deltaDNA Releases SmartAds 'On-Demand' Intelligent Ad-management and Independent Ad Mediation Platform

deltaDNA Releases SmartAds 'On-Demand' Intelligent Ad-management and Independent Ad Mediation Platform

SAN FRANCISCO, March 14, 2016 /PRNewswire/ --

    SmartAds 'On-Demand' opens up player-optimized ad mediation to games with low player
numbers for the first time  

    deltaDNA [https://deltadna.com ], the Games Industry's leading analytics and real-time
player marketing platform, today announced the release of SmartAds 'On Demand' - a dynamic
independent ad mediation and management platform developed specifically to drive
monetization in games with low player numbers.

(Logo:
http://photos.prnewswire.com/prnh/20151111/286338LOGO )

(Photo:
http://photos.prnewswire.com/prnh/20160313/343572 )

    Smaller games typically struggle from a lack of available performance data, which
alongside the major time drain of managing multiple ad networks, makes the effective
optimization of ad revenue almost impossible. SmartAds On-Demand completely reverses this
dynamic, making in-game ad monetization so simple and time-efficient, that developers can
start making money from the moment the SmartAds platform is turned-on within their game.

    SmartAds' intelligent data-driven approach works by using predictive modelling of
player behaviour alongside dynamic Ad network evaluation to automatically cascade the
mediation for each player. SmartAds On-Demand thereby optimizes eCPM and fill rates whilst
balancing IAP against Ad monetization.  

    This dynamic mediation waterfall means that SmartAds only shows the most valuable ads
to each player, dramatically increasing eCPM and total revenue.

    SmartAds On-Demand has been designed specifically for smaller games, including those
which qualify for deltaDNA's free tier with less than 10kMAU, giving developers access to
all the major ad networks including Admob, Unity Ads and Vungle, through one single custom
SDK.  This eliminates the implementation and data reconciliation headaches associated with
running SDKs and analytics from multiple ad networks.

    Drawing on deltaDNA's powerful analytics toolset and rich event data, SmartAds
On-Demand allows developers to see a holistic view of the entire game economy in one
environment, enabling them to balance in-app purchasing (IAP) and Ad serving with positive
player experiences.

    Mark Robinson, CEO, deltaDNA, said: "We know that smaller games find it harder to
monetize, mainly because developers have little idea which ad networks are delivering
value or how the ads are affecting retention.

    "With the release of SmartAds On-Demand, we are changing that by opening up effective
monetization for every game, regardless of size. Now every marketer can implement
player-centric real-time campaigns across Ads and IAP; and every developer can become the
master of their data and start making the money their game deserves."

    For more information about SmartAds On-Demand or SmartAds Enterprise please visit
https://deltadna.com/smartads.

    About deltaDNA 

    deltaDNA improves player engagement and lifetime values in Free-To-Play games.  Its
technology solution uses advanced data mining and predictive modelling to identify
and segment different player behaviors.  Through this insight, players can be targeted
with real-time individually-targeted in-game messages offering personalized experiences
that increase retention and revenues.

    For more information visit http://www.deltaDNA.com [http://www.gamesanalytics.com ]

       
         
        For deltaDNA media enquiries, please contact: 
        EmptyBreak:MARKER 
        Stephen Green 
        GiantPR 
        +44-07775-677101 
        steve@giantpr.co.uk 

     

    Photo:
    http://photos.prnewswire.com/prnh/20151111/286338LOGO

    http://photos.prnewswire.com/prnh/20160313/343572

Photo:http://photos.prnewswire.com/prnh/20151111/286338LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160313/343572
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20151111/286338LOGO
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160313/343572
http://photoarchive.ap.org/
deltaDNA