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Castrol EDGE Creates World First Driving Challenge: Imagine Racing a Real Car in a Virtual Reality Helmet, Blind to the Real World...
LOS ANGELES, May 26, 2015 /PRNewswire/ --
Castrol EDGE Titanium Trial:
Titanium Strong Virtual Drift #Virtualdrift
Castrol EDGE has premiered its latest Titanium Trial driving challenge, featuring
Formula Drift professional Matt Powers driving his Roush Stage 3 Mustang whilst wearing a
state-of-the-art Oculus Rift Development Kit 2 headset: blind to the real world around
him, but fully-immersed in a rapidly changing 3D virtual world.
(Logo:
http://photos.prnewswire.com/prnh/20150525/744991-a )
(Photo:
http://photos.prnewswire.com/prnh/20150525/744991-b )
In a world first, Castrol EDGE fused video games technology and a real world driving
experience, using a modified car and virtual reality technology, so a computer-generated
world responded to the driver's and car's movements in real time.
Film link: http://youtu.be/PX_HAIOQYes
The video game-like experience featured a mind-blowing landscape of falling boulders,
crumbling track, tunnels, sheer cliff drops and even a cameo virtual appearance from
another racing icon - with the landscape's shifts reacting to Matt Powers' every driving
move.
The challenge was part of Castrol EDGE's Titanium Trials, a series of high-powered
driving challenges that bring man and machine together to push the boundaries of
performance enabled by the strength of Castrol EDGE boosted with fluid Titanium technology
- Castrol's most technologically advanced and strongest oil.
After taking on the VIRTUAL DRIFT Trial, Matt Powers said: "Virtual Drift was
exhilarating and challenging like nothing I've ever done before. It's been awesome not
only being involved and testing this next generation of gaming technology but the
possibilities this opens up for motor sport in general are mind blowing. I had to rely on
my instincts and the car to perform, with the strength of Castrol EDGE in the engine to
give me the reassurance that the car would reach its maximum performance."
Castrol EDGE and creative technologists, Adam Amaral and Glenn Snyder, developed the
all-new technology behind the trial. Everything from the steering angle and wheel spin, to
the dynamic damping and throttle position was tracked, allowing Castrol EDGE to simulate
the vehicle with near perfect accuracy in the virtual world.
With the Oculus Rift DK2 updating 75 times a second, brand new technology was needed
to match or exceed that rate, making a previously sit-down, stationary experience, now a
mobile experience in a moving vehicle for the first time ever.
Notes to Editors
The Titanium Trials:
The Titanium Trials are a series of high-powered driving challenges to demonstrate the
strength of Castrol EDGE boosted with fluid Titanium technology - Castrol's most
technologically advanced and strongest oil to date.
Titanium Strong Blackout:
In 2014, the first Castrol EDGE Titanium Trial took place: Titanium Strong Blackout.
YouTube sensation Ken Block, Augusto Farfus (BMW Motorsport works driver/DTM), Mike
Rockenfeller (Audi Sport works driver/DTM) and Adrian Zaugg (Lamborghini Squadra Corse
test driver) teamed up for the first time and took on a one-of-a-kind race against the
lights, on a course drenched in darkness.
Watch here: https://www.youtube.com/watch?v=0WKis4NYLHo
Blackout featured the world's first state-of-the-art, pitch-black racetrack made out
of hundreds of beams of light. The course was designed to accommodate a four-car relay
that tested the team's driving skill as they worked together for the first time.
Castrol EDGE:
Castrol EDGE boosted with fluid Titanium technology, our strongest oil:
- Castrol EDGE boosted with fluid Titanium technology doubles its film
strength
- Prevents oil film breakdown
- Reduces friction to help maximize engine performance
Photo:
http://photos.prnewswire.com/prnh/20150525/744991-a
http://photos.prnewswire.com/prnh/20150525/744991-b
Photo:http://photos.prnewswire.com/prnh/20150525/744991-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150525/744991-b
http://photoarchive.ap.org/
Castrol EDGE
CONTACT: Rebecca Farquhar, rebeccafarquhar@thebrooklynbrothers.com : +44(0)20-7292-6200
Castrol EDGE Creates World First Driving Challenge: Imagine Racing a Real Car in a Virtual Reality Helmet, Blind to the Real World...
