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CIAmedia Launches Calldorado Post Call Advertising for Android Apps and Games
VIENNA and COPENHAGEN, Denmark, November 10, 2014 /PRNewswire/ --
-Free SDK displays Post Call Ads after phone calls and monetizes even inactive users
http://calldorado.com
http://ciamedia.com
10 November 2014, : CIAmedia, the company behind the hugely popular Caller
Identification App 'CIA' has launched Calldorado, an SDK for Android app developers that
monetizes incoming and outgoing phone calls with Post Call Ads.
With up to 70 per cent of all apps monetized by in-app advertising, intrusive ad-units
are one of the most popular revenue models. Yet with typical app usage declining over time
and consumers only regularly using as few as five apps in any given week* this leaves 60
per cent of app developers operating below the theoretical app poverty line, i.e. earning
less than $500 per app per month. In-app ad revenues only really reward apps with a
user-base in the millions.
Calldorado provides a direct incremental revenue stream by serving Post Call Ads - the
new out-of-app advertising unit that unlike conventional industry practice, serves
non-intrusive banner and native ads at the end of a phone call, together with caller ID
information. This new way of advertising simultaneously enhances the user experience to
any app, by combining additional app features (caller ID) with targeted advertising. The
ad that is served is relevant to the user's call and always shown in connection with
caller ID information, e.g. identifying an unknown caller and an option for the user to
save, rate or call back with one click.
As phone calls are still among the top user activities on smartphones (source: GSMA
intelligence, Zokem), the opportunity to display contextually relevant Post Call Ads is
enormous. With an average of 150 Post Call Ad impressions per-user per-month, Post Call
Ads will be adding substantially to the existing ad-impressions that an app may already
generate. Developers can forecast their Post Call Ad revenue by simply inserting the
number of their current installs in the Calldorado revenue calculator
[http://calldorado.com ].
Moreover, the Calldorado SDK works, regardless of whether or not the host app is open
or closed. This way even inactive users who have stopped using the app, or rarely use it,
can be monetized. Prompting the user with caller ID in the look and feel of the host app
stimulates user engagement of the app at the same time.
A number of established apps including Kim Ariyor?, CIA - Caller Identification
App[TM], Das Telefonbuch, Herold, and 11833 CallerID have already joined the Calldorado
network and are running the Calldorado SDK, benefiting from incremental Post Call Ad
revenue as well as an enhanced user experience through caller ID.
Android developers can sign up for Calldorado for free at
http://calldorado.com/developers. In less than one hour developers can customize the
user interface, select the type of Post Call Ad screens they want to include in their app,
and integrate the SDK in their Android app. The screen displayed to the user after a call
is fully customizable to reflect the brand, look and feel of the host app. Install
protection ensures that a user who has installed more than one app using the Calldorado
SDK will not see Post Call Ads multiple times. The app that was installed first gets the
priority to show the Post Call Ad. Developers who adopt the SDK early will clearly benefit
from the 'first install wins' rule.
Claudia Dreier-Poepperl, CEO and founder at CIAmedia said: "The Calldorado SDK does
three important things: it adds additional incremental revenue in a way that is
unobtrusive, it wakes up apps that are experiencing declining engagement levels and
enhances the user experience by including useful caller ID information, regardless of
whether that app is a torch, a game, a social network or a utility."
References
*Pew Research Centre - Do people use the apps they download?
About CIAmedia
CIAmedia is the leading ad-tech company for Post Call Advertising and Call Based
Targeting. Post Call Advertising is available via the Calldorado SDK
[http://ciamedia.com/sdk ] to Android app publishers and developers who wish to instantly
generate incremental revenue from active an inactive app users. The company operates the
Calldorado network, with largely popular apps such as Kim Ariyor?, CIA - Caller
Identification App(TM), Das Telefonbuch, Herold, and 11833 CallerID using the Calldorado
SDK. CIAmedia's patented ad-technology processes a user's call behavior in real time to
provide highly relevant targeting options for advertisers. Formed in 2013 CIAmedia GmbH is
privately held with headquarters in Vienna (Austria) and a technical development center in
Copenhagen (Denmark). For more information please visit http://ciamedia.com
CIAmedia
CONTACT: Press Contacts: CIAmedia GmbH: Christina Jorgensen, Media Relations, Phone: +45-3152-1277, Email: cj@ciamedia.com - Giant PR: Tim Banks, Phone: +44(0)7771-512-057, Email: tim@giantpr.co.uk
CIAmedia Launches Calldorado Post Call Advertising for Android Apps and Games
VIENNA and COPENHAGEN, Denmark, November 10, 2014 /PRNewswire/ --
-Free SDK displays Post Call Ads after phone calls and monetizes even inactive users
http://calldorado.com
http://ciamedia.com
10 November 2014, : CIAmedia, the company behind the hugely popular Caller
Identification App 'CIA' has launched Calldorado, an SDK for Android app developers that
monetizes incoming and outgoing phone calls with Post Call Ads.
