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Watch Out for LeEco Day V2.0
NEW DELHI, April 1, 2016 /PRNewswire/ --
The Bigger-than-before Super Offers Carnival Makes a ComebackÂ
After a successful first LeEco Day in February 2016, the global technology and
Internet conglomerate, is organizing the second LeEco Day on April 7th and 8th 2016. This
time, the LeEco Day carnival gets grander with more exciting benefits and offers up for
grabs for consumers - making it the biggest-ever smartphone shopping bonanza on Flipkart.
LeEco Day has endeared itself to consumers having received overwhelming response,
irrefutable proof of the growing popularity of the company's ecosystem-based superphones
and signaling the significant impact on Indian consumers as it continues to consolidate
its presence. This offer carnival replicates the hugely-popular brand property that the
company owns globally. Planned as one of the largest shopping carnivals organized by a
smartphone brand in conjunction with Flipkart, the second LeEco Day too is expected to
garner enormous response from consumers similar to the first LeEco Day. For the upcoming
LeEco Day, flagship killer Le1s and the big and bold Le Max will be available on Flipkart
with exciting gifts and exchange offers.
Globally, LeEco's online sales from its annual 'Fans Festival' topped CNY 1.7 billion
($270 million), making it one of China's largest e-commerce event. During its so-called
'Black 919' festival, the single-day sales of its flagship Le Superphone on LeMall.com set
a new record in both volume and revenue. It sold 572,000 Le Superphones and 355,000 Letv
Super TVs.
Having created an industry milestone of 220,000 (2.2 lakhs) total orders received
within the shortest time of 31 seconds in the 3 flash sales and another incredible record
of 20,28,000 (20.2 lakhs) registrations received across the 3 flash sales, the Le1s'
numbers are proof of LeEco's unparalleled growth and momentum within a short period of the
launch and often referred to as the LeEco Phenomenon.
Buyers of LeEco's Superphones can expect a content ecosystem to be uploaded into its
Android-based EUI system in the 2nd quarter of this year since the company has already
signed contracts with Eros and Yupp TV. Also noteworthy is the company's after-sales
policies. LeEco has put in place 555 service centers in prime locations in the country,
besides providing 24*7 toll free services, and other value-added services.
About LeEco:
LeEco, formerly known as Letv, is a global pioneering Internet and technology company
with multiple Internet ecosystems across content, devices, applications and platforms.
Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000
people and is the world's first video company to go public with a market capitalization of
more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters
in Hong Kong, Los Angeles and Silicon Valley.
With disruptive innovation as the guiding principle, LeEco is engaged in myriad
businesses, spanning Internet TV, video production and distribution, smart gadgets and
large-screen applications to e-commerce, eco-agriculture and connected super-electric
cars. The company also has one of the world's largest content libraries which includes
movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco
devices like superphones and super TVs. Breaking the barriers of industries, LeEco
provides personalized products and services for an enhanced user experience at disruptive
prices.
Â
Media Contact Â
Shruti SinghÂ
shruti.singh@bm.comÂ
+91-9654497747Â
Senior AssociateÂ
Genesis Burson - MarstellerÂ
Â
LeEco
Watch Out for LeEco Day V2.0
NEW DELHI, April 1, 2016 /PRNewswire/ --
The Bigger-than-before Super Offers Carnival Makes a ComebackÂ
After a successful first LeEco Day in February 2016, the global technology and
Internet conglomerate, is organizing the second LeEco Day on April 7th and 8th 2016. This
time, the LeEco Day carnival gets grander with more exciting benefits and offers up for
grabs for consumers - making it the biggest-ever smartphone shopping bonanza on Flipkart.
LeEco Day has endeared itself to consumers having received overwhelming response,
irrefutable proof of the growing popularity of the company's ecosystem-based superphones
and signaling the significant impact on Indian consumers as it continues to consolidate
its presence. This offer carnival replicates the hugely-popular brand property that the
company owns globally. Planned as one of the largest shopping carnivals organized by a
smartphone brand in conjunction with Flipkart, the second LeEco Day too is expected to
garner enormous response from consumers similar to the first LeEco Day. For the upcoming
LeEco Day, flagship killer Le1s and the big and bold Le Max will be available on Flipkart
with exciting gifts and exchange offers.
Globally, LeEco's online sales from its annual 'Fans Festival' topped CNY 1.7 billion
($270 million), making it one of China's largest e-commerce event. During its so-called
'Black 919' festival, the single-day sales of its flagship Le Superphone on LeMall.com set
a new record in both volume and revenue. It sold 572,000 Le Superphones and 355,000 Letv
Super TVs.
Having created an industry milestone of 220,000 (2.2 lakhs) total orders received
within the shortest time of 31 seconds in the 3 flash sales and another incredible record
of 20,28,000 (20.2 lakhs) registrations received across the 3 flash sales, the Le1s'
numbers are proof of LeEco's unparalleled growth and momentum within a short period of the
launch and often referred to as the LeEco Phenomenon.
Buyers of LeEco's Superphones can expect a content ecosystem to be uploaded into its
Android-based EUI system in the 2nd quarter of this year since the company has already
signed contracts with Eros and Yupp TV. Also noteworthy is the company's after-sales
policies. LeEco has put in place 555 service centers in prime locations in the country,
besides providing 24*7 toll free services, and other value-added services.
About LeEco:
LeEco, formerly known as Letv, is a global pioneering Internet and technology company
with multiple Internet ecosystems across content, devices, applications and platforms.
Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000
people and is the world's first video company to go public with a market capitalization of
more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters
in Hong Kong, Los Angeles and Silicon Valley.
With disruptive innovation as the guiding principle, LeEco is engaged in myriad
businesses, spanning Internet TV, video production and distribution, smart gadgets and
large-screen applications to e-commerce, eco-agriculture and connected super-electric
cars. The company also has one of the world's largest content libraries which includes
movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco
devices like superphones and super TVs. Breaking the barriers of industries, LeEco
provides personalized products and services for an enhanced user experience at disruptive
prices.
Â
Media Contact Â
Shruti SinghÂ
shruti.singh@bm.comÂ
+91-9654497747Â
Senior AssociateÂ
Genesis Burson - MarstellerÂ
Â
LeEco