Adbrain Announces Integration to Distribute Cross-Device Graph Through LiveRamp

Adbrain Announces Integration to Distribute Cross-Device Graph Through LiveRamp

SAN FRANCISCO, August 12, 2015 /PRNewswire/ --

    Adbrain [http://www.adbrain.com ], the global provider of intelligent cross-device
technology solutions today announced its integration with LiveRamp, an Acxiom company and
provider of data onboarding services.

         (Logo:
http://photos.prnewswire.com/prnh/20150811/257611LOGO )

    This integration makes it possible for Adbrain to deliver its independent cross-device
technology to clients who partner with LiveRamp [http://www.liveramp.com ] for data
onboarding services. Through the integration, anonymous devices in Adbrain's device graph
will be matched to anonymous devices recognized by the client platform. Adbrain's
cross-device approach is unique in that it can accurately link a client's audiences across
devices independently of whichever media provider the client is using.

    "This partnership creates a new delivery channel for our technology, making it easier
for marketers, publishers, and technology vendors, to identify and reach exactly the right
audiences across devices. The beautiful thing about working with LiveRamp is that they
provide a frictionless experience for our clients.  There is little to no integration or
development work needed - you can upgrade to a cross-device view at the click of a button,
" explained Tim Abraham, Adbrain's VP of Product Strategy and Partnerships.

    "There is high demand in the market for cross-device technology as brands seek to
create seamless customer journeys across marketing touch points," said Travis May,
President and GM of LiveRamp. "We're pleased to make Adbrain's device graph accessible to
a broader audience through our data connectivity services."

    About Adbrain 

    Adbrain is a global provider of intelligent cross-device technology. Adbrain's
solutions power the smartest advertisers, publishers and technology partners alike.

    Consumers are seamlessly moving across devices throughout the day and this behavior
makes it difficult to identify and reach the right people. Adbrain makes sense of this
multi-screen world by allowing marketers to understand who their audiences are, enabling
both precise and innovative cross-device applications from media buying to analytics and
cross-device attribution.

    Adbrain is a high-growth enterprise technology company, backed by leading
institutional investors Octopus Ventures and Notion Capital, with offices across the US
and Europe.

    About LiveRamp 

    LiveRamp connects more than 200 digital marketing platforms and data providers.  By
onboarding customer data into the targeting, measurement, and personalization products
developed by our partners, we help leading brands eliminate data silos and run more
efficient marketing programs.  LiveRamp is an Acxiom company. For more information, visit
http://www.LiveRamp.com.  

       
         
        Press Contact:   
        Derek Hallward 
        press@adbrain.com  

     

    Photo:
    http://photos.prnewswire.com/prnh/20150811/257611LOGO

Photo:http://photos.prnewswire.com/prnh/20150811/257611LOGO
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Photo:http://photos.prnewswire.com/prnh/20150811/257611LOGO
http://photoarchive.ap.org/
Adbrain

CONTACT: +44(0)74497-21243