InMobi Exchange Leads Industry With Mobile Programmatic Audience Buying
Poster: SySAdmin
Posted on December 16, 2014 at 9:35:01 AM
InMobi Exchange Leads Industry With Mobile Programmatic Audience Buying
LONDON, December 16, 2014 /PRNewswire/ --
- InMobi Exchange delivers mobile audiences at scale in 36 countries
InMobi, the world's largest independent mobile advertising platform, today unveiled
direct order automation of mobile app audiences globally on the InMobi Exchange, in
partnership with Rubicon Project, a leader in advertising automation.
(Logo:
http://photos.prnewswire.com/prnh/20141001/709122 )
InMobi Audience Personas, built from over one trillion mobile consumer interactions,
are now available for programmatic buying. The InMobi Exchange is the first to offer
proprietary, mobile-first audience segments in 36 countries at scale.
Third party audience segments from Factual globally, as well as BlueKai in the United
States, and Experian and DLG-PDV in the United Kingdom are also available via automated
direct orders. In addition, advertisers can create custom audience segments from the
InMobi consumer data store of 872 million monthly unique users, and buy those
programmatically.
Identifying audiences in a fragmented app ecosystem has been a major challenge for
digital advertisers. By making mobile audience segments available via automated direct
orders, InMobi has made it easy for advertisers to identify and target relevant segments.
Buyers on the InMobi Exchange benefit from a streamlined workflow where they can browse
the audience segments, initiate proposals, and bid on impressions once the deal is
approved.
"Programmatic direct orders enable buyers to use the power of data and targeting along
with increased flexibility. It's a way of engaging with sellers in a deeper and more
meaningful fashion and is where we see the industry heading," said Richard Hocking,
Director, Starcom MediaVest Group.
"Combining InMobi's global scale with Factual's depth and variety of audience segments
creates a powerful opportunity for marketers to reach specific target audiences where they
are spending more time every day - on mobile apps," Kristian Wilson, Director, Client
Services and Partner Development, Factual.
"We are committed to improving the efficacy of mobile advertising globally. A vast
majority of digital consumer interactions are experienced through mobile apps - not
desktop or mobile browsers. As a result, it is critical that buyers have a media partner
that can enable the buying of mobile app audiences around the world," said Anne Frisbie,
Vice President & General Manager - Global Alliances, InMobi.
For more information on InMobi Exchange, visit audience packages
[http://www.inmobi.com/exchange/advertiser/#Big_ ] .
About InMobi
InMobi enables the world's leading brands, developers, and publishers to engage global
consumers through mobile advertising. InMobi platforms leverage advances in big data, user
behavior, and cloud-based architectures to simplify mobile advertising for its customers.
Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi
is the world's largest independent mobile ad platform, engaging 872 million uniques in
over 200 countries.
Additional information:
- Visit http://www.inmobi.com, or follow us on Twitter @InMobi
[https://twitter.com/inmobi ] .
- Download the InMobi Showcase App on the App Store
[https://itunes.apple.com/us/app/inmobi/id551926724?mt=8_ ] or Google Play
[https://play.google.com/store/apps/details?id=com.inmobi.showcase&hl=en_=en_ ] .
- Discover the latest mobile insights at http://www.inmobi.com/insights .
- Developers, start monetizing today by downloading our SDK at
http://www.inmobi.com/products/sdk
Global Press Contact:
Kaavya Kasturirangan
+1-(415)-598-8515
Raghavendra Ramesh
+91-9880036100
pr@inmobi.com
Photo:
http://photos.prnewswire.com/prnh/20141001/709122
Photo:http://photos.prnewswire.com/prnh/20141001/709122
http://photoarchive.ap.org/
InMobi
LONDON, December 16, 2014 /PRNewswire/ --
- InMobi Exchange delivers mobile audiences at scale in 36 countries
InMobi, the world's largest independent mobile advertising platform, today unveiled
direct order automation of mobile app audiences globally on the InMobi Exchange, in
partnership with Rubicon Project, a leader in advertising automation.
(Logo:
http://photos.prnewswire.com/prnh/20141001/709122 )
InMobi Audience Personas, built from over one trillion mobile consumer interactions,
are now available for programmatic buying. The InMobi Exchange is the first to offer
proprietary, mobile-first audience segments in 36 countries at scale.
Third party audience segments from Factual globally, as well as BlueKai in the United
States, and Experian and DLG-PDV in the United Kingdom are also available via automated
direct orders. In addition, advertisers can create custom audience segments from the
InMobi consumer data store of 872 million monthly unique users, and buy those
programmatically.
Identifying audiences in a fragmented app ecosystem has been a major challenge for
digital advertisers. By making mobile audience segments available via automated direct
orders, InMobi has made it easy for advertisers to identify and target relevant segments.
Buyers on the InMobi Exchange benefit from a streamlined workflow where they can browse
the audience segments, initiate proposals, and bid on impressions once the deal is
approved.
"Programmatic direct orders enable buyers to use the power of data and targeting along
with increased flexibility. It's a way of engaging with sellers in a deeper and more
meaningful fashion and is where we see the industry heading," said Richard Hocking,
Director, Starcom MediaVest Group.
"Combining InMobi's global scale with Factual's depth and variety of audience segments
creates a powerful opportunity for marketers to reach specific target audiences where they
are spending more time every day - on mobile apps," Kristian Wilson, Director, Client
Services and Partner Development, Factual.
"We are committed to improving the efficacy of mobile advertising globally. A vast
majority of digital consumer interactions are experienced through mobile apps - not
desktop or mobile browsers. As a result, it is critical that buyers have a media partner
that can enable the buying of mobile app audiences around the world," said Anne Frisbie,
Vice President & General Manager - Global Alliances, InMobi.
For more information on InMobi Exchange, visit audience packages
[http://www.inmobi.com/exchange/advertiser/#Big_ ] .
About InMobi
InMobi enables the world's leading brands, developers, and publishers to engage global
consumers through mobile advertising. InMobi platforms leverage advances in big data, user
behavior, and cloud-based architectures to simplify mobile advertising for its customers.
Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi
is the world's largest independent mobile ad platform, engaging 872 million uniques in
over 200 countries.
Additional information:
- Visit http://www.inmobi.com, or follow us on Twitter @InMobi
[https://twitter.com/inmobi ] .
- Download the InMobi Showcase App on the App Store
[https://itunes.apple.com/us/app/inmobi/id551926724?mt=8_ ] or Google Play
[https://play.google.com/store/apps/details?id=com.inmobi.showcase&hl=en_=en_ ] .
- Discover the latest mobile insights at http://www.inmobi.com/insights .
- Developers, start monetizing today by downloading our SDK at
http://www.inmobi.com/products/sdk
Global Press Contact:
Kaavya Kasturirangan
+1-(415)-598-8515
Raghavendra Ramesh
+91-9880036100
pr@inmobi.com
Photo:
http://photos.prnewswire.com/prnh/20141001/709122
Photo:http://photos.prnewswire.com/prnh/20141001/709122
http://photoarchive.ap.org/
InMobi