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Skylanders Trap Team(TM) On Store Shelves Now - Franchise That Pioneered The Toys-To-Life Category Introduces Another Groundbreaking Innovation
DUBAI, November 13, 2014 /PRNewswire/ --
Capture Evil, Unleash Good! Skylanders Trap Team Lets Fans Trap and Play as Villains
Skylanders Trap Team Revolutionizes the Gaming Industry, Offering the Full AAA Console
Experience on Both Tablet and Console -- for the First Time Ever
Behold, Portal Masters! Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (NASDAQ: ATVI) is pleased to announce that Skylanders Trap Team
is officially available at major retailers across the G.C.C regions today on Xbox 360(TM)
and Xbox One(TM) video game and entertainment systems from Microsoft, PlayStation(R) 3 and
PlayStation(R) 4 computer entertainment systems, Nintendo's Wii(TM) system, Nintendo's Wii
U(TM) system, and a completely unique adventure available on the Nintendo 3DS(TM)
hand-held system. The launch of Skylanders Trap Team also ushers in the complete console
gaming experience on Tablet , introducing a Starter Pack that supports iPad(R), Kindle
Fire and Android tablets.
Skylanders is available in Toys Store,Toys R Us,Virgin Megastore, Hamleys,
Carrefour,Lulu centres, Sharaf DG
Details of the Skylanders Innovation:
"The franchise was built on a foundation of creativity and innovation," said Eric
Hirshberg, CEO of Activision Publishing. "And with Skylanders Trap Team, we're taking that
that tradition of innovation to new heights. For the last three years we've allowed kids
to bring their toys to life in a video game, and this year, we're letting them reach into
the game, and pull characters out into the physical world by letting players trap and play
as the villains. Skylanders Trap Team is also the first console game to simultaneously
bring the entire AAA experience to tablet devices. Overall, we think Skylanders Trap Team
represents our most magical innovations yet. But most importantly, it's just a great
game."
The latest installment of the franchise that pioneered the Toys-to-Life genre is
already poised to become one of the top family games this holiday. Toys R' Us(R) recently
named Skylanders Trap Team as one of the "Fabulous 15" on the company's 2014 Holiday Hot
Toy List, while Target named Skylanders Trap Team to their Top Toys for the Holidays List.
In addition, the game was featured in Toy Insider's Hot 20 Holiday Toys of 2014, which
highlights the most sought-after and anticipated items of the holiday season.
The game, continues to lead and evolve the category with Skylanders Trap Team by
letting fans seek out and defeat the most wanted villains in all of Skylands, pull them
out of the game and into living rooms by capturing them in magical Traps. Once they've
defeated the villains, players will be able to place a Trap into the new Traptanium
PortalTM to capture them. Players can then send villains back into the game where they can
play as them to fight for good, reversing the magic. They will also be able to hear the
villains inside the Traps, an innovation that truly brings life to toys.
To celebrate the launch, Portal Masters also visited some of the most iconic landmarks
on Earth to ensure they are safe from the villains of Skylanders; bad guys were trapped in
front of the Eiffel Tower in Paris, in a capsule on the London Eye, up the Kampenwand
mountain in Germany, below the Hollywood sign in Los Angeles and overlooking the Sydney
Opera House.
Portal Masters everywhere can get into the Skylanders Trap Team spirit by taking
advantage of exclusive Skylanders products at retailers nationwide:
Skylanders Trap Team introduces heroes known as Trap Masters that wield powerful
Traptanium(TM) weapons used to defeat Skylands' most notorious villains including Kaos, as
well as brand new Core Skylanders characters and reposed fan-favorite Skylanders
characters. The game also features a variety of elementally aligned Traps with unique and
interesting designs. In addition, Skylanders Trap Team welcomes Skylanders Minis, 16 small
but powerful Skylanders now fully playable, who join the battle against Skylands' most
nefarious villains. Coming to fans worldwide on November 1, Eon's Elite collectors' toys
feature never-before-seen decoration with a distinct, metallic finish and a golden base
that sets them apart from other Skylanders toys.
Skylanders Trap Team is compatible with more than 175 unique toys from all previous
games -- Skylanders SWAP Force(TM), Skylanders Giants(TM) and Skylanders Spyro's
Adventure(R) -- every character also will be able to defeat and trap villains using
Traptanium Traps, providing fans more ways to enjoy their collections.
About the Franchise
The award-winning, $2 billion franchise pioneered the Toys-to-Life(TM) category in
2011 with the debut of Skylanders Spyro's Adventure(R). The game originated a new play
pattern that seamlessly bridged physical and virtual worlds across multiple platforms. In
October 2012, Skylanders Giants(TM) further evolved the genre and added the mega-sized
Giant Skylanders and LightCore(R) characters to the collection of interaction figures.
