TruBe Launches as First-Ever On-Demand Personal Training App in UK

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April 14, 2015
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TruBe Launches as First-Ever On-Demand Personal Training App in UK

LONDON, April 14, 2015 /PRNewswire/ --

            London-based platform removes barriers to living a healthier lifestyle

    TruBe (http://trubeapp.com) is an on-demand personal training app that makes it
easier for people to achieve their health and wellness goals. Available today on iOS, the
app connects users with a personal trainer in just a few clicks. Initially launching in
London, TruBe works with qualified personal trainers who will travel to a preferred
location at a time chosen by the user. TruBe guarantees a seamless user experience that is
personalised for individual user goals.

    (Photo:
http://photos.prnewswire.com/prnh/20150414/739358 )

    "TruBe is the new way to work out in a modern society. TruBe makes it easier to live a
healthier and more active lifestyle by removing the barriers to exercise, including class
timetables and travel time to and from the gym," said Daria Kantor, CEO and founder of
TruBe. "By offering an on-demand service, TruBe provides workouts whenever and wherever
the client prefers, and at the intensity level desired. We've chosen to initially launch
in London as we have identified the need for a premium on-demand personal training
product."

    How it Works

    TruBe allows the user to book a personal training session with a few taps.

    The user chooses the location where he/she would like to train - whether it is at
home, in the office, at a park or a hotel, and the session can be scheduled from one hour
to two weeks in advance. Then he/she is matched with a personal trainer, who will meet the
user at the designated time and location to deliver a signature high-performance workout.

    Sessions are adaptable to the level of intensity requested and can be customised to
each individual's needs. The current workouts available through TruBe can be adapted for
one, a couple, or a small group of friends. The types of workouts include high intensity
interval training, ballet barre, toning and conditioning, strength and power or pre- and
post-natal workouts. Additional types of workouts including yoga and boxing will be added
as the service expands.

    Sessions are competitively priced at GBP65 (including VAT) per hour. Payment is taken
via the app following the workout, and both users and trainers can rate each other after
the session completes. As users have the opportunity to work with multiple service
providers who have varying routines and workouts, they will constantly be challenged to
reach their fullest potential and to discover new ways to exercise.

    Personal Trainers

    TruBe has recruited top London qualified personal trainers, with experience ranging
from strength training to body conditioning. The approved trainers go through signature
coaching to ensure users receive a consistent first-rate experience no matter who is
training them. The trainers can decide when they want to be available for a session and
are provided with portable equipment to bring to each workout.

    "TruBe provides me with the flexibility to work when I want to, and puts me in touch
with motivated clients, allowing my own business to grow," said Dana Verbytska, personal
trainer for TruBe. "I feel as though I'm helping people make a positive change with TruBe
and it is great to feel part of this community."

    About TruBe

    TruBe provides an on-demand personal training service that helps people achieve their
health and wellness goals. Available for iOS, TruBe guarantees a seamless user experience
that is personalised for each individual. Launched in London in 2015, TruBe plans to
spread the service worldwide.

    Photo:
    http://photos.prnewswire.com/prnh/20150414/739358

Photo:http://photos.prnewswire.com/prnh/20150414/739358
http://photoarchive.ap.org/
TruBe

CONTACT: Christina Marenson Phone: +44(0)207-632-7651 Email: TruBe@allisonpr.com

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