Page All:
Page 1
Honor Reiterates Commitment to India; India at the Forefront of Global Expansion
NEW DELHI, March 5, 2015 /PRNewswire/ --
Honor to Launch the Much-awaited Honor 6 Plus and Other Products in India
Honor, the global leading digital brand for mobile generation, shared ambitious plans
for the Indian market at the sidelines of the Mobile World Congress in Barcelona. The
company also displayed some of the breakthrough products at the congress for the media to
have a first-hand experience with the soon to be launched Honor 6 Plus smartphone.
Honor smartphones are meant to highlight the courage and risk-taking capability of
individuals who dare to follow their dreams. The products reflect the company's commitment
to provide tough and sturdy smartphones for better user experience.
Honor products were launched in October 2014 with Flipkart in India and have received
an overwhelming response from customers. Customers from across sections have testified
Honor products as the best-in-line products with great value proposition. The success of
Honor products like Honor 3C and Honor 6 has reinforced the company's commitment. The
focus will be on emerging markets with India as a priority market for Honor. The company
has already launched their products across 57 global markets in only 6 months.
Addressing the Indian media delegate at the MWC, Mr. Dragon Yin - President of Honor
International Business, said, "Honor was launched last year in Western Europe and the
success in these markets has made us optimistic. We have already entered 57 global markets
only in 6 months and plan to invest considerably to develop global markets and India, as
these are very important markets for us."
In 2014 Honor clocked 20 million units which was approximately 1.5 units sold every
second of sales. The brand targets the youth, the digital natives and people who seek the
best-in-class technology. The company has put in concerted efforts towards understanding
the best and exclusive marketing model for each of its focus markets, so that it could
best cater to the customers in these markets. The company is also looking to launch a slew
of technologically advanced 4G products in addition to the Honor 6 Plus.
Talking about their plans for the India market Mr. Yin added, "With the launch of 4G
in India, we are sure that we will be able to increase our market share by introducing
affordable 4G smartphones in India. Our differential lies in our quality, our ability to
innovate, and each of our products is a result of extensive research and development. We
are expecting the Honor 6 Plus to take the market by storm."
The company also introduced the new CEO of Honor, Mr. Zhao Ming at the event. Prior to
his appointment as the CEO of Honor, Zhao Ming was the Vice President of Huawei's Western
Europe Region.
Honor would be officially launching the Honor 6 Plus in India in late March along with
other products. The Honor 6 Plus will be the first ever smartphone in the Indian market
with bionic parallel dual lens.
About Honor
Honor is an independent Internet smartphone brand under Huawei Terminals. Honor is
committed to be a global leading digital brand for mobile generation.
For more information, visit: http://www.hihonor.com [http://www.hihonor.com ]
Media Contact:
Nishca Arora
nishca.arora@fleishman.com
+91-8130893403
Sr. Account Executive
Fleishman Hillard
Honor
Honor Reiterates Commitment to India; India at the Forefront of Global Expansion
NEW DELHI, March 5, 2015 /PRNewswire/ --
Honor to Launch the Much-awaited Honor 6 Plus and Other Products in India
Honor, the global leading digital brand for mobile generation, shared ambitious plans
for the Indian market at the sidelines of the Mobile World Congress in Barcelona. The
company also displayed some of the breakthrough products at the congress for the media to
have a first-hand experience with the soon to be launched Honor 6 Plus smartphone.
Honor smartphones are meant to highlight the courage and risk-taking capability of
individuals who dare to follow their dreams. The products reflect the company's commitment
to provide tough and sturdy smartphones for better user experience.
Honor products were launched in October 2014 with Flipkart in India and have received
an overwhelming response from customers. Customers from across sections have testified
Honor products as the best-in-line products with great value proposition. The success of
Honor products like Honor 3C and Honor 6 has reinforced the company's commitment. The
focus will be on emerging markets with India as a priority market for Honor. The company
has already launched their products across 57 global markets in only 6 months.
Addressing the Indian media delegate at the MWC, Mr. Dragon Yin - President of Honor
International Business, said, "Honor was launched last year in Western Europe and the
success in these markets has made us optimistic. We have already entered 57 global markets
only in 6 months and plan to invest considerably to develop global markets and India, as
these are very important markets for us."
In 2014 Honor clocked 20 million units which was approximately 1.5 units sold every
second of sales. The brand targets the youth, the digital natives and people who seek the
best-in-class technology. The company has put in concerted efforts towards understanding
the best and exclusive marketing model for each of its focus markets, so that it could
best cater to the customers in these markets. The company is also looking to launch a slew
of technologically advanced 4G products in addition to the Honor 6 Plus.
Talking about their plans for the India market Mr. Yin added, "With the launch of 4G
in India, we are sure that we will be able to increase our market share by introducing
affordable 4G smartphones in India. Our differential lies in our quality, our ability to
innovate, and each of our products is a result of extensive research and development. We
are expecting the Honor 6 Plus to take the market by storm."
The company also introduced the new CEO of Honor, Mr. Zhao Ming at the event. Prior to
his appointment as the CEO of Honor, Zhao Ming was the Vice President of Huawei's Western
Europe Region.
Honor would be officially launching the Honor 6 Plus in India in late March along with
other products. The Honor 6 Plus will be the first ever smartphone in the Indian market
with bionic parallel dual lens.
About Honor
Honor is an independent Internet smartphone brand under Huawei Terminals. Honor is
committed to be a global leading digital brand for mobile generation.
For more information, visit: http://www.hihonor.com [http://www.hihonor.com ]
Media Contact:
Nishca Arora
nishca.arora@fleishman.com
+91-8130893403
Sr. Account Executive
Fleishman Hillard
Honor