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Announcing the Cat® S40 Refined Rugged Smartphone
READING, England, July 28, 2015 /PRNewswire/ --
4G Android Lollipop Handset Combines Great Looks with Exceptional Rugged Credentials
and Strong Specs Â
Cat phones [http://www.catphones.com ] today announced the Cat(R) S40 rugged
smartphone, a tough, durable device that looks as good as it performs. Designed to appeal
to the growing rugged smartphone market, which saw over 10m units sold globally in 2014,
the S40 is the toughest smartphone in the Cat phones portfolio to date.
    (Photo:
http://photos.prnewswire.com/prnh/20150728/246995 )
A survey of smartphone users that now use a rugged phone, organised by Cat phones,
revealed that 80% had damaged a handset in the last five years. Half had cracked or
shattered the display, and just less than half had damaged a phone by accidentally
dropping or immersing it in water. And about a third had components, covers or other parts
of their devices break off, typically when dropped.*
Separately, focus groups with professional tradesmen and outdoor workers, emphasised
that damaging handsets in demanding work environments is a common problem. More than half
of those spoken to had cracked or broken their phone screen, for example. The perceived
lack of attractive, rugged alternatives was a key reason for unsuitable devices being used
even though many of those questioned had damaged their phones multiple times.**
The new Cat S40 has been designed to address these problems and appeal to the 85
million people working in construction globally, by combing superior rugged protection and
smartphone performance while retaining the looks of a stylish must-have handset.
Stand-out features of the S40 include:Â
- Drop tested up to 1.8 meters onto concrete
- IP68 and exceeds Mil-Spec 810G - Water, Dust and Shock Proof
- Super Bright Display capable of being read in direct sunlight
- Large Capacity Battery
- Corning(R) Gorilla(R) Glass 4
- Glove-On Working Technology
- Wet-Finger Tracking Technology
- Waterproof warning sensors lets user know when the phone isn't waterproof (and shows
animation of how to correct this)
- Dedicated app store featuring the latest apps relevant to outdoor working and
lifestyles (as well as full access to Google Play)
- Launches with its own range of Cat branded rugged accessories
"Too many people are being let down and left out-of-pocket by damaged smartphones due
to them being used in work environments they were not built for," says Oliver Schulte, CEO
of Bullitt Mobile. "We recognised the need to use our expertise to launch a stylish,
rugged smartphone that offers protection alongside style and performance. With the refined
rugged design of the S40 we're offering a device that looks great, runs the latest version
of Android and offers the levels of protection our customers need."
Retailing at 429 EUROS / 399.99 GBP the S40 will be launched in 60+ countries from Aug
1st, more information available at http://www.catphones.com
For images visit:
https://www.dropbox.com/sh/cprt96hyfuyvwbf/AADMI64t5EJGhE06PnS0sJU3a?dl=0
For more information please go to http://www.catphones.com
*Source: Cat Phones 'Rugged Research' survey, Q1 2015
**Source: Focus groups organised and run by Bullitt Group, Q4 2014
About Cat devices and accessories:
The Cat brand stands for trust, durability, reliability and quality. The Cat DNA is
found in every Cat mobile phone and accessory offered by Bullitt Mobile Ltd. and provides
boundless experience with robust mobility. A new product was created for wireless
communication that meets the great variety of needs of a demanding life.
To find out more about what Cat phones and accessories are made of visit
http://www.catphones.com
About Bullitt GroupÂ
Founded in 2009 by Colin Batt, David Floyd and Richard Wharton, Bullitt designs,
manufactures, markets and sells consumer electronic devices in partnership with global
brands. It is the worldwide licensee of Caterpillar Inc. for 'rugged' mobile devices and
accessories and Ministry of Sound and Ted Baker for audio products. Based in Reading,
Bullitt's products are sold in more than 60 countries and the Company has a presence in
key markets across the globe including Taiwan, Taipei, the UK and the USA.
In July 2015 Bullitt Group was named as one of the UK's fastest growing companies,
ranked 7th in The Sunday Times HSBC International Track 200
[http://www.fasttrack.co.uk/fasttrack/leagues/int200programme.html ].
