MMIT Named New Niche Player in Gartner's 2015 Magic Quadrant for CRM Lead Management

MMIT Named New Niche Player in Gartner's 2015 Magic Quadrant for CRM Lead Management

Company Evaluated on Ability to Execute and on Completeness of Vision

AMSTERDAM and BOSTON, September 8, 2015 /PRNewswire/ --

    MMIT, a leading provider of SaaS lead management, customer relationship management
(CRM) and business intelligence, has been included in Gartner's Magic Quadrant for CRM
Lead Management as a Niche Player for the first time. The company is one of 14 companies
in the CRM market to be included in the report. Gartner's evaluation of MMIT's 2Lead
platform is based on its ability to execute and on completeness of vision.

    "CRM lead management matures amid strong user interest and a more complex vendor
environment," noted Gartner Inc. in the Magic Quadrant for CRM Lead Management, by Chris
Fletcher and Jason Daigler, August 4, 2015.

    "The Magic Quadrant serves as a trusted resource for companies as they look for lead
management vendors in a crowded marketplace. We strongly feel that our experience in the
automotive market validates our capabilities as a vertically specialized plug & play
service provider in the CRM lead management space. We're proud of our ability to get
clients in automotive and related verticals up and running quickly on our infrastructure,"
said MMIT founder and CEO Wiebe Mokken.

    MMIT offers everything that is necessary for CRM lead management, from the moment of
data capture through cleansing, campaign execution and lead nurturing, distribution,
tracking and reporting. Data enrichment through third party sources and MMIT lead scoring
based on big data algorithms enhance responsiveness to customer requests, ensuring that
potential customers can be contacted quickly, with relevant information.

    The 2Lead platform enables all sales pipeline stakeholders to see when a lead was
received, opened, contacted and closed. 2Lead provides support in 34 languages; delivery
of real-time sales analytics, and the ability to actively monitor leads on an individual
basis and the sales pipeline as a whole. The platform also offers preconfigured options
for a number of key vertical markets such as automotive, motorcycles and heavy industry,
accelerating implementation time.

    Gartner Disclaimer 

    Gartner does not endorse any vendor, product or service depicted in its research
publications, and does not advise technology users to select only those vendors with the
highest ratings or other designation. Gartner research publications consist of the
opinions of Gartner's research organization and should not be construed as statements of
fact. Gartner disclaims all warranties, expressed or implied, with respect to this
research, including any warranties of merchantability or fitness for a particular purpose.

    About MMIT 

    MMIT provides truly scalable customer relationship management tools that integrate and
cleanse lead data from many sources to provide sales and marketing teams a holistic,
real-time view of the sales pipeline. The company helps clients through the issues of
differing names and address structures, diacritical characters and reference data in over
70 countries. The company's expertise lies not only in lead management, but also in data
quality and logistics, user interface and Web services deployment, data analysis, and
marketing and IT consulting. MMIT approaches CRM data with exacting precision and helps
global clients like General Motors and AkzoNobel.

       
         
        Company Contact HQ: 
        Chris Mokken 
        +31(0)20-638-11-55 
        chris.mokken@mmit.com 
        EmptyBreak:MARKER 
        Company Contact USA: 
        James Jervey 
        +1-617-261-9950 
        James.jervey@mmit.com 
        EmptyBreak:MARKER 
        Agency Contact: 
        Amy Smith 
        +1-401-369-9266 
        amy@impresslabs.com 

     

MMIT