Xura Elements: Creating Rewarding Customer Engagement Experiences Through Real-Time Communication

Xura Elements: Creating Rewarding Customer Engagement Experiences Through Real-Time Communication

WAKEFIELD, Massachusetts, February 24, 2016 /PRNewswire/ --

    Easy to integrate click-to-communicate and click-to-call web and app service, enables

            an intuitive and enhanced customer experience while reducing TCO 

    Xura [http://www.xura.com ], Inc. (NASDAQ: MESG), a leading provider of digital
communications services and innovator in WebRTC technology, today launched Xura Elements,
making it easy for enterprises to customize the way they communicate with customers using
web tools and native mobile apps. Xura Elements fuzes simplicity, mobility and the social
aspects of real-time communications with business process optimization, creating new
customer engagement experiences with easy to add click-to-call and click-to-communicate
options, while reducing contact center costs.

    Built on Xura's WebRTC technology via the forge SDK, Xura Elements completely
transforms the user experience, providing immersive, engaging, and intuitive customer
dialogue with the human touch. The SDK infrastructure means that all media is encrypted
end-to-end, while also providing today's latest authentication methods, ensuring that
personal data is always private and secure.

    "The overall goal of Xura Elements is to make it easy for companies to integrate touch
of the button communications into apps while ensuring compliant outreach to customers,
improving customer representatives and agent's productivity and streamlining overall
operations." said JF Sullivan, CMO and EVP Enterprise, Xura. "By integrating Xura Elements,
companies have complete flexibility to tailor their solution for their customers' and
processes' needs within their contact centers. For example, look and feel can be
customized, "wait time" animations or product marketing videos can be played, and call
routing options can be refined for business needs - so giving customers priority status or
routing calls to agents based on availability and specialization - as well as easy and
seamless integration to existing call center systems."

    The rich capabilities and features that Xura Elements can add to web or native mobile
applications include:

       
        - Multi-Party Conferencing: Providing an enhanced set of collaboration tools, Xura's
          Elements solution can help optimize customer engagement with a conferencing
          architecture designed to receive multiple media streams and intelligently determine
          which of these streams should be sent to which participant. The result: an optimal and
          bandwidth efficient customer experience.
        - User Identity and Authentication: Providing an array of options to support and protect
          user identity authentication and validation requirements (including facial recognition)
          , Xura Elements enables applications to use opaque identities so that users cannot be
          identified by third-parties from the Xura cloud logs. As an added layer of security
          the user database is always held externally to the Xura platform.
        - Recording: Audio and video streams for each participant in a call can be recorded
          separately and merged if needed so that companies have complete flexibility to define
          the layout/structure of the merged recordings.
        - Secure Storage: Leveraging the Xura Cloud, Elements can store recordings or they can
          be stored on premise (at the site of your choice). This gives companies greater
          flexibility in terms of the cost, location and security.

    To see Xura Elements in action please visit Xura at Mobile World Congress 2016
[https://www.mobileworldcongress.com ] on Stand 8.1A41 in Hall 8.1 - the App Planet -
where its experienced team will be providing live demos across its Digital Communications,
Monetization and Enterprise portfolio.  

    About Xura, Inc. 

    Xura, Inc (NASDAQ: MESG) offers a portfolio of digital services solutions that enable
global communications across a variety of mobile devices and platforms. We help
communication service providers (CSPs) and enterprises navigate and monetize the digital
ecosystem to create innovative, new experiences through our cloud-based offerings. Our
solutions touch more than three billion people through 350+ service providers and
enterprises in 140+ countries. You can find us at Xura.com [http://www.xura.com ].

    Forward-Looking Statements 

    This press release includes "forward-looking statements." Forward-looking statements
include statements of plans and objectives for future operations, statements of future
economic performance, and statements of assumptions relating thereto. In some cases,
forward-looking statements can be identified by the use of terminology such as "may,"
"expects," "plans," "anticipates," "estimates," "believes," "potential," "projects,"
"forecasts," "intends," or the negative thereof or other comparable terminology. By their
very nature, forward-looking statements involve known and unknown risks, uncertainties and
other important factors that could cause actual results, performance and the timing of
events to differ materially from those anticipated, expressed or implied by the
forward-looking statements in this press release. These risks and uncertainties discussed
above, as well as others, are discussed in greater detail in our filings with the SEC. The
documents and reports we file with the SEC are available through us, or our website,
http://www.Xura.com, or through the SEC's Electronic Data Gathering, Analysis, and
Retrieval system (EDGAR) at http://www.sec.gov.

Xura, Inc.

CONTACT: Media Contact: Maria Hudson, Xura, maria.hudson@xura.com, +44 7967813429, Investor Relations Contact: Luke Todd, Xura, Luke.todd@Xura.com, +1-781-213-2131