ADAM's Strategy Is Rated Highest Among DAM Vendors, With a Top-Three Rating for Current Offering

ADAM's Strategy Is Rated Highest Among DAM Vendors, With a Top-Three Rating for Current Offering

GHENT, Belgium and NEW YORK, November 26, 2014 /PRNewswire/ --

    Download the complete Wave Document and register for a webinar with Analyst Anjali
Yakkundi [https://www.forrester.com/Anjali-Yakkundi ]here
[http://adamsoftware.net/en/what-we-do/business-propositions/dam-wave-for-customer-experience-2014 ]

    ADAM Software, a leading Digital Asset Management (DAM
[http://adamsoftware.net/en/what-we-do/business-propositions/enterprise-e-library ]) and
Product Content Management (PCM
[http://adamsoftware.net/en/what-we-do/business-propositions/product-information-management ]
) software provider, today announced that it was among the select companies that
Forrester Research, Inc. invited to participate in its November, 2014 evaluation, The
Forrester [https://www.forrester.com/home ] Wave (TM)Digital Asset Management For Customer
Experience, Q4 2014. In this evaluation, ADAM was cited as a Leader in digital asset
management (DAM). ADAM was the top-ranked vendor in the Strategy category, and the report
states that ADAM has a comprehensive, forward-thinking vision to use DAM as a backbone for
digital experience delivery (including commerce) and enterprise marketing ecosystem.

    (Logo:
http://photos.prnewswire.com/prnh/20141126/718190-a )

    (Logo:
http://photos.prnewswire.com/prnh/20141126/718190-b )

    The Forrester Wave(TM) report evaluated the 10 most significant software providers
across 38 criteria. Discussing the increasing importance of DAM in the age of the
customer, the report notes three key drivers:

       
        - Omnichannel experiences drive the need for a core rich media management
          hub
        - Experiences across the customer life cycle create complexities in managing
          rich media.
        - The need for greater marketing and business agility.

    The report further identifies two areas that DAM solutions must support: "Digital
experience delivery" and "Marketing and business agility." Evaluating ADAM through this
lens, Forrester cited the company as "a new leader in this space" and noted that:

       
        - The solution has impressive functionality in workflow and
          globalization/localization.
        - ADAM also has increased its partnerships, deepening ties to other .NET vendors
          like Teradata, Sitecore, and services partners.
        - ADAM is best-suited for organizations with marketing and eCommerce-centric DAM
          needs, and those that may have increasing global complexities.

    Giving ADAM the highest marks of any vendor in the Strategy category, Forrester
explained that: "ADAM Software's vision is a key area of strength. ADAM has a
comprehensive, forward-thinking vision to use DAM as a backbone for digital experience
delivery (including commerce) and enterprise marketing ecosystem...and deeper product
content management outside of the traditional DAM scope."

    "We welcome the Forrester Wave(TM) report on DAM, which provides important context to
understand the critical role of this technology today. We believe our position as a Leader
affirms the strength of our solution, while the top marks we received for Strategy
validates, in our opinion, our strategic direction as a company that provides not only
tools, but also a clear vision for the future of marketing technology to meet a new
generation of customer needs," said ADAM Software CEO Pieter Casneuf.

    About ADAM Software

    ADAM Software makes marketing easier. From content creation to great customer
experience, our technology simplifies and improves every aspect of the marketing cycle.

    More info: http://www.adamsoftware.net

    Photo:
    http://photos.prnewswire.com/prnh/20141126/718190-a

    http://photos.prnewswire.com/prnh/20141126/718190-b

Photo:http://photos.prnewswire.com/prnh/20141126/718190-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20141126/718190-b
http://photoarchive.ap.org/
ADAM Software

CONTACT: Jan Dejosse - Jan@adamsoftware.net, Phone number: +32496571356