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Blesh Extends Support for the Physical Web with Eddystone(TM)-EID, a New Privacy Protocol by Google
Security-Sensitive Applications Like Smart Homes and Mobile Payments To Become More Secure As Blesh Beacons Start Supporting Eddystone-EID
SAN FRANCISCO, April 14, 2016 /PRNewswire/ --
Having been one of the official providers of the Eddystone beacon format introduced by
Google in 2015, Blesh today announces its full support for Eddystone Ephemeral Identifiers
(EID), the new privacy/security Eddystone beacon frame type.
Focused on privacy and security, Eddystone-EID begins the next chapter in the
Eddystone beacon standard announced in July 2015 as an open, scalable Bluetooth low energy
(BLE) beacon format. Signals broadcast by these Eddystone-EID beacons rotate and change
frequently, allowing only authorized clients to access them.
The new frame type enables more secure beacon signals and is designed to improve the
privacy and security within the Internet of Things experience, for both users and
developers.
Eddystone-EID helps protect users by protecting against spoofing and replay attacks by
potential malicious external parties. This is particularly helpful in tracking personal
items like lost keys or identifying luggage at baggage claim after getting off the plane.
Eddystone-EID is also designed for security-sensitive scenarios where malicious asset
tracking and unpermitted access are possible, which includes selecting products at vending
machines and making proximity based mobile payments.
With full support for Eddystone-EID, Blesh beacons will enable developers to build a
platform to provide proximity-based, timely and contextual information that blurs the
lines between the physical and digital worlds. With Eddystone-EID, developers are able to
manage access to the beacon signals for applications where privacy and security is a
concern.
Eddystone is regarded as the backbone of the Physical Web, an open experimental
project introduced in late 2014. Physical Web beacons broadcast a URL via BLE signals that
can give intelligence to physical objects and allow nearby devices interact with them.
"We're proud to have worked with Google on this project to make sure that our beacons
support Eddystone-EID," said Blesh CEO Devrim Sonmez. "Blesh beacons, with its support for
Eddystone-EID, will enable developers to extend their use cases with Eddystone."
Blesh pioneered the release of the first commercial Physical Web beacons and SDK in
December 2014, reaching thousands of developers in more than 35 countries.
More informationÂ
To start developing with the Eddystone format using Blesh beacons:
https://www.blesh.com/eddystone-hacker-guide
To see the Eddystone specification on Github: github.com/google/eddystone
Related LinksÂ
http://www.blesh.com
Â
Contact information:Â
Â
Devrim Sonmez, Co-founder and CEOÂ
devrim.sonmez@blesh.com
Â
Ugur Gokdere, Co-founder and CTOÂ
ugur@blesh.com
Â
Â
Blesh
CONTACT: Devrim Sonmez Mobile: +905326560813/ Ugur Gokdere Mobile: +905323201520
Blesh Extends Support for the Physical Web with Eddystone(TM)-EID, a New Privacy Protocol by Google
Security-Sensitive Applications Like Smart Homes and Mobile Payments To Become More Secure As Blesh Beacons Start Supporting Eddystone-EID
SAN FRANCISCO, April 14, 2016 /PRNewswire/ --
Having been one of the official providers of the Eddystone beacon format introduced by
Google in 2015, Blesh today announces its full support for Eddystone Ephemeral Identifiers
(EID), the new privacy/security Eddystone beacon frame type.
Focused on privacy and security, Eddystone-EID begins the next chapter in the
Eddystone beacon standard announced in July 2015 as an open, scalable Bluetooth low energy
(BLE) beacon format. Signals broadcast by these Eddystone-EID beacons rotate and change
frequently, allowing only authorized clients to access them.
The new frame type enables more secure beacon signals and is designed to improve the
privacy and security within the Internet of Things experience, for both users and
developers.
Eddystone-EID helps protect users by protecting against spoofing and replay attacks by
potential malicious external parties. This is particularly helpful in tracking personal
items like lost keys or identifying luggage at baggage claim after getting off the plane.
Eddystone-EID is also designed for security-sensitive scenarios where malicious asset
tracking and unpermitted access are possible, which includes selecting products at vending
machines and making proximity based mobile payments.
With full support for Eddystone-EID, Blesh beacons will enable developers to build a
platform to provide proximity-based, timely and contextual information that blurs the
lines between the physical and digital worlds. With Eddystone-EID, developers are able to
manage access to the beacon signals for applications where privacy and security is a
concern.
Eddystone is regarded as the backbone of the Physical Web, an open experimental
project introduced in late 2014. Physical Web beacons broadcast a URL via BLE signals that
can give intelligence to physical objects and allow nearby devices interact with them.
"We're proud to have worked with Google on this project to make sure that our beacons
support Eddystone-EID," said Blesh CEO Devrim Sonmez. "Blesh beacons, with its support for
Eddystone-EID, will enable developers to extend their use cases with Eddystone."
Blesh pioneered the release of the first commercial Physical Web beacons and SDK in
December 2014, reaching thousands of developers in more than 35 countries.
More informationÂ
To start developing with the Eddystone format using Blesh beacons:
https://www.blesh.com/eddystone-hacker-guide
To see the Eddystone specification on Github: github.com/google/eddystone
Related LinksÂ
http://www.blesh.com
Â
Contact information:Â
Â
Devrim Sonmez, Co-founder and CEOÂ
devrim.sonmez@blesh.com
Â
Ugur Gokdere, Co-founder and CTOÂ
ugur@blesh.com
Â
Â
Blesh
CONTACT: Devrim Sonmez Mobile: +905326560813/ Ugur Gokdere Mobile: +905323201520