Huawei Honor Launches Honor 4C, Honor Bee and Power Bank AP007

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May 8, 2015
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Huawei Honor Launches Honor 4C, Honor Bee and Power Bank AP007

MUMBAI, May 8, 2015 /PRNewswire/ --

    - Honor 4C Offers an Unbounded Visual Impact Due to its Ultra Slim Frame Design,
Features a Huawei 64-bit Kirin 620, Octa-Core Processor, 5.0 HD IPS Display, With 13M BSI
Main Camera and a 5M Pixel Front Camera, 2GB RAM and a 2550mAh Large Battery Which Offers
80 Hours of Battery Standby Time

    - Honor Bee Offers a Simple Weave Meticulous Design Which is Scratchless, Features a
Quad-core 1.2GHZ Processor, 1730mAh Battery With Power Saving Technology, Offers 8M back
and 2M Pixel Front Camera and Comes in 2 Vibrant and Bright Colors

    - Honor AP007 Offers High Quality Circuit and Professional Architectural Design,
Features a 13000mAh Metal Case Body With a Universal Dual USB Port

    Honor, which is Huawei's smartphone e-brand for digital natives, under Huawei, today
announced the expansion of Honor's offering with the launch of two exciting new
smartphones - Honor 4C and Honor Bee and a Power Bank AP007 which would be sold
exclusively through online partner Flipkart.com. The products were launched by RCB players
in the presence of Mr. Allen Wang, President Consumer Business Group, Huawei and Honor
India.

    The company has received an overwhelming response from Indian consumers for its
recently launched smartphones - Honor 4X and Honor 6 Plus. Owing to this consumer loyalty
and feedback, Honor has decided to expand its offering with Honor 4C, Honor Bee and Power
Bank AP007. The company also plans to offer irresistible offers to its loyal consumers.
Honor announced that the Honor 4C would be available at a competitive price of Rs. 8,999
giving a stiff competition in the mid-end segment; whereas Honor Bee will be priced at Rs.
4,999. The Honor Power Bank AP007 will be available at an attractive price of Rs. 1,399.

    Pre-order for Honor Bee has started on both hihonor.in and flipkart.com and sales will
start from 11th May. Honor 4C and AP007 will go on sale starting 6:00 pm on May 8th, 2015.
Additionally, the Honor Bee would be available at a discount of 10% on purchase via
debit/credit card as a limited period inaugural offer on pre-ordering.

    According to Mr. Allen Wang, President of Consumer Business Group, Huawei and Honor
India, "We are very excited to launch our two new powerful smartphones 4C and Bee along
with a Power Bank AP700 in India. This is the global launch for Honor Bee and we are
confident that it will be a strong performer in the lower mid-level segment. The Honor 4C
with faster speed, best quality and beautiful design will be an excellent choice for
consumers in the mid segment market in India. The Power Bank AP007 will successfully
address the power needs of today's always-on-the-move generation. We are thankful to our
customers for their continued support and for their overwhelming response on Honor 4X and
Honor 6 Plus. We will strive to offer best in tech innovations to match the discerning
needs of our consumers and our design philosophy is based on three basic characteristics:
best camera, long battery life and remarkable craftsmanship."

    Honor is bullish on its India growth and is looking at investing 10 million dollars
for Honor India and out of this the majority will be on brand building and promotion. The
brand has clocked sales of over 20 million Honor phones in 2014, accounting for a global
revenue of about 2.4 billion USD with a 24 times increase. The company has expanded
aggressively in global markets and has successfully launched in 57 global markets within 6
months in 2014. Honor entered the bestselling charts in most of the European countries
that it forayed and aims to achieve 4 times sales growth in Honor overseas.

    Honor 4C packs an impressive hardware in a handy form factor with a well-designed
built. It has an ultra slim frame design which brings an unbounded visual impact to eyes
and a solid gripping experience. The phone packs a 5-inch HD IPS Display having 1280x720
pixels with 76% visual screen to body ratio. Carrying forward Honor's camera expertise, it
houses a 13 megapixel rear camera with Smart Image 2.5 technology that churns out
outstanding imaging both in day and night. Selfies come very easy with its 5 megapixel
front camera that also allows you to capture panoramic selfies. Boasting of a 2550 mAh
battery, Honor 4C delivers enough juice to let you use its features and applications
without worrying about the discharge. It runs on Android 4.4 (Kitkat) with Emotion UI 3.0
on top and the system offers a more intuitive, simple, clear and stylish design.

    Honor Bee is Honor's latest price competitive offering which sports a simple wove
meticulous design. The screen size is best for one hand handle at 4.5 inches with FWVGA
resolution and high screen ratio of 16:9. On the imaging front, it structures an 8
megapixel rear camera with DUAL LED flash and a 2 megapixel front camera. The Dual LED
flash enhances low light photography conditions and helps the camera to capture fine
details. The camera also brings in Honor smartphones signature camera applications likes
snap shoot, smile shoot and panoramic selfies. Its 1GB RAM satisfies the daily multimedia
requirements and the quad-core chipset easily balances the workload. It runs on Android
4.4 (Kitkat) with Emotion UI 3.0 on top and the system offers a more intuitive, simple,
clear and stylish design. On the battery side, it has a 1730mAh battery with power saving
technology.

    Honor Power Bank AP007 has a massive 13000 mAh battery enabling you to charge your
smartphone faster whenever in crisis of battery discharge. It features high quality
circuit and professional architectural design with industry's leading intelligent control
chip and protection circuit design in order to provide security protection. The Power Bank
is compatible with every mainstream smartphone and tablet and can be connected via USB
cable and port. It also has one-piece bracket design which is effective to ensure the
safety of the batteries and electric circuit. Further, it comes with intelligent sleep and
energy saving mode to ensure optimized power consumption.

    The company has also launched a separate website for India, http://www.hihonor.in
[http://www.hihonor.in ]. This website will provide a platform to engage with Indian
customers, enable creation of Honor communities, and allow people to share their Brave
stories, as Honor is a brand 'for the brave'.

    Participate in live conversation:#CanU4C [https://twitter.com/hashtag/canu4c ]

    About Honor:

    Honor is an independent Internet smartphone brand under Huawei. Honor is the world's
leading smartphone e-brand. The target consumers of Honor are digital native generation, a
group that spends more than one third of their time on the Internet for socialising,
entertainment, shopping, studying or simply staying connected. They are young, vibrant and
driven by passion. Accordingly, Honor obtains a huge user base which has yielded powerful
mouth-spreading asset. Honor products also enjoy global aesthetics, super processing
technology and massive patent support. The three basic characteristics of an Honor
product: best camera, long battery life and remarkable craftsmanship. Honor is born for
ultimate tech innovation.

       
        Media Contact:
        Anish Bangia
        Anish.Bangia@Fleishman.com
        +91-9911104244
        Account Manager
        Fleishman Hillard

Honor

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