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Gameloft Advertising Solutions Expands its Offerings with a New Native Video Advertising Format: Power-Up Pack
NEW YORK, January 22, 2016 /PRNewswire/ --
Gameloft Advertising Solutions announces the release of a new native advertising
format: Power-Up Pack. This new format allows for real interaction between the consumer
and the brand based on the display of a video advertising message within the game context.
The advertiser delivers sponsored content at key moments in the game:
- Achievement: The brand rewards the player's in-game performance.
- Rescue: The brand provides support so the player can progress in the game.
"We're thrilled to be adding Power-Up Pack to our offer, which we have designed as an
authentic and special encounter between the advertiser and the consumer," says Alexandre
Tan, Vice President of Advertising & Brand Partnerships at Gameloft Advertising Solutions.
"We have worked closely with our development teams to identify the most appropriate
moments to display the brand's message. Our challenge was to provide a high-quality video
advertising format while improving the player's game experience." Â Â
The Buddy Pack is the latest addition to the native advertising formats already
offered by Gameloft Advertising Solutions: incentivized videos and sponsored game events.
With its expert knowledge in game development, Gameloft Advertising Solutions offers
native advertising formats that are seamlessly integrated into game mechanics.
Other formats will be added to Gameloft Advertising Solutions' offerings in the near
future.
For additional information about Gameloft Advertising Solutions, please go
to:http://www.gameloft.com/advertising-solutions/
[http://www.gameloft.com/advertising-solutions ]
About Gameloft Advertising SolutionsÂ
With a monthly audience of more than 173 million unique players and an inventory of 10
billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of
visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than
700 campaigns for prestigious brands such as Air France, Coca-Cola(R), Ford, FOX(TM),
Kellogg's(R), McDonalds, (c)Netflix, Procter & Gamble, SAMSUNG and Unilever, in over 40
countries around the world (North America, Latin America, Middle East, Africa, Europe,
Asia, etc.).
All trademarks referenced above are owned by their respective trademark owners.
Gameloft Advertising Solutions
CONTACT: Press Contact: Jamie Penkethman, B2B Marketing - US & Canada, jamie.penkethman@gameloft.com, +1-646-522-8296
Gameloft Advertising Solutions Expands its Offerings with a New Native Video Advertising Format: Power-Up Pack
NEW YORK, January 22, 2016 /PRNewswire/ --
Gameloft Advertising Solutions announces the release of a new native advertising
format: Power-Up Pack. This new format allows for real interaction between the consumer
and the brand based on the display of a video advertising message within the game context.
The advertiser delivers sponsored content at key moments in the game:
- Achievement: The brand rewards the player's in-game performance.
- Rescue: The brand provides support so the player can progress in the game.
"We're thrilled to be adding Power-Up Pack to our offer, which we have designed as an
authentic and special encounter between the advertiser and the consumer," says Alexandre
Tan, Vice President of Advertising & Brand Partnerships at Gameloft Advertising Solutions.
"We have worked closely with our development teams to identify the most appropriate
moments to display the brand's message. Our challenge was to provide a high-quality video
advertising format while improving the player's game experience." Â Â
The Buddy Pack is the latest addition to the native advertising formats already
offered by Gameloft Advertising Solutions: incentivized videos and sponsored game events.
With its expert knowledge in game development, Gameloft Advertising Solutions offers
native advertising formats that are seamlessly integrated into game mechanics.
Other formats will be added to Gameloft Advertising Solutions' offerings in the near
future.
For additional information about Gameloft Advertising Solutions, please go
to:http://www.gameloft.com/advertising-solutions/
[http://www.gameloft.com/advertising-solutions ]
About Gameloft Advertising SolutionsÂ
With a monthly audience of more than 173 million unique players and an inventory of 10
billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of
visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than
700 campaigns for prestigious brands such as Air France, Coca-Cola(R), Ford, FOX(TM),
Kellogg's(R), McDonalds, (c)Netflix, Procter & Gamble, SAMSUNG and Unilever, in over 40
countries around the world (North America, Latin America, Middle East, Africa, Europe,
Asia, etc.).
All trademarks referenced above are owned by their respective trademark owners.
Gameloft Advertising Solutions
CONTACT: Press Contact: Jamie Penkethman, B2B Marketing - US & Canada, jamie.penkethman@gameloft.com, +1-646-522-8296