iOS App Amanda Brings a New Take on Chinese Learning

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June 8, 2015
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iOS App Amanda Brings a New Take on Chinese Learning

Now Available for iPhone and iWatch

SHANGHAI, June 8, 2015 /PRNewswire/ -- Chinese, as a language, has recently gained attention with 30M learners worldwide. According to a recent report from the Washington Post, the number of U.S. colleges teaching Chinese has risen over 110 percent since 1990. While such figures point to the language becoming increasingly accessible, it remains one of the toughest languages for native English speakers to grasp. In response, Shanghai-based startup Amanda, is approaching this challenge from an entirely different perspective: pop culture and trending news.

Amanda, a newly released app on iOS, delivers eight curated stories everyday in both English and Chinese through a clutter-free interface. The stories are hand-picked from a vast sea of local red-hot topics to keep users updated with the most authentic and current stories happening right now in China.

Differing from tons of other language learning apps that jumped on the mobile e-learning bandwagon, Amanda is trying to tackle the fundamental motivation of learners. The team behind the product strongly believes that China is the most attractive part about the Chinese language, that the modern Chinese condition is complex, ever-changing, and thus exhilarating. The team wanted to couple language learning with the allure of the booming nation's modern culture.

In order to cover learners on both ends of the proficiency scale, Amanda selects 'featured words' in each article, helping beginners to get started with the most basic words, while more sophisticated users have the option of viewing every word in the article in both English and Chinese.

To help learners improve their listening comprehension and pronunciation skills, Amanda also offers audio recordings for not just each word but the entire articles as a whole.

The app is now available in the Apple App Store for iPhone and iWatch. The iWatch experience has been optimized for the wrist -- learners can quickly swipe through the different feature words they want to learn, or tap one to go directly to the iPhone app for the whole story.

About Amanda Chinese Learning App:

Launched early this year, Amanda is co-founded by three entrepreneurs from Sweden, China and the US with expertise in language learning, digital marketing and product development. The app can be downloaded now at: http://apple.co/1AMZA5y

SOURCE  Amanda

Amanda

CONTACT: Zoe Zhou, +86-13788996430, press@amandapp.com

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