Nvidia Cuts GTX Pricing

Aron Schatz
July 14, 2008
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Whoever says that competition isn't good is Microsoft. Nvidia has cut their high end graphics card pricing in response to the new ATI graphics cards. AMD's ATI is doing extremely well this round. Their scale up approach seems to be paying off.


Nvidia said Sunday night that the GeForce GTX 280 is now available for $499 and the GTX 260 for $299. The high-end GTX 280 was originally $649, while the 260 was priced previously at $399. Both products were rolled out less than a month ago. Nvidia's graphics boards are now more in line with ATI's newest offerings. At $299, the GTX 260 price now matches that of ATI's comparable HD 4870.

Once again, this is a good reason why the ultra top of the line should never be bought initially. You should get a card that is one below. The 4850 is an amazing card for the price. I'll have a 4870 soon for testing.


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