Mirch Entertainment Set to Launch Oye Captain, a Brand New Product in Fantasy Sports

Mirch Entertainment Set to Launch Oye Captain, a Brand New Product in Fantasy Sports

GURGAON, India, April 4, 2016 /PRNewswire/ --

    Mirch Entertainment Pvt. Ltd., the firm that currently owns and operates Thrill Poker,
has announced the launch of their new venture, Oye Captain, a fantasy sports
[http://www.oyecaptain.com ] platform where players can customise teams and compete with
each other in multiple leagues to win significant real cash prizes. Oye Captain will
launch with only cricket but expand to football and kabaddi over the next three months.

    "Oye Captain is for the quintessential sports enthusiast that lives in each of us.
It's a platform for the intelligent fans to put their skills to test in the electrifying
ambience of a live match. Our proposition is simple - put the team of your choice together,
and watch them win," says Aditya Oberoi, Founder and CEO of Oye Captain. "We've worked
very hard to make our product accessible on all platforms. We wanted to simplify fantasy
sports, make it something everyone can access, understand and play. In time, we will be
releasing a much more detail-oriented product for the more statistically inclined and
analytics driven players, but for now, simplicity is key."

    It is this easy-to-use approach that the team at Oye Captain also believes will appeal
to a wider audience and will be their USP. "Fantasy sports is growing globally at an
astronomical rate of 41%. So there is a sizeable market that is consuming the product
already," says Tanmay Sahay, CMO at Oye Captain. "What's exciting about fantasy sports
here in India is the diverse user base we can tap into. What makes Oye Captain different
is a simple, clean and intuitive user interface that is easy to understand and fun to use.
You can hand pick your own team, and watch it compete over a single match, or over an
entire series. As a diehard cricket fan myself, I can think of no better way for sports
enthusiasts to get more involved with the sports they already love watching."

    Oye Captain has already struck a few strategic business collaborations with other big
players in the market that they believe is going to give them a competitive edge and
accelerate their growth. Over the next two months, Oye Captain hopes to cash in heavily on
the IPL buzz.

    About Mirch Entertainment Pvt. Ltd.  

    Mirch Entertainment Pvt. Ltd. is one of India's fastest growing online gaming brands
already operating Thrill Poker [http://www.thrillpoker.com ], one of the foremost
providers of online poker to the Indian market.

       
         
        Media Contact 
        Tanmay Sahay 
        tanmay@oyecaptain.com 
        +91-9871134177 
        Chief Marketing Officer 
        Oye Captain 

     

Mirch Entertainment Pvt. Ltd