SMI Completes OEM Eye Tracking Platform to Cover All Consumer Displays

SMI Completes OEM Eye Tracking Platform to Cover All Consumer Displays

SIGGRAPH 2015: SensoMotoric Instruments (SMI) completes mass market eye tracking platform with reference designs for desktop, mobile and wearable AR/VR computing and display formats ready for consumer and industrial OEMs

BOSTON and TELTOW, Germany, August 10, 2015 /PRNewswire/ --

    SensoMotoric Instruments [http://www.smivision.com/en.html ] (SMI), a world leader in
Eye Tracking Technology for more than two decades, announces today the completion of its
OEM Eye Tracking Platform for integration into all consumer display formats. The SMI OEM
Eye Tracking Platform contains reference designs for seamless integration of eye tracking
into consumer tablets, laptops, desktop computers, kiosk systems, virtual reality HMDs and
augmented reality smart glasses. Omnivision's leading sensor technology contributes to the
miniature form factor and mass market cost level of the new eye tracking platform for all
displays.

         (Photo:
http://photos.prnewswire.com/prnh/20150810/257141 )

    Visit SMI booth 1022 at the Siggraph Conference in Los Angeles (Aug 11 - 13, 2015) to
experience the benefits of eye tracking for a broad range of scientific, professional and
consumer applications. 

    The integration of eye tracking into user interfaces is truly game-changing for how
users will experience and employ digital devices in the future. Gaze based interaction can
be entirely hands-free and integrated with other modalities, for more efficiency and
safety in mobile applications. Attentive and context-aware user interfaces anticipate user
needs, optimize information processing and focus information content.  By adding
information to a screen, or by superimposing information onto real objects, the user has
instant access to gaze-sensitive, context relevant information.

    Animating rendered characters and avatars with natural gaze, eye and blink behavior,
creates a completely different level of affection and empathy in social presence and
interactions. SMI's eye tracking technology can provide the biometrics to identify and
mimic user behavior in virtual spaces.

    For virtual and augmented reality products, visual stress and dizziness are reduced
through personal display calibration. This procedure adjusts the scene projection to the
user's eye physiognomy on the basis of continuous and accurate measurements of the user's
biometric data. In VR applications, low latency gaze data are used for foveated rendering,
which optimizes visualization as well as the assignment of processing resources.

    SMI has more than two decades of experience with OEMs and globally renowned research
institutes. SMI Eye Tracking Technology has been used by more than 5 million users under
the broadest range of conditions. This is complemented by a track record of more than 20
successful eye tracking integrations into commercial OEM devices. The latest eye tracking
platform is proven with 100k+ users and SMI's Oculus Rift DK2 eye tracking upgrade is a
gold standard for HMDs.

    "SMI's eye tracking technology is extremely robust across a wide range of applications
operating in dramatically different lighting," said Chris Yiu, senior strategic marketing
manager at OmniVision. "This is critical in bringing eye tracking out of controlled
environments to mass market use in fields where eye tracking and gaze interaction can
provide great benefits, such as gaming, training, automotive, mobile devices and info
terminals."

    Christian Villwock, Director of SMI's OEM Business Unit: "SMI has an unmatched track
record with OEMs and users. Based on this experience, our technology outperforms in
accuracy, robustness and freedom of movement. We are looking forward to seeing many new
applications and insights enabled by SMI's world's first eye tracking platform covering
all major consumer displays."

    About SMI 

    SensoMotoric Instruments (SMI) is a world leader in eye tracking technology,
developing and marketing eye & gaze tracking for scientists and professionals, OEM and
medical solutions for a wide range of applications. Find out more at
http://www.smivision.com. Follow @SMIeyetracking on Facebook
[https://www.facebook.com/smieyetracking ], Flickr
[https://www.flickr.com/photos/smieyetracking ], YouTube
[https://www.youtube.com/user/smieyetracking ] and Twitter
[https://twitter.com/SMIEyeTracking ].

    - Cross reference: Picture is available at AP Images (http://www.apimages.com) -

       
         
         
        Media Contacts 
        SensoMotoric Instruments GmbH (SMI) 
        Stefanie Gehrke 
        +49(0)172-3808-537 
        Stefanie.Gehrke@smi.de  

     

    Photo:
    http://photos.prnewswire.com/prnh/20150810/257141

Photo:http://photos.prnewswire.com/prnh/20150810/257141
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150810/257141
http://photoarchive.ap.org/
SensoMotoric Instruments GmbH (SMI)