Xura Launches 'Message Everywhere', Opening Up Cross-Device Messaging (SMS, MMS, IP and Voice Messaging) to Both Smart and Feature Phone Markets
Poster: SySAdmin
Posted on October 7, 2015 at 11:49:01 AM
Xura Launches 'Message Everywhere', Opening Up Cross-Device Messaging (SMS, MMS, IP and Voice Messaging) to Both Smart and Feature Phone Markets
WAKEFIELD, Massachusetts, October 7, 2015 /PRNewswire/ --
Message Everywhere - send, receive, access and sync messages across phone, tablet,
computer or web app-freeÂ
Today Xura, Inc. (NASDAQ: MESG) [http://www.xura.com ], a leading provider of digital
communications services, launches Message Everywhere, a cloud-based, cross-device
messaging service, which allows users to send and receive messages to anyone, at anytime,
anywhere, across all devices. Â The service will enable SMS, MMS, Voicemail and IP
messaging from a platform offered by operators. The product is the first to be released by
the new company Xura, recently formed by the combination of Comverse and Acision.
With multi-device connectivity on the rise and 40% of adults now multi-device users,
more and more individuals require access to their messages irrespective of which device
they are currently using. Additionally, while the Over-The-Top (OTT) messaging market has
exploded worldwide, with consumers now turning to these services to connect and
communicate, they still need a smart device to work, and most devices only allow users to
communicate with contacts that are on the same platform. Â Message Everywhere integrates
with all messaging services delivered by operators so that users can text everyone,
everywhere, across any device, even feature phones.
Nicolas Appert, EVP, Monetization, at Xura commented: "Today OTT services only work in
silos and cannot reach the 42% of mobile users worldwide still on feature phones, which
leaves a significant gap in the market. Worldwide, smartphones will not overtake feature
phones until at least 2018, so SMS remains strong, particularly in emerging markets. Â With
Message Everywhere, operators can still gain value from their SMS and MMS services by
delivering messages in a way that addresses how consumers are using their devices, and
with the convenience they crave."
By extending SMS and MMS services to web, laptop and tablet devices, users can
continue a conversation from the same mobile number even when they switch devices or a
phone is switched off. In one click, the service can be set up, with no app download
required, and the contacts address book being automatically synched. IP messages can also
be sent to other connected service members, and all messages are stored and archived in
the cloud so a message is never lost. For example, if a user reads or deletes a message on
a phone, the message appears read or deleted on the other devices, providing a 'like for
like' service across all devices.
Appert concludes: "Message Everywhere taps into the opportunity for operators to open
new revenue streams from their existing messaging services, but also helps them to compete
with OTT services by offering a richer, integrated, more seamless and more accessible
service which includes voice and IP messaging."
The service is available across web and laptop clients including Windows and Mac OS,
extending messaging capabilities to SIM-less devices. Â
To find out more, please view Xura's Message Everywhere video here
[https://www.youtube.com/watch?v=6Of3RirwyZo&feature=youtu.be ].
About Xura, Inc.Â
Xura, Inc (NASDAQ: MESG) offers a portfolio of digital services solutions that enable
global communications across a variety of mobile devices and platforms. We help
communication service providers (CSPs) and enterprises navigate and monetize the digital
ecosystem to create innovative, new experiences through our cloud-based offerings. Our
solutions touch more than three billion people through 350+ service providers and
enterprises in 140+ countries. You can find us at Xura.com [http://www.xura.com ].
Forward-Looking StatementsÂ
This press release includes "forward-looking statements." Forward-looking statements
include statements of plans and objectives for future operations, statements of future
economic performance, and statements of assumptions relating thereto. In some cases,
forward-looking statements can be identified by the use of terminology such as "may,"
"expects," "plans," "anticipates," "estimates," "believes," "potential," "projects,"
"forecasts," "intends," or the negative thereof or other comparable terminology. By their
very nature, forward-looking statements involve known and unknown risks, uncertainties and
other important factors that could cause actual results, performance and the timing of
events to differ materially from those anticipated, expressed or implied by the
forward-looking statements in this press release. These risks and uncertainties discussed
above, as well as others, are discussed in greater detail in our filings with the SEC. The
documents and reports we file with the SEC are available through us, or our website,
http://www.Xura.com, or through the SEC's Electronic Data Gathering, Analysis, and
Retrieval system (EDGAR) at http://www.sec.gov .
