today launches a new version of its ASO
platform and unveils a brand-new multilingual keyword tool. The company, which closed a
$500k round of funding [http://tech.eu/brief/apptweak-seed-funding ] last November, seeks
to assert itself as one of the most powerful ASO tool, dedicated to empower app developers
to improve their store discoverability and app visibility globally. AppTweak has dedicated
its recent efforts to the improvement of its keyword tool making it more powerful and
offering a unique Search Volume estimation. Â Â
Keywords Search Volume has always been very controversial, as many ASO tools fight to
provide with accurate estimations, but fail in most cases. However, AppTweak's new formula
includes a higher number of parameters (all weighted differently) to estimate the
popularity of a keyword, which enables to get closer to a precise indication. "We have
worked hard to come up with the best volume estimation possible" says Olivier Verdin,
AppTweak co-founder. "We've decided to be totally transparent by revealing the parameters
we use in the algorithm: the recurrence of the keyword in app titles, descriptions and
reviews from all apps; the level of popularity/usage of the keyword in the language; the
exact mobile web volume; hints provided by Apple; the amount of keywords combined in key
phrases and the keyword's length." Â Â
AppTweak identity circles around its unique automated and personalized ASO reports,
scanning through any app's ASO score and providing actionable insights and recommendations
to improve app store visibility. "Our reports are perfect to audit and monitor app store
performance but we wanted to enable our users to actually work on AppTweak, without the
need to open an Excel sheet or a character counter." says Olivier. Â Â
Indeed, the new keyword tool includes a section entirely dedicated to the simulation
of the final keywords selection, after the keywords research, with a character counter for
the app title, the iTunes keyword field and the Google Play short and long descriptions,
but also giving the global KEI (Keyword Efficiency Index) of the selected keywords
combined all together. Â Â
The company also wanted to offer more keywords suggestions (currently available in 7
languages: English, French, Dutch, Spanish, German, Portuguese and Italian, the newcomer),
which are provided to help users find inspiration and interesting keywords they would not
have thought of. These suggestions have been built upon multiple sources such as most
recurrent keywords in the reviews; app store hints and trending searches in each country.
 Â
"With the increasing importance of localization in ASO, AppTweak has focused on
delivering a reliable multilingual keyword tool using native keywords rather than
automatic translation" says Olivier Verdin, AppTweak co-founder. Â Â
About AppTweak Â
AppTweak empowers app developers and marketers with tools and techniques to improve
their app store visibility, increase app rankings and drive organic downloads. The company,
headquartered in Brussels, Belgium and founded in 2013 by Olivier Verdin and Sebastien
Dellis, counts over 400 accounts in more than 40 countries, including Rocket Internet,
FoodPanda, Zalando, Samsung, LinkedIn, Etsy, Merkle, RunKeeper, S4M, Foodora and more. To
equip app developers to get their app discovered, AppTweak solutions include: App Store
Optimization (ASO) platform; Personalized and Recommended Actions; Competition Analysis;
Reviews Analysis; Analytics and Powerful Multilingual Keyword Tool. The company also
offers an API Access: http://www.apptweak.io.
AppTweak
CONTACT: Press Contact: Laurie Galazzo, laurie@apptweak.com, +32 2 740 43 84