SBTech to Showcase New Turnkey Gaming Platform and Mobile and Retail Products at ICE 2015

SBTech to Showcase New Turnkey Gaming Platform and Mobile and Retail Products at ICE 2015

LONDON, January 20, 2015 /PRNewswire/ --

    Global innovators and award-winning providers of sports betting and gaming solutions,
SBTech are set to showcase their highly anticipated turnkey gaming platform, Chameleon360,
and new generation of mobile and retail products at this year's ICE Totally Gaming expo in
London, February 3-5.

    SBTech will reveal its new generation turnkey gaming platform, Chameleon360, a fully
comprehensive gaming and betting platform and management system allowing multi-product and
multi-channel control of operations and presenting an enviable portfolio of leading gaming
titles from well-known providers such as Microgaming, Net Entertainment and others on top
of a premium sportsbook offering.

    The platform's single sign-in allows players a seamless gaming experience across
multiple providers, content and channels, while the robust and flexible payment gateway
integrates all leading payment methods from a variety of jurisdictions. Player lifetime
value can be influenced more effectively thanks to the advanced bonus system and
innovative promotions, making the whole solution a very attractive package for new and
existing operators alike.

    SBTech will also present its new suite of mobile products, including SBTech Touch,
which has been designed specifically for tablet and touch screen terminal devices. SBTech
Touch allows operators to offer a more streamlined and responsive betting experience in
line with today's cutting edge touch screen technology, from both land-based betting shops
and players' own touch screen devices. The innovative HTML5 based design provides maximum
usability and experience via any device.

    The retail/land-based section will introduce SBTech's new solution for sports betting
terminals, which offers top-of-the-range pre-match and live sports betting capabilities
via cutting edge touch screen terminals that allow players to bet quickly and easily,
while operators can manage the entire system from a single console, with the ability to
build levels of management hierarchy for greater transparency and control.

    SBTech CEO Itai Zak: "We're really excited to be showcasing all our latest
developments at this year's ICE Totally Gaming expo and we expect to see a lot of interest
in our fully comprehensive new gaming platform, Chameleon360. It's like a one-stop-shop
for real and true gaming and betting online and retail operations but with full control
and flexibility for every business owner. Combine all that with our cutting edge
sportsbook and leading casino products and we're bound to see an influx of new deals!"

    Interested parties are invited to visit SBTech at the ICE Totally Gaming 2015 expo,
stand S2-210.

    About SBTech:

    Established in 2007, SBTech is a leading provider of interactive sports betting
solutions and services to traditional and regulated markets. The complete offering
includes an innovative, dynamic and highly customized suite of turnkey and fully managed
online, mobile and offline solutions which push the interactive betting industry into new
frontiers.

    http://www.sbtech.com

SBTech

CONTACT: Yanna Kubatova, yanna.k@sbtech.com, SBTech, Suites 7b & 8b, 50, Town Range, Gibraltar, info@sbtech.com