Gibson Brands Partners With Usain Bolt to Enter Headphone Space With Trainer

Gibson Brands Partners With Usain Bolt to Enter Headphone Space With Trainer

Debut of Trainer by Gibson health-focused brand at CES 2015

LAS VEGAS, Jan. 5, 2015 /PRNewswire/ -- At CES 2015, Gibson Brands, best known for its global leadership in musical instruments, consumer electronics and audio, today announced its entry into the headphone market. Trainer by Gibson is a new health-focused brand that captures the essence of Gibson's heritage of innovation, quality, design and technology.

"Gibson Brands is an innovation powerhouse in the music industry. We have a full portfolio of brands that span every step of the chain, from the musician's hands to the listener's heart," said Henry Juszkiewicz, chairman and CEO of Gibson. "Trainer by Gibson brings the power of music to motivate and enhance life experiences for fitness enthusiasts in a way that was not possible before this product. The product brings style, safety, convenience and great sound to help people reach their fitness goals."

The headphones will incorporate innovations never before brought together in one device. Trainer by Gibson has been created in partnership with Usain Bolt, the fastest man alive and six-time Track & Field Olympic Gold medalist, to deliver the ultimate fitness accessory.

"Each day it's my trainer who gets me started, and its music that keeps me going. I push my body to the limit on and off the track," said Usain Bolt. "It takes hard work and focus to achieve my goals. Gibson understands how to harness the power of music and Trainer will help anybody who cares about fitness reach their potential."

Trainer by Gibson headphones include a number of key features to suit the specific needs of fitness enthusiasts who demand excellent sound quality, safety and sleek design:

    --  The headphones switch between an active mode and a lifestyle mode.  With
        just a push of a button, the Aeroflex design transforms them into sports
        headphones providing the right fit, comfort and stability for a proper
        workout.
    --  NightNav strategically placed LED light offers safety and visibility;
        perfect for nighttime runs.
    --  SafeSound 40mm driver open acoustic system ensures safe and powerful
        sound performance since pumping beats and bass are essential for high
        energy fitness.
    --  CoolTouch keeps workouts comfortable through climate regulating cushions
        with cutting-edge NASA space technology fabric. The Outlast technology
        uses Phase Change Materials that absorb, store and release heat for
        optimal thermal comfort.
    --  Weather and sweat resistance is achieved through WeatherSeal as drivers
        are protected by a hydroscopic mesh and the internals are sealed with
        silicon gaskets. After extra vigorous workouts, the cushions can be
        removed and cleaned.
    --  FreeMov through superior Bluetooth performance and 10 hours of battery
        life for music and calls allows unrestricted, wireless movement to
        maximize focus on fitness.
Trainer by Gibson will be available in late April 2015 for $239.

To discover more about Trainer by Gibson, visit the Gibson Brands tent at CES 2015, just outside the Las Vegas Convention Center, Central Plaza CP1 from January 6 - 9, 2015.

About Trainer by Gibson: 
Trainer by Gibson is a new health-focused brand inspired by and designed for an active lifestyle. Building on Gibson's expertise in musical instruments, consumer electronics and audio, Trainer harnesses the power of music to help anybody who cares about fitness reach their potential. Innovative technology, powerful sound quality and contemporary design are at its core.

Press Contacts: 
Amy Pandya / Maureen O'Connor 

Rogers & Cowan 
apandya@rogersandcowan.com /moconnor@rogersandcowan.com

310-854-8262 / 310-854-8116

SOURCE  Gibson Brands

Gibson Brands