Butterfleye, the Smart Monitoring Camera, Launches Crowdfunding Campaign

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Butterfleye, the Smart Monitoring Camera, Launches Crowdfunding Campaign

SAN FRANCISCO, August 25, 2015 /PRNewswire/ --

    Smarter, more versatile monitoring system with activity based recording seeks $150,000

                                      on Indiegogo 

    Butterfleye is launching today on Indiegogo to bring their smart, simple, and wireless
home monitoring camera to life. Using infrared technology to sense activity and prompt
recording, Butterfleye lets you see and hear what's happening in your home when you are
away. Unlike other home monitoring cameras, Butterfleye uses Activity Based Recording (ABR)
to only record when humans, pets, or specific sounds are detected, eliminating the
problem of storing empty footage and significantly reducing the amount of false alarms.
Butterfleye is looking to raise USD$150,000 to begin mass production:

    https://www.indiegogo.com/project/preview/0e2d71b0#/story

    Using a combination of Wi-Fi, Bluetooth and Cloud technologies, Butterfleye connects
to your smartphone and instantly sends you notifications when it detects meaningful
events. With the help of ABR and a unique algorithm powered by video analytics and the
camera's multiple sensors, Butterfleye learns your routines and habits, sending you
smarter notifications over time. Crucially, Butterfleye's smart motion capabilities ensure
that lights switching on/off, tree branches moving outside, or action on the TV, is not
reported as an alarm. Butterfleye offers complete peace of mind; whether you're at work
and want to keep an eye on your pet, or to ensure your home is safe whilst on holiday.
Within the Butterfleye app for iOS and Android is an easy to browse video newsfeed of
individual occasions when the camera has detected sound or movement - letting you quickly
review the day's activity.

    Butterfleye is completely cord-free, housing a rechargeable lithium ion battery that
holds a charge for two weeks, boosted by the efficiencies of ABR. This allows the user to
place Butterfleye anywhere around the home or outdoors and live-stream HD footage without
the need for a power output to be nearby; meaning you never miss a moment. Combine this
with 12 hours' worth of internal storage and the ability to record video without an
internet connection, Butterfleye is a highly versatile monitoring camera.

    Ben Nader, CEO and Founder of Butterfleye, explains, "My home is my sanctuary and
after multiple break-ins I found myself looking for a way to protect it. With Butterfleye,
we have designed something that offers peace of mind to people no matter where they are.
Indiegogo is an ideal platform for us to open up the idea to people and build a
community."

    Butterfleye is constantly being used in new and inventive ways; to monitoring pets and
babies, securing the home, keeping an eye on loved ones, and even as a way to capture
precious memories around the home. Powered by the camera's onboard computer, Butterfleye
is able to distinguish the difference between humans and pets, and alert you
appropriately. While out of your home, you are able to watch a live-stream via your
smartphone and even talk to your pet through the camera's 2-way microphone and audio.

    Butterfleye technical specifications include:

       
        - Full HD 1080p recording
        - One day of free rolling cloud storage, including paid options for 7 days' worth and 30
          days' worth of rolling storage
        - 12 hours' worth of internal storage
        - LAN/WAN/IP direct stream
        - Microphone
        - Speaker
        - Motion, Audio, Light, and Accelerometer Sensors
        - 10.8Ah lithium ion battery

    Butterfleye is now available to pre-order on Indiegogo with pledge levels for the
camera starting from $199 for early bird backers and will ship to those backers by
December 2015.

    Editor's notes 

    High-resolution images, logos and headshots can be found here
[https://www.dropbox.com/sh/4wbjxv3f1t0r12u/AAAvc1bh63EN3iaIrFtfKvjMa?dl=0 ].

    For more information on Butterfleye please visit their Indiegogo page
[https://www.indiegogo.com/project/preview/0e2d71b0#/story ], Facebook
[https://www.facebook.com/butterfleye ], Twitter [https://twitter.com/butterfleyecam ], or
Website [http://www.getbutterfleye.com ].

    About Butterfleye 

    Butterfleye was founded in 2013 with a simple goal - to make monitoring better.
Butterfleye's first product, their eponymous smart monitoring camera, fulfills this goal
by being the only camera that wirelessly streams and records who, what, and when you want
it to. Through simplicity and human centered design, the device intelligently captures
your memories and brings them to your fingertips so you can keep and share them with loved
ones.

getbutterfleye.com

CONTACT: PR Contact: Emma Seddon at Dynamo PR, Mobile: +44-(0)7523-373-826, Email: butterfleye@dynamopr.com; Owen Adkins at Dynamo PR, Mobile: +44-(0)7481-110-238, Email: butterfleye@dynamopr.com

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