LOS ANGELES, May 26, 2015 /PRNewswire/ --
Castrol EDGE Titanium Trial:
Titanium Strong Virtual Drift #Virtualdrift
Castrol EDGE has premiered its latest Titanium Trial driving challenge, featuring
Formula Drift professional Matt Powers driving his Roush Stage 3 Mustang whilst wearing a
state-of-the-art Oculus Rift Development Kit 2 headset: blind to the real world around
him, but fully-immersed in a rapidly changing 3D virtual world.
(Logo:
http://photos.prnewswire.com/prnh/20150525/744991-a )
(Photo:
http://photos.prnewswire.com/prnh/20150525/744991-b )
In a world first, Castrol EDGE fused video games technology and a real world driving
experience, using a modified car and virtual reality technology, so a computer-generated
world responded to the driver's and car's movements in real time.
Film link: http://youtu.be/PX_HAIOQYes
The video game-like experience featured a mind-blowing landscape of falling boulders,
crumbling track, tunnels, sheer cliff drops and even a cameo virtual appearance from
another racing icon - with the landscape's shifts reacting to Matt Powers' every driving
move.
The challenge was part of Castrol EDGE's Titanium Trials, a series of high-powered
driving challenges that bring man and machine together to push the boundaries of
performance enabled by the strength of Castrol EDGE boosted with fluid Titanium technology
- Castrol's most technologically advanced and strongest oil.
After taking on the VIRTUAL DRIFT Trial, Matt Powers said: "Virtual Drift was
exhilarating and challenging like nothing I've ever done before. It's been awesome not
only being involved and testing this next generation of gaming technology but the
possibilities this opens up for motor sport in general are mind blowing. I had to rely on
my instincts and the car to perform, with the strength of Castrol EDGE in the engine to
give me the reassurance that the car would reach its maximum performance."
Castrol EDGE and creative technologists, Adam Amaral and Glenn Snyder, developed the
all-new technology behind the trial. Everything from the steering angle and wheel spin, to
the dynamic damping and throttle position was tracked, allowing Castrol EDGE to simulate
the vehicle with near perfect accuracy in the virtual world.
With the Oculus Rift DK2 updating 75 times a second, brand new technology was needed
to match or exceed that rate, making a previously sit-down, stationary experience, now a
mobile experience in a moving vehicle for the first time ever.
Notes to Editors
The Titanium Trials:
The Titanium Trials are a series of high-powered driving challenges to demonstrate the
strength of Castrol EDGE boosted with fluid Titanium technology - Castrol's most
technologically advanced and strongest oil to date.
Titanium Strong Blackout:
In 2014, the first Castrol EDGE Titanium Trial took place: Titanium Strong Blackout.
YouTube sensation Ken Block, Augusto Farfus (BMW Motorsport works driver/DTM), Mike
Rockenfeller (Audi Sport works driver/DTM) and Adrian Zaugg (Lamborghini Squadra Corse
test driver) teamed up for the first time and took on a one-of-a-kind race against the
lights, on a course drenched in darkness.
Watch here: https://www.youtube.com/watch?v=0WKis4NYLHo
Blackout featured the world's first state-of-the-art, pitch-black racetrack made out
of hundreds of beams of light. The course was designed to accommodate a four-car relay
that tested the team's driving skill as they worked together for the first time.
Castrol EDGE:
Castrol EDGE boosted with fluid Titanium technology, our strongest oil:
- Castrol EDGE boosted with fluid Titanium technology doubles its film
strength
- Prevents oil film breakdown
- Reduces friction to help maximize engine performance
Photo:
http://photos.prnewswire.com/prnh/20150525/744991-a
http://photos.prnewswire.com/prnh/20150525/744991-b
Photo:http://photos.prnewswire.com/prnh/20150525/744991-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150525/744991-b
http://photoarchive.ap.org/
Castrol EDGE
CONTACT: Rebecca Farquhar, rebeccafarquhar@thebrooklynbrothers.com : +44(0)20-7292-6200