Gigaset: Platinum Partner of FC Bayern Munich

Gigaset: Platinum Partner of FC Bayern Munich

MUNICH, July 9, 2015 /PRNewswire/ --

    - Not intended for media in Ireland

    Gigaset, one of the leading vendors in the field of technology and consumer
electronics, is now an official Platinum Partner of FC Bayern Munich and exclusive partner
for smartphones, tablets and wearables. Announced today in Munich, the agreement will run
for an initial three-year term. 

    With more than 400 million fans around the world, FC Bayern Munich is the ideal
platform for Gigaset to further increase awareness of its brand. The deal has been
concluded shortly before the launch of a portfolio of smartphones at the Consumer
Electronics Fair (IFA) in Berlin. The company is currently building a series of
international joint ventures. Following May's announcement of an official partnership with
the legendary and iconic Ascot Racecourse in the United Kingdom, organizer of the
world-famous Royal Ascot race meeting, Gigaset has now teamed up with FC Bayern Munich, a
further top-flight international sports brand steeped in tradition.

    "The cooperation with FC Bayern Munich marks the beginning of a new era for Gigaset,
during which we'll tap new growth segments by entering the smartphone business," said CEO
Charles Fränkl. "There's a great fit between the two brands. Both partners have carefully
cultivated long-lasting, high-value traditions - both partners are totally committed to
innovation. For us, what's important is to strike up a lively dialog not just with the
club, but also with its fans."

    The partners are already planning a number of joint campaigns: Gigaset will accompany
the club, which holds a record number of German national championship titles, on its China
tour from 16 to 24 July, during which the team will play three matches in Beijing,
Shanghai and Guangzhou. China is a strategically important growth market for both
partners. And throughout the Bundesliga season in Germany, Gigaset will be prominently
positioned and actively advertising in the stadium during home games.

    "Gigaset and Bayern Munich share a passion for performance and quality," remarked
Karl-Heinz Rummenigge, Executive Board Chairman of FC Bayern Munich. "Together with our
new Platinum Partner Gigaset, we aim to live up to our joint mission." This was confirmed
by Charles Fränkl. "True FC Bayern fans follow their club everywhere. That dedication fits
wonderfully with our brand 'Wherever you go.' It encapsulates what links our new products
and our new partnership with Bayern Munich."

    Download link for press pictures of the event: http://bit.ly/FCB7815

    - Cross reference: Picture is available at AP Images (http://www.apimages.com) and
http://www.presseportal.de/pm/109388/3067556 -

    Gigaset AG, Munich, is an internationally operating company in the area of
communications technology. It is Europe's market leader in DECT telephones. The premium
supplier is likewise the leader worldwide with around 1,400 employees and sales activities
in around 70 countries. Under the name Gigaset pro, the company continues to develop and
market innovative business telephony solutions for small and medium-sized enterprises. The
company also operates in the smart home arena. Cutting-edge, cloud-based products and
solutions for the smart home are developed and marketed under the name Gigaset elements.

    Gigaset AG is listed on the Prime Standard of Deutsche Börse and is therefore subject
to the highest requirements for transparency. Its shares are traded on the Frankfurt Stock
Exchange under the symbol 'GGS' (ISIN: DE0005156004).

       
         
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        Contact:

         
        Gigaset AG 
        Corporate Communications & Investor Relations 
        Seidlstr.23 
        80335 Munich 

         
        Stefan Zuber 
        Head of Corporate Communications & Investor Relations 
        Phone: +49(0)89-444456-866    
        Email: info.presse@gigaset.com  

     

Gigaset AG