I-New Provides an Impressive Amount of Mobile Marketing Opportunities by Enabling Micro-Credits

I-New Provides an Impressive Amount of Mobile Marketing Opportunities by Enabling Micro-Credits

MATTERSBURG, Austria, October 29, 2014 /PRNewswire/ --

    Mobile technology solution pioneer I-New provided more than half a million marketing
opportunities in only 6 months by enabling micro-credit transactions for Latin American
mobile subscribers.

    Creating customer loyalty in marketing is not an easy task at all. Particularly when
it comes to mobile market environments dominated by prepaid users, it is becoming an
ever-tougher one, where subscribers intend to use multiple SIM cards and/or switch
frequently from one operator to the next one in search of a better value deal. So value
for money seems to be a key driver for multiple purchase decisions. Why not turn that
savings impulse into customer loyalty, and even more so, into a powerful selling
proposition for brands active in the mobile business or companies who intend to be? This
is where a mobile technology solution provider comes into play - surprisingly and
substantially at the same time. I-New Unified Mobile Solutions provides all the pioneering
technology with an award-winning compact platform which offers adaptability, flexibility,
extendibility and cost-efficiency in one compact box. Therein included is the SOS credit
feature, which simply enables a mobile subscriber to make calls, send SMS or download data
even when their prepaid SIM-credit has already been depleted. This feature therefore
enables helping a customer in a critically perceived situation and ensures helpful
continuity in getting their things done. Imagine a situation where an MVNO meets those
critical situations in the naturally mobile environment of today's modern customers in a
positive way: it really pays in customer proximity and loyalty, in brand experience and
trust, the most important values modern marketing professionals are continuously looking
for and which are mandatory in getting their job done right.

    This is the case in Latin America, where I-New holds a No.1 market position and
services a number of industry-leading clients. According to recent market experience, the
SOS credit feature is selected and offered by 82% of I-New's handled Latin America
clients. Only a negligible rate of below 1% on average choose to repay via revolving
credit, but the majority of subscribers show up as reliable debitors by using the
convenient automatic monthly top-up functionality to pay their micro-credit back in total,
a process which is enabled automatically by I-New's integrated eligibility check feature
to minimize debit risks for their MVNO customers. In this particular Latin America use
case, we are talking about more than half a million transactions made through SOS credit
feature, over 500,000 times the opportunity to serve mobile customers perfectly by meeting
their immediate contexts in their moments of individual needs. Imagine the negative impact
on customers' trust and relationship quality if companies do not act in this naturally
mobile way. Another important marketing insight has been gained by I-New's data
exploration. It shows clearly that the vast majority of subscribers prefer to use
integrated online-self-care applications, such as mobile apps, Web-self-care or
USSD-Codes, instead of calling/mailing the Customer Service Desk to get SOS credit. This
is another proof that providing services with proximity to customers has a lot to do with
real life insights in today's natural mobile world.

       
        I-New Unified Mobile Solutions AG
        Am Anger 1, 7210 Mattersburg, AUSTRIA
        Tel.: +43-2626-20720
        Herbert Reinisch
        VP Marketing & Corporate Communications
        herbert.reinisch@i-new.com

I-New Unified Mobile Solutions AG