U2opia Mobile Partners with Robi Axiata Limited to Enrich Lives of Mobile Users in Bangladesh with Sponsored Data

U2opia Mobile Partners with Robi Axiata Limited to Enrich Lives of Mobile Users in Bangladesh with Sponsored Data

NEW DELHI, February 10, 2016 /PRNewswire/ --

    - After a successful launch in Rwanda, Fonepass makes data affordable and accessible
for millions in Bangladesh  

    - Provides a compelling tool for marketers to reach out to new users and retain users 

    With an aim to address the growing demand of mobile internet and enrich user
experiences, U2opia Mobile has inked a partnership with Robi Axiata Limited, a leading
mobile operator in Bangladesh, to provide its user base with its sponsored data service
called Fonepass. The launch of Fonepass in Bangladesh, follows the success of the service
in Rwanda with MTN, where it caters to a subscriber base of over 4 million. As a platform,
Fonepass is meant to excite subscribers with no or limited internet access.

(Logo:
http://photos.prnewswire.com/prnh/20150219/731415 )

    More information about Fonepass is available on http://www.fonepass.mobi

    An open marketing platform, Fonepass allows customers to access mobile applications at
no additional cost, hence attracting new users and increasing retention for marketers to
benefit from. Fonepass gives access to mobile data through sponsorships, and enables
telecom operators to give its subscribers more value, while monetizing its mobile data
network. Content providers and other businesses can use this innovative network solution
with existing mobile websites and applications.

    Fonepass allows customers to access their favorite mobile applications and also
encourages them to try out new applications and unlock the true value of the internet.
Once users logs on, they can choose the app they want to access and start engaging and get
rewarded for their usage, instantly.

    Commenting on the launch of Fonepass in Bangladesh Robi's Executive Vice President
Jean-Michel Arnaud Chanut said that, "Robi's prime focus is to spread the use of internet
across the country regardless of our subscriber's socio-economic background. In this
regard, we feel that Fonepass will help in drawing a large number of new internet users.
We thank U2opia Mobile for making this unique opportunity available for our valued
subscribers."

    Talking about the solution, Sandeep Ganguly, CEO, U2opia Mobile, said, "With a
continued aim to bridge the digital divide and make mobile data accessible to millions, we
are excited to partner with Robi Axiata Limited, one of the leading telecom players in
Bangladesh, after successfully launching Fonepass in Rwanada. Users in emerging markets
are increasingly demanding data connectivity but its unavailability and exorbitant data
costs continues to leave billions of mobile users, in information darkness. U2opia
Mobile's sponsored data platform, Fonepass, is working with operators and Local - Global
apps across geographies, to ensure data is more accessible and affordable via our patented
solution. Additionally, Fonepass also enables operators and content providers, alike, to
capture the revenue from data that they are missing out." 

    "U2opia Mobile is at the center of mobile data revolution, and we aim to launch
technology that drives connectivity, fuels transformation and helps business grow to
innovate. After successfully connecting millions of users across the globe on USSD, we are
now making connectivity a reality and ensuring users have an easy and affordable access to
enriched experience over mobile data. We understand the importance of connectivity and
continue to collaborate with global internet giants and telecom carriers to realize this
and help every user be a part of the real world. He further added  

    About U2opia Mobile 

    U2opia Mobile is a mobile technology company that enables technology that drives
connectivity, fuels transformation and helps companies grow and innovate. Since its
pioneering launch in May 2011, its flagship product, Fonetwish, that enables ubiquitous
and customized access to the social internet on USSD, U2opia Mobile now offers data driven
solutions. U2opia Mobile's solutions include Fonepass, a sponsored data platform that
excites customers with possibilities of data and Foneverify, a user authentication tool
for businesses application economy. The solutions engage a variety of customers, across
generations of handsets.

    U2opia Mobile works with the largest and most innovative mobile operators in Asia,
 Africa & Latin America and is managed by an experienced team with deep understanding of
consumer, internet and mobile ecosystems. The company addresses a global user base of 1
Billion users in emerging markets with its innovative mobile data solutions. Over the span
of 5 years, U2opia Mobile has inked strategic relationships with over 75 MNO's globally.
The company is backed by marquee investors Matrix Partners and Omidyar Network, who
provide strategic market reach as well as strong financial support. U2opia Mobile runs
operations from Singapore, Delhi, Dubai and San Francisco.    

            For further details contact: 

         
        U2opia Mobile 
        Nikita Nadwani 
        Nikita.nadwani@u2opiamobile.com 
        +9953835798 
        Neha Chandra 
        Neha.chandra@2020msl.com 
        +91-9818055857 

     

    Photo:
    http://photos.prnewswire.com/prnh/20150219/731415

Photo:http://photos.prnewswire.com/prnh/20150219/731415
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Photo:http://photos.prnewswire.com/prnh/20150219/731415
http://photoarchive.ap.org/
U2opia Mobile Pvt Ltd