Earn Talktime Becomes the Largest Ad-funded, Virtual Currency Platform in India

Earn Talktime Becomes the Largest Ad-funded, Virtual Currency Platform in India

NEW DELHI, November 24, 2015 /PRNewswire/ --

    - Largest Crowdsourcing Platform Promoting Brand Engagements Amongst Early Adopter
Segment in India 

    - Engages With 13 Million Youth Smartphone User Base 

    - Delivers 10 Million New App Installs and Brand Engagements Every Month 

    - Delivers 100 Million New Users to the App Industry Since Launch 18 Months Back 

    Earn Talktime, a crowdsourcing platform, incubated in India, has emerged as the
largest player providing ad-funded virtual currency to India's early adopter segment.
Launched in 2013 by RationalHeads Technologies, a fast growing Indian tech start-up, Earn
Talktime till date has dispersed virtual currency worth over 50 crore rupees and empowered
13 million youth in India to earn money in their mobile wallet by discovering and engaging
with mobile applications and brands. With a growth rate of 110% in 2015-16, Earn Talktime
has captured 40% market share of mobile advertising ad-funded wallet industry and aims to
grow at 50% y-o-y over the next three years, as it adds new products and expands into
geographies outside of India.

    Sandeep Mirakhur, Co-Founder and CEO at RationalHeads Technologies , says, "Data and
telecom cost takes 15% of a user's share of wallet in India. It is also the biggest
inhibitor to mobile app adoption by users especially the early adopters like the youth. We
wanted to help subsidise the spending costs of the youth and hence launched Earn Talktime
in India 18 months back. We have empowered this category of users with additional
purchasing power in the form of virtual currency which can be easily earned by engaging
with mobile applications and by performing actions within Earn Talktime. 90% of our users
have actively utilised their virtual currency to recharge their prepaid mobile connections,
make payment of a post-paid mobile and landline, followed by 15% who are seen utilising
it to do DTH recharges."

    Students constitute 73% of Earn Talktime user base. With 85% of Earn Talktime
subscriber base below 25 years of age, the company is currently driving over 10 million
mobile app installs and brand engagements for its advertising partners every month.

    Over 350 emerging and established Indian brands such as Flipkart, Snapdeal, Amazon,
Gaana, Paytm and Shopclues amongst others are utilising the Earn Talktime crowdsourcing
platform to engage with their potential target audience on mobile and gain insights on the
mobile app space. "Consumer brands have been figuring out new ways to engage with early
adopters who were scattered across traditional and digital platforms. Earn Talktime is
enabling brands to create virtual experience zones that allows sampling of mobile
applications by potential users without worrying about mobile data usage or cost,"
remarked Sandeep.

    Currently, brands from all major categories have a presence on the Earn Talktime
platform. 85% of digital adoption on the platform can be attributed to e-commerce
applications followed by mobile wallets that have seen 82% downloads. Music apps (69%),
Taxi apps (43%) and Travel apps (42%) are other popular categories that have witnessed
adoption and sampling by a leading percentage of users.

    With its corporate headquarter in Delhi-NCR and the current team size of over 30
people; RationalHeads Technologies plans to grow exponentially taking the headcount to 75
by mid-2016. The company is also aiming to launch Earn Talktime in the South East Asian
markets by early 2016.

    Learn more at http://earntalktime.com/earntt/ [http://earntalktime.com/earntt ]

       
         
        Media contact: 
        Gaurav Sarin 
        +91-9818599714 
        gaurav.sarin@rationalheads.com 

     

RationalHeads Technologies