Candy Crush Soda Saga Launches Worldwide on Facebook

Candy Crush Soda Saga Launches Worldwide on Facebook

LONDON and NEW YORK, October 20, 2014 /PRNewswire/ --

    King Digital Entertainment plc (NYSE: KING), a leading interactive entertainment
company for the mobile world, today announced that Candy Crush Soda Saga, the sister title
to hit game Candy Crush Saga, has launched worldwide on Facebook.

    Candy Crush Soda Saga is the next iteration in the Candy Crush franchise, set in the
world of the Candy Kingdom. Fans of the original hit can now switch and match their way
through new dimensions of gameplay with exciting new graphics and features including game
modes, candy combinations, gameplay mechanics and more.

    Designed to be played alongside the original game, this next installment introduces
fun new features to players who love the gameplay and story of the first title, and are
looking for fresh challenges.

    Candy Crush Soda Saga features the same Saga framework used in the original, where
players progress through new levels and episodes on the Saga map and can experience
various social layers when connected via Facebook.

    "We're excited to announce that the next installment in the Candy Crush franchise is
now live on Facebook" said Sebastian Knutsson, Chief Creative Officer at King.

    "Our long-term strategy is to develop global game franchises which are loved by
millions of players around the world. Candy Crush Soda Saga offers fans new gameplay
features and challenges to delight in, and has been designed to complement the original
title, which we believe players will also continue to enjoy."

    Candy Crush Soda Saga is set to launch on mobile in the coming weeks.

    About King

    King Digital Entertainment plc (NYSE: KING) is a leading interactive entertainment
company for the mobile world. It has a network of 345 million monthly unique users as of
second quarter 2014, and offers more than 190 exclusive games in over 200 countries
through its king.com and royalgames.com websites, Facebook, and mobile distribution
platforms such as the Apple App Store, Google Play Store and Amazon Appstore. King has
game studios in Stockholm, Bucharest, Malmo, London, Barcelona, Berlin and Singapore along
with offices in San Francisco, Malta, Seoul, Tokyo and Shanghai.

    (c) 2014 King.com Ltd. King, the King crown logo, Candy Crush Saga, Candy Crush Soda
Saga and related marks are trademarks of King.com Ltd and/or related entities.

    For further information, please contact:

    King, Susannah Clark, Senior Director of Communications, Tel: +44-7788-405-224

    Brunswick Group, KINGTEAM@brunswickgroup.com , Tel: +44(0)20-7404-5959

King Digital