Vizury Enters the US Market With its App Re-engagement and Retargeting Solution

Vizury Enters the US Market With its App Re-engagement and Retargeting Solution

MOUNTAIN VIEW, California, October 8, 2015 /PRNewswire/ --

    Vizury, a premier Big Data Marketing company, enters the US with its app re-engagement
and retargeting product. The company is offering a solution to re-engage inactive app
users and retarget those who have dropped out from the app, enabling brands to maximize
marketing ROI with a unique pay-for-performance model.

         (Logo:
http://photos.prnewswire.com/prnh/20151008/768777 )

    Vizury has worked with several of the largest global brands to aid them in their
retargeting efforts in the Asia Pacific region. Brands such as Sony, Lenovo, Virgin
Australia, Etihad Airways, Expedia, eBay, Flipkart and Walmart have engaged Vizury's
services in this space. With 8 years of experience in these mobile-first markets, Vizury
has a distinct advantage as it enters the US market. Vizury will also explore affiliate
network partnerships to offer personalized mobile marketing to brands operating in the US.

    Mobile internet users in the US spend almost 90% of their time on mobile apps. However,
engaging a user after installing an app and getting them to come back to the app is
proving to be a massive challenge for brands. Limited storage space and computing power is
leading to swift uninstalls of apps that remain dormant. Vizury is solving this problem
with its app re-engagement solution [http://www1.vizury.com/mobile ].

    "Vizury has executed broadly in the retargeting realm on a global level, in particular
within the Asian and Latin American E-commerce and travel sectors. Bringing their mobile
app retargeting and re-engagement product to the US market is a logical next step," said
John Gardner, Partner at Nokia Growth Partners.

    With Vizury's product, brands can:

       
        - Reach users across channels such as Facebook, mobile web, in-app ads, email, SMS
        - Retarget drop offs and boost ROI
        - Predict uninstalls based on customer engagement behavior and drive retention campaigns
        - Reactivate dormant app users in a cost effective manner based on past engagement
          levels in terms of recency and frequency
        - Drive incremental revenue at breakthrough ROI by targeting in-market, brand aware
          shoppers

    "We are well aware of the competition in the US market when it comes to Big Data
Marketing. However, having worked in markets, which are much more matured in the mobile
app space compared to the US, we believe we possess the most comprehensive solution," said
Gourav Chindlur, Co-Founder and COO, Vizury.

    Vizury has a host of solutions across the funnel accomplishing new customer
acquisition, retargeting and re-engagement. The company caters to diverse industries such
as E-commerce, travel & hospitality, healthcare, automobile, financial services and
classifieds. Vizury is recognized as a leader in Big Data Marketing solutions in India,
Japan, China, Korea, Middle East & Africa, Southeast Asia, Taiwan, Argentina and Brazil.

    "Vizury's app re-engagement solution is perfect for the mobile platform and works
seamlessly on iOS and Android devices. We have seen impressive results. User reactivation
costs reduced by 3 times for entertainment apps and conversion rate increased up to 20x
for E-commerce and travel apps. We are confident we can replicate the same in the US
market too," added Gourav.

    About Vizury:  

    Vizury [http://www.vizury.com ], a premier Big Data Marketing firm, helps marketers
personalize customer conversations across channels. Established in 2008, we work with some
of the best known brands in 40+ countries across industries like travel & hospitality,
E-commerce, healthcare, automobile, financial services and classifieds. Listed on Deloitte
APAC Tech Fast500 for two consecutive years (2013 & 2014) and a FOMA2015
[https://www1.vizury.com/press_release/vizury-s-smart-use-of-data-for-etihad-airways-earns-rewards-wins-a-foma ]
win for smart use of data, Vizury is among the first companies in
Asia to be badged a Facebook Marketing Partner with an FBX specialty and a Twitter
Retargeting Platform Partner.  

    Follow Vizury on LinkedIn [https://www.linkedin.com/company/vizury-interactive ] or on
Twitter @vizuryonetoone [https://twitter.com/VizuryOneToOne ].

       
         
        Media contact: 
        Namrutha 
        namrutha.ramanathan@vizury.com 
        +19174129765 

     

    Photo:
    http://photos.prnewswire.com/prnh/20151008/768777

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