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Natural Gaze(TM) Head Gear Design for Mobile Eye Tracker

TELTOW, Germany and BOSTON, Massachusetts, October 21, 2014 /PRNewswire/ --

    SMI introduces slim Natural Gaze(TM) design for mobile eye tracking glasses at major
international conferences

    SensoMotoric Instruments (SMI), eye tracking technology leader, introduces a new
Natural Gaze(TM) design for the head gear of its leading wireless Eye Tracking Glasses
(SMI ETG 2w) at Research & Results, Munich/Germany, October 22-23, HFES, Chicago/USA, Oct
27-31 and SfN, Washington/USA, Nov 15-19.

    (Photo:
http://photos.prnewswire.com/prnh/20141021/712551 )

    The new design provides even slimmer glasses that allow maximal peripheral and
stereoscopic view by minimizing volume and weight of the SMI ETG 2w head gear. SMI Eye
Tracking Glasses 2w now combine extreme mobility, ease of use and robustness to measure
natural gaze in the widest range of real life applications from driver studies to human
interaction.

    SMI Eye Tracking Glasses and its robust 60Hz mobile eye tracking technology have been
proven by world class customers (e.g. Stanford University, Max Planck Institute, Shanghai
National University, Google, Microsoft, Sony) with more than 100,000 participants
worldwide in study settings that range from scientific research e.g in human factors,
sports and psychology, medical task training to professional use in shopper and packaging
studies, car clinics, professional and sports training.

    Learn more at: http://www.eyetracking-glasses.com

    View photos at: http://www.flickr.com/smieyetracking

    The SMI Eye Tracking Glasses allow to handle extremely mobile use cases with a small
smartphone recording unit, remote control and live annotations via Wi-Fi from a Windows
device like a laptop or tablet. Very efficient and easy handling is achieved with the
lightweight adjustment free "Natural Gaze"(TM) design and the unique zero- and one-point
calibration of the SMI ETG2w.

    Many specific modules such as mobile EEG and optical head tracking integration extend
the range of applications. Snap-on corrective lenses enable people with vision impairments
to naturally interact while their visual behaviour is recorded. For most efficient
analysis, SMI offers the SGM fixation mapping technology. SMI's mobile eye tracking
platform has an SDK which supports real-time data streaming for integration into
customers' applications for analytics or interaction.

    Packages of SMI Eye Tracking Glasses 2 Wireless start at 9,900 Euro/11,900 USD.

    Dr. Arnd Rose, Product Manager, SensoMotoric Instruments: "I have joined mobile eye
tracking studies of our customers in very diverse applications. I am proud that besides
the robustness of our technology, customers with very different requirements highlight the
ease of use of our solution. This is what we are working for: Excellent eye tracking
should be natural and almost invisible and easy to use in real life settings."

    More about SMI Eye Tracking Glasses 2 Wireless: http://www.eyetracking-glasses.com

    More about SensoMotoric Instruments (SMI): http://www.smivision.com

    Contact SMI: Stefanie Gehrke, Marcom Manager, stefanie.gehrke@smi.de

    SMI on Facebook: http://www.facebook.com/smieyetracking

    SMI on Twitter: http://www.twitter.com/smieyetracking

    SMI on Flickr: http://www.flickr.com/smieyetracking

    SMI on YouTube: http://www.youtube.com/smieyetracking

       
        SensoMotoric Instruments GmbH
        Warthestrasse 21
        14513 Teltow
        Germany

        Phone: +49(0)3328-3955-00
        Fax:   +49(0)3328-3955-99
        WEB: http://www.smivision.com
        E-Mail: info@smivision.de

    Photo:
    http://photos.prnewswire.com/prnh/20141021/712551

Photo:http://photos.prnewswire.com/prnh/20141021/712551
http://photoarchive.ap.org/
SensoMotoric Instruments GmbH (SMI)