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BC Web Wise Unveils the ASUS Zenfone2 Online
MUMBAI, May 12, 2015 /PRNewswire/ --
The newly launched ASUS Zenfone2 has been trending online over the last few days and
is a hot topic of discussion in social circles. The product was unveiled digitally across
exciting micro-sites, Facebook, Twitter and YouTube by leading digital agency, BC Web
Wise, which recently won the account after a multi-agency pitch.
An exciting, completely unbranded pre-launch activity was conducted in the run up to
the launch, with the creation of a teaser campaign called Agent Z (http://www.agent-Z.in
[http://www.agent-Z.in ]). Agent Z was positioned at a new Saif Ali Khan movie launch,
with the premier of the same being on April 23rd. In the interim, two video trailers were
produced and released for the same and a Facebook page (
https://www.facebook.com/pages/Agent-Z/496767033810107?ref=hl) and Youtube channel
(https://www.youtube.com/watch?v=sXZVZMupQJE ) too were created. Users were asked to
register on the microsite to meet Saif and three winners were chosen out of over 2200
entries. On 23rd April, the Zenfone2 was unveiled on the Agent Z site. The winners got a
chance to meet Saif at the event.
Additionally, leading up to the launch, an exclusive #Zenmeetup was organised by ASUS
for its current Zenfone owners in Bengaluru, Chennai, Kolkata and Mumbai where the
Zenfone2 was unveiled to this select group before it was revealed to the public. Over 1200
people participated from the 4 cities only within a 5-day period. While there were meet
ups organised for other cities and not for Delhi, due to overwhelming pressure from fans,
instead of a meet-up, ASUS decided to call all the Delhi Zenfans for the launch instead.
On Twitter, two trending activities for the brand were conducted using the hashtags
#CantWait4Zenfone2 and #Zenfone2HasArrived. On the day of the launch, fans got a chance to
chat live with Saif Ali Khan using the hashtag #SaiflaunchesZenfone2. The trend lasted for
over 7 hours.
Post the tremendously successful launch, all 3 variants of the Zenfone2 are already
out of stock on Flipkart. Be sure to follow all the action on Facebook (
http://www.facebook.com/asusindia [http://www.facebook.com/asusindia ]) and Twitter (@asusindia)
and Instagram (@asusindia).
About BC Web Wise
BC Web Wise is a full-service digital agency [http://www.bcwebwise.com ] and is
recognized amongst the top 10 digital agencies in India. It is also amongst the very few
independent agencies with a vast and reputed client portfolio such as Hero MotoCorp,
Hindustan Unilever, Pidilite Industries, ITC, Godrej Consumer Products, Emami, IDFC, Zee
Learning, Emami amongst several others. This year, in early 2015, the agency signed up
with Dr. Reddy's, Sula Wines, 5nance, ICICI Securities among others.
Media Contact
Siddharth Pednekar
siddharth.pednekar@bcwebwise.com
+91-9819523752
Director - Business Development
BC Web Wise
BC Web Wise
BC Web Wise Unveils the ASUS Zenfone2 Online
MUMBAI, May 12, 2015 /PRNewswire/ --
The newly launched ASUS Zenfone2 has been trending online over the last few days and
is a hot topic of discussion in social circles. The product was unveiled digitally across
exciting micro-sites, Facebook, Twitter and YouTube by leading digital agency, BC Web
Wise, which recently won the account after a multi-agency pitch.
An exciting, completely unbranded pre-launch activity was conducted in the run up to
the launch, with the creation of a teaser campaign called Agent Z (http://www.agent-Z.in
[http://www.agent-Z.in ]). Agent Z was positioned at a new Saif Ali Khan movie launch,
with the premier of the same being on April 23rd. In the interim, two video trailers were
produced and released for the same and a Facebook page (
https://www.facebook.com/pages/Agent-Z/496767033810107?ref=hl) and Youtube channel
(https://www.youtube.com/watch?v=sXZVZMupQJE ) too were created. Users were asked to
register on the microsite to meet Saif and three winners were chosen out of over 2200
entries. On 23rd April, the Zenfone2 was unveiled on the Agent Z site. The winners got a
chance to meet Saif at the event.
Additionally, leading up to the launch, an exclusive #Zenmeetup was organised by ASUS
for its current Zenfone owners in Bengaluru, Chennai, Kolkata and Mumbai where the
Zenfone2 was unveiled to this select group before it was revealed to the public. Over 1200
people participated from the 4 cities only within a 5-day period. While there were meet
ups organised for other cities and not for Delhi, due to overwhelming pressure from fans,
instead of a meet-up, ASUS decided to call all the Delhi Zenfans for the launch instead.
On Twitter, two trending activities for the brand were conducted using the hashtags
#CantWait4Zenfone2 and #Zenfone2HasArrived. On the day of the launch, fans got a chance to
chat live with Saif Ali Khan using the hashtag #SaiflaunchesZenfone2. The trend lasted for
over 7 hours.
Post the tremendously successful launch, all 3 variants of the Zenfone2 are already
out of stock on Flipkart. Be sure to follow all the action on Facebook (
http://www.facebook.com/asusindia [http://www.facebook.com/asusindia ]) and Twitter (@asusindia)
and Instagram (@asusindia).
About BC Web Wise
BC Web Wise is a full-service digital agency [http://www.bcwebwise.com ] and is
recognized amongst the top 10 digital agencies in India. It is also amongst the very few
independent agencies with a vast and reputed client portfolio such as Hero MotoCorp,
Hindustan Unilever, Pidilite Industries, ITC, Godrej Consumer Products, Emami, IDFC, Zee
Learning, Emami amongst several others. This year, in early 2015, the agency signed up
with Dr. Reddy's, Sula Wines, 5nance, ICICI Securities among others.
Media Contact
Siddharth Pednekar
siddharth.pednekar@bcwebwise.com
+91-9819523752
Director - Business Development
BC Web Wise
BC Web Wise