Skylanders SWAP Force(TM) launched in October 2013 and introduced an all-new play pattern
- swapability. It was the top selling kids' videogame franchise of 2013 worldwide, and is
now one of the top 20 videogame franchises of all time . Skylanders Trap Team(TM) reverses
the magic of bringing Toys-to-Life -- incredibly letting kids pull characters out of the
digital world into the physical world. For more information, please visit:
http://www.skylanders.com and Activision.com/presscenter.
About Activision Publishing
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment and leisure
products. Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands,
Australia, Singapore, mainland China, Hong Kong and the region of Taiwan. More information
about Activision and its products can be found on the company's website,
http://www.activision.com.
###
Cautionary Note Regarding Forward-looking Statements: Information in this press
release that involves Activision Publishing's expectations, plans, intentions or
strategies regarding the future, including statements about Skylanders Trap Team(TM) are
forward-looking statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause Activision Publishing's actual future results to
differ materially from those expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors identified in the risk
factors sections of Activision Blizzard's most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release
are based upon information available to Activision Publishing and Activision Blizzard as
of the date of this release, and neither Activision Publishing nor Activision Blizzard
assumes any obligation to update any such forward-looking statements. Forward-looking
statements believed to be true when made may ultimately prove to be incorrect. These
statements are not guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ materially from
current expectations.
(c) 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP TEAM, SKYLANDERS
SPYRO'S ADVENTURE, SKYLANDERS GIANTS, SKYLANDERS SWAP FORCE, SKYLANDERS COLLECTION VAULT,
TRAPTANIUM, TRAPTANIUM PORTAL, PORTAL OF POWER, LIGHTCORE, TOYS TO LIFE, and ACTIVISION
are trademarks of Activision Publishing, Inc.
Graphics quality may vary due to device limitations
2 According to The NPD Group, GfK Chart-Track and Activision Blizzard internal
estimates, including toys and accessories.
3 According to The NPD Group, GfK Chart-Track and Activision Blizzard internal
estimates, including toys and accessories. All time since NPD and GfK Chart-track began
recording data.
Activision Blizzard Inc
CONTACT: Sam Armitage, sam@8pointmedia.net, +971(0)50-6957906
Skylanders Trap Team(TM) On Store Shelves Now - Franchise That Pioneered The Toys-To-Life Category Introduces Another Groundbreaking Innovation
DUBAI, November 13, 2014 /PRNewswire/ --
Capture Evil, Unleash Good! Skylanders Trap Team Lets Fans Trap and Play as Villains
Skylanders Trap Team Revolutionizes the Gaming Industry, Offering the Full AAA Console
Experience on Both Tablet and Console -- for the First Time Ever
Behold, Portal Masters! Activision Publishing, Inc., a wholly owned subsidiary of
Activision Blizzard, Inc. (NASDAQ: ATVI) is pleased to announce that Skylanders Trap Team
is officially available at major retailers across the G.C.C regions today on Xbox 360(TM)
and Xbox One(TM) video game and entertainment systems from Microsoft, PlayStation(R) 3 and
PlayStation(R) 4 computer entertainment systems, Nintendo's Wii(TM) system, Nintendo's Wii
U(TM) system, and a completely unique adventure available on the Nintendo 3DS(TM)
hand-held system. The launch of Skylanders Trap Team also ushers in the complete console
gaming experience on Tablet , introducing a Starter Pack that supports iPad(R), Kindle
Fire and Android tablets.
Skylanders is available in Toys Store,Toys R Us,Virgin Megastore, Hamleys,
Carrefour,Lulu centres, Sharaf DG
Details of the Skylanders Innovation:
"The franchise was built on a foundation of creativity and innovation," said Eric
Hirshberg, CEO of Activision Publishing. "And with Skylanders Trap Team, we're taking that
that tradition of innovation to new heights. For the last three years we've allowed kids
to bring their toys to life in a video game, and this year, we're letting them reach into
the game, and pull characters out into the physical world by letting players trap and play
as the villains. Skylanders Trap Team is also the first console game to simultaneously
bring the entire AAA experience to tablet devices. Overall, we think Skylanders Trap Team
represents our most magical innovations yet. But most importantly, it's just a great
game."
The latest installment of the franchise that pioneered the Toys-to-Life genre is
already poised to become one of the top family games this holiday. Toys R' Us(R) recently
named Skylanders Trap Team as one of the "Fabulous 15" on the company's 2014 Holiday Hot
Toy List, while Target named Skylanders Trap Team to their Top Toys for the Holidays List.
In addition, the game was featured in Toy Insider's Hot 20 Holiday Toys of 2014, which
highlights the most sought-after and anticipated items of the holiday season.
