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NextVR Incorporates Light Field Technology Into Virtual Reality Experience
Supports Positional Tracking Within Live-Action Video; Expands Platform To Emerging Volumetric AR Displays
LAGUNA BEACH, Calif., March 2, 2015 /PRNewswire/ -- NextVR, a pioneer in immersive 3D broadcast quality VR experiences, today announced they will incorporate light field capture technology into their virtual reality platform. Delivering a massive leap forward for the virtual experience, viewers will be able to adjust their view by peering around objects within a live VR scene.
This breakthrough provides the viewer with a heightened sense of immersion never before possible in live-action VR. For example, when attending a live-action basketball game in virtual reality, the viewer will be able to look around a referee who may be standing in the way, or those at a rock concert in VR can look behind the lead singer to see the drummer.
NextVR, having invested three years of research and development into incorporation of light field technology, has several patents filed around the use of light field capture and stereoscopic view-synthesis. The patents support the use of light fields and positional tracking for capture and display of immersive environments.
Content captured with NextVR's patent protected technology will be viewable natively in volumetric display devices (e.g. Microsoft's HoloLens or Magic Leap's rumored digital light field display), and NextVR is the only company with the ability to deliver real time, live-action content to the full gamut of VR and AR displays coming to market.
"This innovation is a required next step toward creating the 'holodeck'," said Dave Cole, co-founder, NextVR. "By incorporating dynamically-generated 3D geometry with ultra-high resolution stereoscopic video, we've created most the vivid and life-like VR experience currently possible."
About Light Field Technology
Light field technology, used in still photography in recent years, captures the direction from which light enters the camera as well as the intensity and color of the light. Using a proprietary technique, NextVR is applying light field information to build highly accurate geometric models of the entire captured scene. When this data is combined with NextVR's existing 6K, high-dynamic-range, high-frame-rate stereoscopic video data, the result is a completely photo-realistic, ultra-high-resolution video environment in which viewers are free to look around like never before possible. Using VR devices that support positional tracking (e.g. Oculus's upcoming consumer products, Sony Morpheus and the newly announced Vive from Valve/HTC), viewers will be able to alter their point of view within the video, in any direction, with six-degrees of freedom.
About NextVR
NextVR is the only virtual reality technology company with an end-to-end solution for 3D broadcast quality capture and delivery of live-action and on-demand VR experiences. NextVR's ultra-high quality platform delivers premium VR content for end users and partners. Launched in 2009, NextVR has a vast IP portfolio with more than twenty-one patents granted and pending for the capture, compression, transmission, and display of virtual reality content. Founded by veterans in stereoscopic imaging technology, software development and an award-winning filmmaker. For more information, go to http://www.nextvr.com/
SOURCE NextVR
NextVR
CONTACT: Kathleen Flaherty, K21 Communications, 310-203-8444, kflaherty@k21.com
Web Site: http://www.nextvr.com
NextVR Incorporates Light Field Technology Into Virtual Reality Experience
Supports Positional Tracking Within Live-Action Video; Expands Platform To Emerging Volumetric AR Displays
LAGUNA BEACH, Calif., March 2, 2015 /PRNewswire/ -- NextVR, a pioneer in immersive 3D broadcast quality VR experiences, today announced they will incorporate light field capture technology into their virtual reality platform. Delivering a massive leap forward for the virtual experience, viewers will be able to adjust their view by peering around objects within a live VR scene.
This breakthrough provides the viewer with a heightened sense of immersion never before possible in live-action VR. For example, when attending a live-action basketball game in virtual reality, the viewer will be able to look around a referee who may be standing in the way, or those at a rock concert in VR can look behind the lead singer to see the drummer.
NextVR, having invested three years of research and development into incorporation of light field technology, has several patents filed around the use of light field capture and stereoscopic view-synthesis. The patents support the use of light fields and positional tracking for capture and display of immersive environments.
Content captured with NextVR's patent protected technology will be viewable natively in volumetric display devices (e.g. Microsoft's HoloLens or Magic Leap's rumored digital light field display), and NextVR is the only company with the ability to deliver real time, live-action content to the full gamut of VR and AR displays coming to market.
"This innovation is a required next step toward creating the 'holodeck'," said Dave Cole, co-founder, NextVR. "By incorporating dynamically-generated 3D geometry with ultra-high resolution stereoscopic video, we've created most the vivid and life-like VR experience currently possible."
About Light Field Technology
Light field technology, used in still photography in recent years, captures the direction from which light enters the camera as well as the intensity and color of the light. Using a proprietary technique, NextVR is applying light field information to build highly accurate geometric models of the entire captured scene. When this data is combined with NextVR's existing 6K, high-dynamic-range, high-frame-rate stereoscopic video data, the result is a completely photo-realistic, ultra-high-resolution video environment in which viewers are free to look around like never before possible. Using VR devices that support positional tracking (e.g. Oculus's upcoming consumer products, Sony Morpheus and the newly announced Vive from Valve/HTC), viewers will be able to alter their point of view within the video, in any direction, with six-degrees of freedom.
About NextVR
NextVR is the only virtual reality technology company with an end-to-end solution for 3D broadcast quality capture and delivery of live-action and on-demand VR experiences. NextVR's ultra-high quality platform delivers premium VR content for end users and partners. Launched in 2009, NextVR has a vast IP portfolio with more than twenty-one patents granted and pending for the capture, compression, transmission, and display of virtual reality content. Founded by veterans in stereoscopic imaging technology, software development and an award-winning filmmaker. For more information, go to http://www.nextvr.com/
SOURCE NextVR
NextVR
CONTACT: Kathleen Flaherty, K21 Communications, 310-203-8444, kflaherty@k21.com
Web Site: http://www.nextvr.com