A New Era for Gigaset: Entering the Smartphone Market

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June 18, 2015
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A New Era for Gigaset: Entering the Smartphone Market

LONDON and MUNICH, June 18, 2015 /PRNewswire/ --

    Gigaset, a leading name in the telecommunications and consumer electronics sector,
recently announced that the company will expand its portfolio to focus on highlight growth
markets: smart home solutions and mobile devices.

    Most notably Gigaset will launch a new smartphone to the market, expected in late
2015. The brand's elegant and timeless design, carved through a tradition of several
decades, combined with German engineering will be integral to the development of the
exciting new device.

    Successful strategic realignment of the brand finalized in 2015 has transformed the
company from a pure hardware vendor to a fully integrated digital company that offers a
cloud based ecosystem with a full range of services and devices. Building on the expertise
of more than 160 years in the communications industry, the new business segment of mobile
devices alongside the existing business lines of Consumer Products, Home Networks &
Services as well as Business Customers are each key to the future growth and profitability
of the company.

    Charles Frankl, Gigaset CEO, speaking at a partners' event at Royal Ascot said, "This
is an exciting time for Gigaset as we welcome a new future in smart product technologies
as a fully integrated digital company. Our new mobile devices including smartphones will
continue to exemplify our passion for quality and style. Market leading products alongside
our proud new partnership with the prestigious Ascot Racecourse will further raise
awareness for Gigaset as well as bring our message of 'Wherever you go' to life."

    As part of the new era, Gigaset was announced in May as the Official Partner of Ascot
and Royal Ascot in a five year deal from 2015 until the end of 2019. Aligned in a common
passion for heritage and for preserving the highest core values whilst never standing
still, the technology brand and elite horse racing venue are both forward-thinking leaders
steeped in a rich history of excellence within their respective fields. At the same time,
the partnership opens new opportunities for Ascot, with Gigaset being the first partner
from the consumer electronics industry.

    Gigaset boasts a long history in engineering telecommunications solutions,
manufacturing devices and consumer electronics. Tradition will be blended with modernity
as the company moves forward into a bright new era in the development of smart product
technologies.

    Editors' note:

    The weekend prior to Royal Ascot a Gigaset-sponsored Charity Polo Match was held where
HRH The Duke of Cambridge and HRH Prince Henry of Wales met in a hard-fought match. The
event was a real highlight of the weekend-long Gloucestershire Festival of Polo that took
place at the Beaufort Polo Club: 13-14 June 2015. Press Pictures can be found here:
http://bit.ly/GCPM2015

    If you would like to register for a test device, please visit:
http://www.gigaset.com/press-registration

    About Gigaset

    Gigaset AG, Munich, is an internationally operating company in the area of
communications technology. It is Europe's market leader in DECT telephones. The premium
supplier is likewise the leader worldwide with around 1,400 employees and sales activities
in around 70 countries. Under the name Gigaset pro, the company continues to develop and
market innovative business telephony solutions for small and medium-sized enterprises. The
company also operates in the smart home arena. Cutting-edge, cloud-based products and
solutions for the smart home are developed and marketed under the name Gigaset elements.

    Gigaset AG is listed on the Prime Standard of Deutsche Borse and is therefore subject
to the highest requirements for transparency. Its shares are traded on the Frankfurt Stock
Exchange under the symbol 'GGS' (ISIN: DE0005156004).

    Follow Gigaset on:

    Twitter: https://twitter.com/Gigaset

    LinkedIn: http://www.linkedin.com/company/gigaset

    Instagram: http://instagram.com/gigaset

    YouTube: http://www.youtube.com/Gigaset

    Facebook: http://www.facebook.com/gigaset

    Pinterest: http://www.pinterest.com/gigaset

       
        Contact:
        Stefan Zuber
        Head of Corporate Communications &
        Investor Relations
        Phone: +49(0)89-444456-866
        E-mail: info.presse@gigaset.com

        Raphael Dorr
        Press Spokesman Gigaset AG

        Phone: +49(0)89-444456-866
        E-mail: info.presse@gigaset.com

Gigaset

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