Full Phone Charge, All the Time. A Fashion Wearable That Will Charge Your Things. And Keep Your Pants Up.

Full Phone Charge, All the Time. A Fashion Wearable That Will Charge Your Things. And Keep Your Pants Up.

MANCHESTER, England, November 26, 2014 /PRNewswire/ --

            Recently Launched on IndieGoGo, the XOO Belt is a design-led wearable

              offering 2,100mAh of anywhere, anytime charge for smartphones

    UK hardware startup Nifty-which broke Kickstarter records with its Nifty MiniDrive in
2012-has announced
[https://www.indiegogo.com/projects/xoo-belt-by-nifty-a-phone-charging-belt/x/9175872 ] the
first product in their new wearable tech line XOO: a smartphone-charging belt designed in
collaboration with iconic London fashion house, Casely-Hayford
[http://casely-hayford.com/home/?fade=true ].

    Nifty built the XOO Belt to solve a common problem as simply as possible. Other
battery chargers exist but come with trade-offs: bulk, inconvenience or only a trickle of
extra charge. The XOO Belt does away with such problems: simple to use, always within
reach and as light and stylish as, well, a designer belt.

    The XOO Belt line includes two collections: Classic XOO and the Casely-Hayford
collection, the result of a collaboration between Nifty and world-renowned British fashion
duo Joe and Charlie Casely-Hayford. Rather than a simple tech product the XOO Belt is
being designed as a wearable that's a pleasure to actually wear and can be customised to
suit any wardrobe.

    Counting the likes of David Beckham, Tinie Tempah and Florence Welch among their
esteemed client list, Casely-Hayford are at the forefront of sartorial innovation and the
collaboration is one of the first to see a primarily tech-focused company engage so
closely with a luxury fashion house, reflecting the great development of and demand for
wearable technology.

    Hidden within the XOO Belt are multiple layers of cutting-edge flexible battery, a
first of its kind in wearable tech. Ultra safe and unreactive, completely invisible and
clocking in at 2,100mAh of power: enough to fully charge an iPhone 6, and then some. The
XOO Belt works with both microUSB (Android) and Lightning cable (Apple devices).

    Founding CEO of Nifty, Piers Ridyard said:

    "We were sick of our phones dying by dinner time. A first-world problem but,
nonetheless, a really big pain point. The XOO Belt takes away that pain, whenever you need
it and wherever you are. Not just a standard tech product but a really nice product that
solves a really big problem really well."

    About Nifty:

    Nifty create design-led tech products to simplify and enhance mobile lifestyles. Their
first product, the MiniDrive, was launched on Kickstarter in 2012. It became the highest
crowdfunded UK-based hardware project to date having raised $384,319 from an initial goal
of $11,000.

    The company, which was named the UK's 30th hottest startup by startups.co.uk and in
the top 50 most exciting European lean hardware startups by tech.eu earlier this year, has
eight full-time staff and two non-executive directors. Nifty is based at SpacePort,
Manchester.

    For more information, please visit http://www.bynifty.com

    Notes to Editors:

    Piers Ridyard is available for interview on request. For further information, please
e-mail alex@bynifty.com.

Nifty

CONTACT: For further information, please contact Alex Adams on +447903649652 or e-mail alex@bynifty.com.