The game, continues to lead and evolve the category with Skylanders Trap Team by
letting fans seek out and defeat the most wanted villains in all of Skylands, pull them
out of the game and into living rooms by capturing them in magical Traps. Once they've
defeated the villains, players will be able to place a Trap into the new Traptanium
PortalTM to capture them. Players can then send villains back into the game where they can
play as them to fight for good, reversing the magic. They will also be able to hear the
villains inside the Traps, an innovation that truly brings life to toys.
To celebrate the launch, Portal Masters also visited some of the most iconic landmarks
on Earth to ensure they are safe from the villains of Skylanders; bad guys were trapped in
front of the Eiffel Tower in Paris, in a capsule on the London Eye, up the Kampenwand
mountain in Germany, below the Hollywood sign in Los Angeles and overlooking the Sydney
Opera House.
Portal Masters everywhere can get into the Skylanders Trap Team spirit by taking
advantage of exclusive Skylanders products at retailers nationwide:
Skylanders Trap Team introduces heroes known as Trap Masters that wield powerful
Traptanium(TM) weapons used to defeat Skylands' most notorious villains including Kaos, as
well as brand new Core Skylanders characters and reposed fan-favorite Skylanders
characters. The game also features a variety of elementally aligned Traps with unique and
interesting designs. In addition, Skylanders Trap Team welcomes Skylanders Minis, 16 small
but powerful Skylanders now fully playable, who join the battle against Skylands' most
nefarious villains. Coming to fans worldwide on November 1, Eon's Elite collectors' toys
feature never-before-seen decoration with a distinct, metallic finish and a golden base
that sets them apart from other Skylanders toys.
Skylanders Trap Team is compatible with more than 175 unique toys from all previous
games -- Skylanders SWAP Force(TM), Skylanders Giants(TM) and Skylanders Spyro's
Adventure(R) -- every character also will be able to defeat and trap villains using
Traptanium Traps, providing fans more ways to enjoy their collections.
About the Franchise
The award-winning, $2 billion franchise pioneered the Toys-to-Life(TM) category in
2011 with the debut of Skylanders Spyro's Adventure(R). The game originated a new play
pattern that seamlessly bridged physical and virtual worlds across multiple platforms. In
October 2012, Skylanders Giants(TM) further evolved the genre and added the mega-sized
Giant Skylanders and LightCore(R) characters to the collection of interaction figures.
Skylanders SWAP Force(TM) launched in October 2013 and introduced an all-new play pattern
- swapability. It was the top selling kids' videogame franchise of 2013 worldwide, and is
now one of the top 20 videogame franchises of all time . Skylanders Trap Team(TM) reverses
the magic of bringing Toys-to-Life -- incredibly letting kids pull characters out of the
digital world into the physical world. For more information, please visit:
http://www.skylanders.com and Activision.com/presscenter.
About Activision Publishing
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive entertainment and leisure
products. Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands,
Australia, Singapore, mainland China, Hong Kong and the region of Taiwan. More information
about Activision and its products can be found on the company's website,
http://www.activision.com.
###
Cautionary Note Regarding Forward-looking Statements: Information in this press
release that involves Activision Publishing's expectations, plans, intentions or
strategies regarding the future, including statements about Skylanders Trap Team(TM) are
forward-looking statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause Activision Publishing's actual future results to
differ materially from those expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors identified in the risk
factors sections of Activision Blizzard's most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release
are based upon information available to Activision Publishing and Activision Blizzard as
of the date of this release, and neither Activision Publishing nor Activision Blizzard
assumes any obligation to update any such forward-looking statements. Forward-looking
statements believed to be true when made may ultimately prove to be incorrect. These
statements are not guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and other factors, some of
which are beyond its control and may cause actual results to differ materially from
current expectations.
(c) 2014 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS TRAP TEAM, SKYLANDERS
SPYRO'S ADVENTURE, SKYLANDERS GIANTS, SKYLANDERS SWAP FORCE, SKYLANDERS COLLECTION VAULT,
TRAPTANIUM, TRAPTANIUM PORTAL, PORTAL OF POWER, LIGHTCORE, TOYS TO LIFE, and ACTIVISION
are trademarks of Activision Publishing, Inc.
Graphics quality may vary due to device limitations
2 According to The NPD Group, GfK Chart-Track and Activision Blizzard internal
estimates, including toys and accessories.
3 According to The NPD Group, GfK Chart-Track and Activision Blizzard internal
estimates, including toys and accessories. All time since NPD and GfK Chart-track began
recording data.
Activision Blizzard Inc
CONTACT: Sam Armitage, sam@8pointmedia.net, +971(0)50-6957906