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KeepTrax, A New 'Internet of Me' Company, Raises $1M in Seed Funding Led By Naya Ventures
HYDERABAD, India, April 1, 2015 /PRNewswire/ --
Launches Patent-pending Revolutionary Technology That Redefines How People Record,
Retain, and Recall Location Data
KeepTrax Inc., an 'Internet of Me' mobile technology company formed by a group of
accomplished travel, retail, and mobile security executives, has launched a revolutionary
patent-pending technology to help people easily remember the details of the places they
visit. The platform leverages GPS and other mobile device sensors to convert people's
physical location visits into highly curated 'event pins' that digitally capture and
organize details such as location name, address, dates, times, durations, photos,
calendar, and other context. The company initially focused on and built a strong solution
for travel oriented use cases, but due to strong traction in adjacent areas it has now
started to also apply its technology platform to broader applications such as field sales
optimization, rich location-based user profile generation, and life-logging.
The company is headed by Kedar Benegal, who has spent the past 15 years in senior
strategy, marketing and operations roles in the travel and retail industries, most
recently with the mobile division of Sabre Holdings, and Ismail Thanickel, a veteran
software architect with nearly 20 years of experience in architecting and developing
complex and secure mobile communication platforms for top-tier firms including Good
Technology, a secure mobile communication platform provider, Motorola and JP Mobile.
The KeepTrax Board includes leaders in the mobile and travel industries, including
Dayakar Puskoor, Managing Partner of Naya Ventures, a $50 million fund that invests in
early-stage cloud, mobile and big data companies, whose career is showcased by a record of
achievements in building high value mobile, wireless and telecommunications businesses,
including JP Mobile (later acquired by Motorola). Advisory Board members include Steve
Clampett, an airline and travel technology veteran whose background includes President,
Airline Products and Solutions for Sabre Holdings; Som Das, entrepreneur and venture
capitalist who was an early investor in companies such as WebEx and MindTree; and G.
Venkat, a serial entrepreneur, mentor, and thought leader in the fields of Internet of
Things, Artificial Intelligence, and Machine Learning.
"Whether navigating busy routines near home, or discovering new places far away,
people have a practical and emotional connection with the places they visit," said Kedar
Benegal, Founder and CEO of KeepTrax. "With KeepTrax we have developed a powerful way to
help people privately and automatically capture the details of their places without the
need for manual check-ins."
In addition to the platform, KeepTrax has released "showcase" apps for iPhone and
Android to demonstrate the capabilities of the technology. While the company's focus is on
business-to-business distribution, the showcase apps (built on the KeepTrax platform) have
seen very strong organic traction in the market, garnering a large and engaged following
among consumers.
"We have been hugely impressed by the KeepTrax team, technology platform and the speed
with which they have secured both consumer and enterprise market traction," said Dayakar
Puskoor, General Partner of Naya Ventures. "KeepTrax has developed a technology that
eliminates the friction of converting physical visits into actionable digital data and it
will be a game-changer in the emerging Internet of Me space."
Among solutions being deployed from the platform:
KeepTrax SDK : Advanced APIs and iOS, Android and Web SDKs available to developers
that want to integrate KeepTrax features and functions into their own Apps and Sites. In
addition to pin capture and curation (name, dates, times, locations, photos, calendar,
etc.), the platform offers advanced reporting and analytics tools and capabilities for a
range of use cases.
KeepTrax for Travel: A travel-optimized version of KeepTrax that allows Travel
companies (travel agencies, suppliers, etc.) to deliver branded location journaling
solutions to their customers. The offering includes base KeepTrax features and more
advanced sharing and travelogue capabilities.
KeepTrax for Field Management : A solution optimized for field force/sales force
management, this version allows integration with client and sales prospect databases to
develop rich field visit histories, and also real-time tracking and monitoring features.
Captured data can be easily shared with peers and managers, and integrates seamlessly with
standard CRM solutions.
About KeepTrax
Headquartered in Dallas, Texas and offices in Hyderabad, India, KeepTrax is a venture
capital funded "Internet of Me" company that leverages GPS and mobile device sensors to
convert physical location visits into context-rich digital pins that could be used for a
range of use cases, from travel journaling and user profile generation to field sales
optimization and location-based macro-level insight development. Learn more about KeepTrax
at http://www.keeptraxinc.com [http://www.keeptraxinc.com ] .
About Naya Ventures:
Founded in 2011, Naya Ventures invests in early stage mobile technology and cloud
based companies where its product development expertise, emerging market channel
relationships and go-to-market strategies can efficiently increase enterprise value. Led
by serial entrepreneurs in the mobile and cloud industry, Naya Ventures' principals work
alongside a global network of C-level executives and general partners at influential US
technology companies and venture funds. Naya's strong mobile and cloud industry
reputation, its relationships with leading technology companies such as Microsoft and its
global network of technology and market development resources help accelerate value
creation. Its relationships also provide Naya with an extensive deal sourcing and follow
on funding capability. For more information, please visit http://www.nayaventures.com
[http://www.nayaventures.com ].
