SMI Unveils High Performance Eye Tracking on Samsung Gear VR

SMI Unveils High Performance Eye Tracking on Samsung Gear VR

LAVAL,France, March 22, 2016 /PRNewswire/ --

    Virtual reality eye tracking package aimed at developers, professionals and scientists

    Leading innovator in virtual reality SensoMotoric Instruments (SMI)
[http://www.smivision.com/oem-eye-tracking ] has today unveiled a modified Samsung Gear VR
that makes mobile VR with eye tracking commercially available for the first time.

(Photo:
http://photos.prnewswire.com/prnh/20160322/346792 )

    Watch the video [https://www.youtube.com/watch?v=Wz-PahxnY88 ]:
https://www.youtube.com/watch?v=Wz-PahxnY88

    The SMI Mobile Eye Tracking HMD meets the needs of a wide range of professional and
scientific sectors including:

       
        - Market Research: Get valuable shopper insight from virtual shops and product
          packaging quickly and easily with SMI Mobile ET-HMD.
        - Academic Research: Perform spatial cognition research and task dependent perception
          analysis in fully-controlled visual immersion.
        - Training Solutions: Improve performance such as situational awareness in sports
          training with professional athletes.  
        - Sales and Sales Training: Know the difference between product features and genuinely
          "eye catching features".

    Launching the product on the eve of Laval Virtual in France, SMI Product Manager Dr
Arnd Rose said: "For these markets and beyond, the value of this product is of knowing
exactly what people are looking at in an environment you control. The SMI Mobile Eye
Tracking HMD makes manipulating those environments and collating valuable eye tracking
data easier than ever."

    Jakub Kasper, the head of Market Research service firm Constat, said he sees a need
for SMI Mobile ET-HMD within his customer base.

    "Easily changing research scenarios within a virtual environment and harnessing the
power of the eye tracking data will benefit my clients, which include leading market
research firms," he said.

    SMI is the gold standard for eye tracking with slip compensation and instant
calibration on a platform proven with more than 150,000 participants.

    The SMI Mobile ET-HMD is sold complete with a Samsung Gear VR HMD that has eye
tracking professionally integrated by SMI. It comes with a modified Samsung Galaxy smart
phone with eye tracking software and SDK pre-installed; as well as optional application
packages.

    Application packages include the SMI Mobile Eye Tracking HMD Observation, for
qualitative live observation and recording of visual behavior in virtual environments; and
the SMI Mobile Eye Tracking HMD Analysis Pro, which provides easy analytics of gaze and
other data with SMI's acclaimed BeGaze analysis software suite.

    - Cross reference: Picture is available at AP Images (http://www.apimages.com ) - 

    About SMI 
SensoMotoric Instruments (SMI) has been a world leader in eye tracking technology for 25
years, developing and marketing eye & gaze tracking systems for scientists and
professionals, as well as OEM and medical solutions for a wide range of applications. Find
out more at http://www.smivision.com. Follow @SMIeyetracking on Facebook
[https://www.facebook.com/smieyetracking ], Flickr
[https://www.flickr.com/photos/smieyetracking ], YouTube
[https://www.youtube.com/user/smieyetracking ] and Twitter
[https://twitter.com/SMIEyeTracking ].

            Media Contacts 
        SensoMotoric Instruments GmbH (SMI) 
        Tim Stott 
        +49(0)162-271-61-66 
        tim.stott@smi.de 

     

    Photo:
    http://photos.prnewswire.com/prnh/20160322/346792

Photo:http://photos.prnewswire.com/prnh/20160322/346792
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160322/346792
http://photoarchive.ap.org/
SensoMotoric Instruments GmbH (SMI)