With up to 70 per cent of all apps monetized by in-app advertising, intrusive ad-units
are one of the most popular revenue models. Yet with typical app usage declining over time
and consumers only regularly using as few as five apps in any given week* this leaves 60
per cent of app developers operating below the theoretical app poverty line, i.e. earning
less than $500 per app per month. In-app ad revenues only really reward apps with a
user-base in the millions.
Calldorado provides a direct incremental revenue stream by serving Post Call Ads - the
new out-of-app advertising unit that unlike conventional industry practice, serves
non-intrusive banner and native ads at the end of a phone call, together with caller ID
information. This new way of advertising simultaneously enhances the user experience to
any app, by combining additional app features (caller ID) with targeted advertising. The
ad that is served is relevant to the user's call and always shown in connection with
caller ID information, e.g. identifying an unknown caller and an option for the user to
save, rate or call back with one click.
As phone calls are still among the top user activities on smartphones (source: GSMA
intelligence, Zokem), the opportunity to display contextually relevant Post Call Ads is
enormous. With an average of 150 Post Call Ad impressions per-user per-month, Post Call
Ads will be adding substantially to the existing ad-impressions that an app may already
generate. Developers can forecast their Post Call Ad revenue by simply inserting the
number of their current installs in the Calldorado revenue calculator
[http://calldorado.com ].
Moreover, the Calldorado SDK works, regardless of whether or not the host app is open
or closed. This way even inactive users who have stopped using the app, or rarely use it,
can be monetized. Prompting the user with caller ID in the look and feel of the host app
stimulates user engagement of the app at the same time.
A number of established apps including Kim Ariyor?, CIA - Caller Identification
App[TM], Das Telefonbuch, Herold, and 11833 CallerID have already joined the Calldorado
network and are running the Calldorado SDK, benefiting from incremental Post Call Ad
revenue as well as an enhanced user experience through caller ID.
Android developers can sign up for Calldorado for free at
http://calldorado.com/developers. In less than one hour developers can customize the
user interface, select the type of Post Call Ad screens they want to include in their app,
and integrate the SDK in their Android app. The screen displayed to the user after a call
is fully customizable to reflect the brand, look and feel of the host app. Install
protection ensures that a user who has installed more than one app using the Calldorado
SDK will not see Post Call Ads multiple times. The app that was installed first gets the
priority to show the Post Call Ad. Developers who adopt the SDK early will clearly benefit
from the 'first install wins' rule.
Claudia Dreier-Poepperl, CEO and founder at CIAmedia said: "The Calldorado SDK does
three important things: it adds additional incremental revenue in a way that is
unobtrusive, it wakes up apps that are experiencing declining engagement levels and
enhances the user experience by including useful caller ID information, regardless of
whether that app is a torch, a game, a social network or a utility."
References
*Pew Research Centre - Do people use the apps they download?
About CIAmedia
CIAmedia is the leading ad-tech company for Post Call Advertising and Call Based
Targeting. Post Call Advertising is available via the Calldorado SDK
[http://ciamedia.com/sdk ] to Android app publishers and developers who wish to instantly
generate incremental revenue from active an inactive app users. The company operates the
Calldorado network, with largely popular apps such as Kim Ariyor?, CIA - Caller
Identification App(TM), Das Telefonbuch, Herold, and 11833 CallerID using the Calldorado
SDK. CIAmedia's patented ad-technology processes a user's call behavior in real time to
provide highly relevant targeting options for advertisers. Formed in 2013 CIAmedia GmbH is
privately held with headquarters in Vienna (Austria) and a technical development center in
Copenhagen (Denmark). For more information please visit http://ciamedia.com
CIAmedia
CONTACT: Press Contacts: CIAmedia GmbH: Christina Jorgensen, Media Relations, Phone: +45-3152-1277, Email: cj@ciamedia.com - Giant PR: Tim Banks, Phone: +44(0)7771-512-057, Email: tim@giantpr.co.uk