Xura Inc
CONTACT: Contact: Maria Hudson, Xura, maria.hudson@xura.com, +44 7967813429
WAKEFIELD, Massachusetts, October 7, 2015 /PRNewswire/ --
Message Everywhere - send, receive, access and sync messages across phone, tablet,
computer or web app-freeÂ
Today Xura, Inc. (NASDAQ: MESG) [http://www.xura.com ], a leading provider of digital
communications services, launches Message Everywhere, a cloud-based, cross-device
messaging service, which allows users to send and receive messages to anyone, at anytime,
anywhere, across all devices. Â The service will enable SMS, MMS, Voicemail and IP
messaging from a platform offered by operators. The product is the first to be released by
the new company Xura, recently formed by the combination of Comverse and Acision.
With multi-device connectivity on the rise and 40% of adults now multi-device users,
more and more individuals require access to their messages irrespective of which device
they are currently using. Additionally, while the Over-The-Top (OTT) messaging market has
exploded worldwide, with consumers now turning to these services to connect and
communicate, they still need a smart device to work, and most devices only allow users to
communicate with contacts that are on the same platform. Â Message Everywhere integrates
with all messaging services delivered by operators so that users can text everyone,
everywhere, across any device, even feature phones.
Nicolas Appert, EVP, Monetization, at Xura commented: "Today OTT services only work in
silos and cannot reach the 42% of mobile users worldwide still on feature phones, which
leaves a significant gap in the market. Worldwide, smartphones will not overtake feature
phones until at least 2018, so SMS remains strong, particularly in emerging markets. Â With
Message Everywhere, operators can still gain value from their SMS and MMS services by
delivering messages in a way that addresses how consumers are using their devices, and
with the convenience they crave."
By extending SMS and MMS services to web, laptop and tablet devices, users can
continue a conversation from the same mobile number even when they switch devices or a
phone is switched off. In one click, the service can be set up, with no app download
required, and the contacts address book being automatically synched. IP messages can also
be sent to other connected service members, and all messages are stored and archived in
the cloud so a message is never lost. For example, if a user reads or deletes a message on
a phone, the message appears read or deleted on the other devices, providing a 'like for
like' service across all devices.
Appert concludes: "Message Everywhere taps into the opportunity for operators to open
new revenue streams from their existing messaging services, but also helps them to compete
with OTT services by offering a richer, integrated, more seamless and more accessible
service which includes voice and IP messaging."
The service is available across web and laptop clients including Windows and Mac OS,
extending messaging capabilities to SIM-less devices. Â
To find out more, please view Xura's Message Everywhere video here
[https://www.youtube.com/watch?v=6Of3RirwyZo&feature=youtu.be ].
About Xura, Inc.Â
Xura, Inc (NASDAQ: MESG) offers a portfolio of digital services solutions that enable
global communications across a variety of mobile devices and platforms. We help
communication service providers (CSPs) and enterprises navigate and monetize the digital
ecosystem to create innovative, new experiences through our cloud-based offerings. Our
solutions touch more than three billion people through 350+ service providers and
enterprises in 140+ countries. You can find us at Xura.com [http://www.xura.com ].
Forward-Looking StatementsÂ
This press release includes "forward-looking statements." Forward-looking statements
include statements of plans and objectives for future operations, statements of future
economic performance, and statements of assumptions relating thereto. In some cases,
forward-looking statements can be identified by the use of terminology such as "may,"
"expects," "plans," "anticipates," "estimates," "believes," "potential," "projects,"
"forecasts," "intends," or the negative thereof or other comparable terminology. By their
very nature, forward-looking statements involve known and unknown risks, uncertainties and
other important factors that could cause actual results, performance and the timing of
events to differ materially from those anticipated, expressed or implied by the
forward-looking statements in this press release. These risks and uncertainties discussed
above, as well as others, are discussed in greater detail in our filings with the SEC. The
documents and reports we file with the SEC are available through us, or our website,
http://www.Xura.com, or through the SEC's Electronic Data Gathering, Analysis, and
Retrieval system (EDGAR) at http://www.sec.gov .
Xura Inc
CONTACT: Contact: Maria Hudson, Xura, maria.hudson@xura.com, +44 7967813429