Photo:
http://photos.prnewswire.com/prnh/20150728/246995
Photo:http://photos.prnewswire.com/prnh/20150728/246995
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150728/246995
http://photoarchive.ap.org/
Cat phones
CONTACT: Analyst/media contact: Lisa Meakin lisa@bullitt-group.com +44-(0)118-9573222
Announcing the Cat® S40 Refined Rugged Smartphone
READING, England, July 28, 2015 /PRNewswire/ --
4G Android Lollipop Handset Combines Great Looks with Exceptional Rugged Credentials
and Strong Specs Â
Cat phones [http://www.catphones.com ] today announced the Cat(R) S40 rugged
smartphone, a tough, durable device that looks as good as it performs. Designed to appeal
to the growing rugged smartphone market, which saw over 10m units sold globally in 2014,
the S40 is the toughest smartphone in the Cat phones portfolio to date.
    (Photo:
http://photos.prnewswire.com/prnh/20150728/246995 )
A survey of smartphone users that now use a rugged phone, organised by Cat phones,
revealed that 80% had damaged a handset in the last five years. Half had cracked or
shattered the display, and just less than half had damaged a phone by accidentally
dropping or immersing it in water. And about a third had components, covers or other parts
of their devices break off, typically when dropped.*
Separately, focus groups with professional tradesmen and outdoor workers, emphasised
that damaging handsets in demanding work environments is a common problem. More than half
of those spoken to had cracked or broken their phone screen, for example. The perceived
lack of attractive, rugged alternatives was a key reason for unsuitable devices being used
even though many of those questioned had damaged their phones multiple times.**
The new Cat S40 has been designed to address these problems and appeal to the 85
million people working in construction globally, by combing superior rugged protection and
smartphone performance while retaining the looks of a stylish must-have handset.
Stand-out features of the S40 include:Â
- Drop tested up to 1.8 meters onto concrete
- IP68 and exceeds Mil-Spec 810G - Water, Dust and Shock Proof
- Super Bright Display capable of being read in direct sunlight
- Large Capacity Battery
- Corning(R) Gorilla(R) Glass 4
- Glove-On Working Technology
- Wet-Finger Tracking Technology
- Waterproof warning sensors lets user know when the phone isn't waterproof (and shows
animation of how to correct this)
- Dedicated app store featuring the latest apps relevant to outdoor working and
lifestyles (as well as full access to Google Play)
- Launches with its own range of Cat branded rugged accessories
"Too many people are being let down and left out-of-pocket by damaged smartphones due
to them being used in work environments they were not built for," says Oliver Schulte, CEO
of Bullitt Mobile. "We recognised the need to use our expertise to launch a stylish,
rugged smartphone that offers protection alongside style and performance. With the refined
rugged design of the S40 we're offering a device that looks great, runs the latest version
of Android and offers the levels of protection our customers need."
Retailing at 429 EUROS / 399.99 GBP the S40 will be launched in 60+ countries from Aug
1st, more information available at http://www.catphones.com
For images visit:
https://www.dropbox.com/sh/cprt96hyfuyvwbf/AADMI64t5EJGhE06PnS0sJU3a?dl=0
For more information please go to http://www.catphones.com
*Source: Cat Phones 'Rugged Research' survey, Q1 2015
**Source: Focus groups organised and run by Bullitt Group, Q4 2014
About Cat devices and accessories:
The Cat brand stands for trust, durability, reliability and quality. The Cat DNA is
found in every Cat mobile phone and accessory offered by Bullitt Mobile Ltd. and provides
boundless experience with robust mobility. A new product was created for wireless
communication that meets the great variety of needs of a demanding life.
To find out more about what Cat phones and accessories are made of visit
http://www.catphones.com
About Bullitt GroupÂ
Founded in 2009 by Colin Batt, David Floyd and Richard Wharton, Bullitt designs,
manufactures, markets and sells consumer electronic devices in partnership with global
brands. It is the worldwide licensee of Caterpillar Inc. for 'rugged' mobile devices and
accessories and Ministry of Sound and Ted Baker for audio products. Based in Reading,
Bullitt's products are sold in more than 60 countries and the Company has a presence in
key markets across the globe including Taiwan, Taipei, the UK and the USA.
In July 2015 Bullitt Group was named as one of the UK's fastest growing companies,
ranked 7th in The Sunday Times HSBC International Track 200
[http://www.fasttrack.co.uk/fasttrack/leagues/int200programme.html ].
Photo:
http://photos.prnewswire.com/prnh/20150728/246995
Photo:http://photos.prnewswire.com/prnh/20150728/246995
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150728/246995
http://photoarchive.ap.org/
Cat phones
CONTACT: Analyst/media contact: Lisa Meakin lisa@bullitt-group.com +44-(0)118-9573222