Media Contact:
Shravan Medempudi
Marketing Manager
Naya Ventures
shravan.m@nayaventures.com
+91-8374899991
Naya Ventures
KeepTrax, A New 'Internet of Me' Company, Raises $1M in Seed Funding Led By Naya Ventures
HYDERABAD, India, April 1, 2015 /PRNewswire/ --
Launches Patent-pending Revolutionary Technology That Redefines How People Record,
Retain, and Recall Location Data
KeepTrax Inc., an 'Internet of Me' mobile technology company formed by a group of
accomplished travel, retail, and mobile security executives, has launched a revolutionary
patent-pending technology to help people easily remember the details of the places they
visit. The platform leverages GPS and other mobile device sensors to convert people's
physical location visits into highly curated 'event pins' that digitally capture and
organize details such as location name, address, dates, times, durations, photos,
calendar, and other context. The company initially focused on and built a strong solution
for travel oriented use cases, but due to strong traction in adjacent areas it has now
started to also apply its technology platform to broader applications such as field sales
optimization, rich location-based user profile generation, and life-logging.
The company is headed by Kedar Benegal, who has spent the past 15 years in senior
strategy, marketing and operations roles in the travel and retail industries, most
recently with the mobile division of Sabre Holdings, and Ismail Thanickel, a veteran
software architect with nearly 20 years of experience in architecting and developing
complex and secure mobile communication platforms for top-tier firms including Good
Technology, a secure mobile communication platform provider, Motorola and JP Mobile.
The KeepTrax Board includes leaders in the mobile and travel industries, including
Dayakar Puskoor, Managing Partner of Naya Ventures, a $50 million fund that invests in
early-stage cloud, mobile and big data companies, whose career is showcased by a record of
achievements in building high value mobile, wireless and telecommunications businesses,
including JP Mobile (later acquired by Motorola). Advisory Board members include Steve
Clampett, an airline and travel technology veteran whose background includes President,
Airline Products and Solutions for Sabre Holdings; Som Das, entrepreneur and venture
capitalist who was an early investor in companies such as WebEx and MindTree; and G.
Venkat, a serial entrepreneur, mentor, and thought leader in the fields of Internet of
Things, Artificial Intelligence, and Machine Learning.
"Whether navigating busy routines near home, or discovering new places far away,
people have a practical and emotional connection with the places they visit," said Kedar
Benegal, Founder and CEO of KeepTrax. "With KeepTrax we have developed a powerful way to
help people privately and automatically capture the details of their places without the
need for manual check-ins."
In addition to the platform, KeepTrax has released "showcase" apps for iPhone and
Android to demonstrate the capabilities of the technology. While the company's focus is on
business-to-business distribution, the showcase apps (built on the KeepTrax platform) have
seen very strong organic traction in the market, garnering a large and engaged following
among consumers.
"We have been hugely impressed by the KeepTrax team, technology platform and the speed
with which they have secured both consumer and enterprise market traction," said Dayakar
Puskoor, General Partner of Naya Ventures. "KeepTrax has developed a technology that
eliminates the friction of converting physical visits into actionable digital data and it
will be a game-changer in the emerging Internet of Me space."
Among solutions being deployed from the platform:
KeepTrax SDK : Advanced APIs and iOS, Android and Web SDKs available to developers
that want to integrate KeepTrax features and functions into their own Apps and Sites. In
addition to pin capture and curation (name, dates, times, locations, photos, calendar,
etc.), the platform offers advanced reporting and analytics tools and capabilities for a
range of use cases.
KeepTrax for Travel: A travel-optimized version of KeepTrax that allows Travel
companies (travel agencies, suppliers, etc.) to deliver branded location journaling
solutions to their customers. The offering includes base KeepTrax features and more
advanced sharing and travelogue capabilities.
KeepTrax for Field Management : A solution optimized for field force/sales force
management, this version allows integration with client and sales prospect databases to
develop rich field visit histories, and also real-time tracking and monitoring features.
Captured data can be easily shared with peers and managers, and integrates seamlessly with
standard CRM solutions.
About KeepTrax
Headquartered in Dallas, Texas and offices in Hyderabad, India, KeepTrax is a venture
capital funded "Internet of Me" company that leverages GPS and mobile device sensors to
convert physical location visits into context-rich digital pins that could be used for a
range of use cases, from travel journaling and user profile generation to field sales
optimization and location-based macro-level insight development. Learn more about KeepTrax
at http://www.keeptraxinc.com [http://www.keeptraxinc.com ] .
About Naya Ventures:
Founded in 2011, Naya Ventures invests in early stage mobile technology and cloud
based companies where its product development expertise, emerging market channel
relationships and go-to-market strategies can efficiently increase enterprise value. Led
by serial entrepreneurs in the mobile and cloud industry, Naya Ventures' principals work
alongside a global network of C-level executives and general partners at influential US
technology companies and venture funds. Naya's strong mobile and cloud industry
reputation, its relationships with leading technology companies such as Microsoft and its
global network of technology and market development resources help accelerate value
creation. Its relationships also provide Naya with an extensive deal sourcing and follow
on funding capability. For more information, please visit http://www.nayaventures.com
[http://www.nayaventures.com ].
Media Contact:
Shravan Medempudi
Marketing Manager
Naya Ventures
shravan.m@nayaventures.com
+91-8374899991
Naya Ventures