Electronic Cigarettes Holding AG Announces Continued Strong Growth and Plans to Cover 25 Countries

Electronic Cigarettes Holding AG Announces Continued Strong Growth and Plans to Cover 25 Countries

BAAR, Switzerland, December 9, 2014 /PRNewswire/ --

    Electronic Cigarettes Holding AG announces promising results for the first half of
2014 and continued expansion of its business in Europe. The leading online marketer and
distributor of e-cigarettes is also venturing into the offline markets in the first
quarter of next year.

    Picture is available via epa european pressphoto agency ( http://www.epa.eu) and
can be downloaded free of charge at: http://www.presseportal.ch/de/pm/100057167

    With online shops currently in 18 European countries and with more planned for next
year, Electronic Cigarettes Europe [http://eceag.com ], or ECE, is the leading actor on
the online e-cigarette market today. Trading success and significant expansion generated
an encouraging result (EBIT) of CHF 2.3 million in its first financial year (2012/2013).
However, EBIT for the first half-year of 2014 already surpassed that of last year,
indicating that the company will close the financial year on a high note. In 2015, ECE
expects to see a continued increase in sales across its vast portfolio of electronic
cigarette products - estimating EBIT to triple in size, amounting to CHF 15 million by the
end of next year.

    (Logo:
http://photos.prnewswire.com/prnh/20141208/720291-a )

    (Photo:
http://photos.prnewswire.com/prnh/20141208/720291-b )

    "We have a very attractive business model with the highest profit margin and EBIT in
the global industry. As such we have second to none organic growth financed entirely by
our own profit. This is quite unique," said ECE's CEO Robin Roy Krigslund-Hansen.

    Meanwhile, e-cigarettes, which contain nicotine but no tar or carbon monoxide, have
fast become a popular alternative for smokers looking to quit. ECE has currently over
50,000 customers around Europe - a figure which is likely to rise at least 60 per cent
within the next 3 months, as new countries are introduced, taking the total number up to
25.

    Until now only an online retailer, the company has set its sights on the offline
shopping world, with best-selling brand DanSmoke [http://dansmoke.com ](TM) soon to be
available in big retail stores across Europe.

    About Electronic Cigarettes Holding AG

    ECE is dedicated to providing an attractive alternative for the millions of tobacco
smokers around the globe. ECE is a rapidly growing independent e-cigarette company, with
such top-selling brands under its banner as DanSmoke [http://dansmoke.com ](TM), SmokeUS
[http://smokeus.com ](TM),AlpSmoke [http://alpsmoke.com ](TM), OnTheGo
[http://onthegocig.com ](TM), and many more.

    For more information please visit: http://www.eceag.com

       
        Contacts:

        For press & investor inquiries please contact:
        Electronic Cigarettes Europe AG
        Laura Leivo
        International Brand Manager
        Tel. +41-76-506-9282
        Email: laura.l@eceag.com

    Photo:
    http://photos.prnewswire.com/prnh/20141208/720291-a

    http://photos.prnewswire.com/prnh/20141208/720291-b

Photo:http://photos.prnewswire.com/prnh/20141208/720291-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20141208/720291-b
http://photoarchive.ap.org/
Electronic Cigarettes Europe AG