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Huawei Strengthens Retail Presence in India With its Exciting Brand New Series of Smartphones

Poster: SySAdmin
Posted on July 7, 2015 at 8:42:01 AM
Huawei Strengthens Retail Presence in India With its Exciting Brand New Series of Smartphones

NEW DELHI, July 7, 2015 /PRNewswire/ --

    - Exciting Range of Value for Money Smartphones That Will be Available in the Offline
Market Across 1000 Stores  

    - Launches Four new Smartphones - Huawei Y336, Y541, Y625 and G620S  

    Huawei, the world number 3 smartphone manufacturer, today announced its expansion in
the Indian retail market with the launch of a new smartphones series. Bullish to expand
its presence in the Indian smartphone market, the global smartphone major is all set to
replicate the global strategy in India to keep up with its global number 3rd position.

    Following the dual brand global strategy of Huawei, the company will now also be
offering a wide range of its Huawei branded smartphones via retail route alongside the
recently launched smartphones under the brand Honor. Honor, the leading global ebrand,
would continue to sell through online marketplaces while Huawei, known for its technology
prowess and association with premium and high tech smartphones would be available through
a robust and strong retail distribution network.

    Newly launched Huawei Y336, Y541, Y625 and G620S will be available under its G & Y
series between the price range of Rs. 5,499 - Rs. 9,499. These smartphones come equipped
with the best-in-class technology at the most value-for-money price ranges. The latest G &
Y series have clocked huge global targets and the company is expecting the same in India.
The devices will be marketed through the company's offline distributors across 1000 stores
in the initial phase thereby flooding the mid segment market with these affordable and
best-in-class product offering.

    At the price points that it operates, G & Y series smartphones are a cut above the
competition and come power-packed with multimedia features and strong hardware to cater to
the consumers looking at value for money with the benefit of good specifications. With
this new range, Huawei phones boast of improved camera features like dual LED flash,
patented power saving technology for extended battery life and unmatched features at this
price point. The mid segment smartphone launch would be followed close on heels with the
launch of Huawei's global premium range.

    "After the global success in the first half of 2015 with our smartphones sales
crossing 50 million units, making us global number 3, we are excited to launch our 'Huawei
Brand' series in India. The good news is that the new series will be available through the
retail route where our customers can experience the products first hand. Keeping in mind
the value proposition and commitment we offer to our consumers, Huawei is rapidly
strengthening its after sales network to serve them better," said Mr. Allen Wang,
President of Consumer Business Group, Huawei Telecommunications India.

    "To reach out to our consumers in key markets, Huawei range would be available through
a strong distribution network in offline retail beginning with a 1000 stores roll out in
the next 4-8 weeks. For the brand new series, we will be strengthening our presence with
traditional multi-brand retailers and by partnering with top modern trade players such as
Croma, Reliance Digital, Sangeetha Retail and The Mobile Store in key cities like Delhi,
Bangalore and Chennai amongst others," said Mr. P Sanjeev, Director Sales (Devices
Business), Huawei Telecommunications India.

    This testifies Huawei's commitment towards India and market localization. Focused on
innovation led with solutions, Huawei invests heavily in R&D. The Bangalore city houses
Huawei's largest R&D centre outside China and Global Network Operations Centre (GNOC). The
company owns more than 15,000 device patents out of which over 60% are for smartphones.

    About Huawei  

    By 2014, Huawei's products and services have covered more than 170 countries, and a
third of the world's population. Huawei's shipments of smartphones have been ranked third
in the world in 2014. Huawei has 16 R&D centers set up in the US, Germany, Sweden, Russia,
India, and China. Huawei Consumer Business Group is one of three businesses within Huawei,
covering smartphones, mobile broadband devices, home devices and cloud services. Based on
more than 20 years of Huawei's expertise in the telecom industry, built on Huawei's global
network, worldwide operations and business partners, Huawei Consumer Business Group is
dedicated to providing the latest technology to the consumers and bringing the joy of
technological advances to people all around the world. Huawei acts on its word and
fulfills dreams.

    For more information on the newly launched smartphones, visit: G620s
[http://www.huaweidevice.co.in/?q=huawei-G620s ], Y625
[http://www.huaweidevice.co.in/?q=huawei-y625 ], Y541
[http://www.huaweidevice.co.in/?q=huawei-y541 ], Y336
[http://www.huaweidevice.co.in/?q=huawei-y336 ]

       
         
        Media Contact: 
        Anish Bangia 
        anish.bangia@fleishman.com 
        +91-9911104244 
        Account Manager 
        Fleishman Hillard 

     

Huawei India
 
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