=?WINDOWS-1252?Q?ASUS_Zenfones:_Your_Style,_Yo?= =?WINDOWS-1252?Q?ur_Control_=96_Mobility_in_Style?=

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October 13, 2014
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ASUS Zenfones: Your Style, Your Control - Mobility in Style

MUMBAI, October 13, 2014 /PRNewswire/ --

    Zenfone, a brand-new high-value smartphone series introduced by ASUS, offers a choice
of screen sizes from 4 to 6 inches and is available in an array of striking colors. It
features ZenUI, a sublime new user interface that's exclusive to ASUS smart devices. With
simplified icons and menus, a selection of themes beautifully designed to match the device
colors and a clever What's Next feature that helps users keep track of their lives, ZenUI
is the irresistible front end of these irresistible new devices and proof that fantastic
functionality can have a friendly face.

    (Photo:
http://photos.prnewswire.com/prnh/20140929/10107512)

    Zenfone 4 (A400CG) - thin, light and powerful for energetic lifestyles

    Zenfone 4 has a gorgeous 4-inch display and a powerful 1.2GHz Intel(R) Atom(TM) Z2520
processor with Intel(R) Hyper-Threading Technology, making this a smartphone that never
leaves the user waiting for a response.

    With two built-in cameras including a 5-megapixel main camera for capturing great
everyday photos and fun selfies, a slimline design with a low weight of just 115g and in
five vibrant colors - Charcoal Black, Pearl White, Cherry Red, Sky Blue, Solar Yellow,
Zenfone 4 is a great-value handset for young people who demand the perfect companion for
their mobile lifestyles. The ASUS Zenfone 4 comes for Rs. 5,999.

    Zenfone 4 (A450CG)

    ASUS Zenfone 4 - A450CG is new variant 4.5-inch smartphone which is priced lucratively
at Rs. 6,999. Asus Zenfone 4 A450CG comes with all the innovative features that the
Zenfone Series has introduced to the masses. It supports a 4.5-inch 854*480, Corning
Gorilla 3 display, 8-megapixel rear camera, Battery 1750 mAh and Android KitKat 4.4.

    ASUS has also added enhanced Android apps to every Zenfone devices, making life even
simpler for users. The ASUS-enhanced email app, for example, allows messages to be read by
thread - making it much easier to keep track of conversations. In the web browser, Smart
Reader Mode automatically adjusts the background tone to reduce eye-strain, while the
Gallery app has an enhanced online synchronization.

    In its quest to introduce appropriate device for each segment, ASUS is affirmative
that further broadening their range will reiterate their focus in the country and their
promise to deliver the incredible. The company presently has 4 variants in the market
which have received path breaking response from the Indian market.

    Zenfone 5 - combines a spacious HD display with a highly portable design

    Zenfone 5 has a spacious 5-inch IPS panel that delivers superb high-definition (HD)
1280 x 720-pixel resolution and comes in a stunning design that tapers to just 5.5mm at
its thinnest edge. Exclusive ASUS PenTouch and GloveTouch technologies increase Zenfone
5's display sensitivity, making it possible to use the device with any stylus or even a
gloved hand - so frustrations about how and when users can interact become a thing of the
past.

    Zenfone 5 has a fast, energy-efficient Intel(R) Atom(TM) Z2560 processor running at
1.6GHz and also benefits from a brilliant 8-megapixel PixelMaster main camera with image
stabilisation. This couples a backside-illumination (BSI) sensor and wide-aperture f/2.0
lens with exclusive ASUS PixelMaster technology to capture digital photographs that more
than match those snapped by many dedicated digital cameras. Its 2-megapixel front camera
takes sharp selfies.

    Zenfone 6 - perfectly blends productivity and entertainment on a beautiful 6-inch HD
screen

    Zenfone 6 also offers an HD display that measures a fantastic six inches across the
diagonal - allowing users to see much more of what they want. Like Zenfone 5, the
brilliant Zenfone 6 display features GloveTouch and PenTouch technologies - so users can
operate the device with gloved hands or any stylus. It also has a powerful Intel(R) Atom
(TM)Z2560 processor running at 1.6GHz.

    Zenfone 6's large screen is complemented by ASUS SonicMaster audio technology with
virtual surround sound via headphones for a truly immersive entertainment experience when
watching movies or playing games.

    Zenfone 6 also includes a 13-megapixel main camera that similarly benefits from
exclusive ASUS PixelMaster technology, and a 2-megapixel front camera for selfies and
high-resolution video calls that look just great.

    To view our multimedia news release click
http://www.multivu.com/players/English/72762551-ASUS-Zenfones-mobility-in-style

    Pricing & Availability:

    ASUS Zenfone 4 A400CG comes for Rs. 5,999/-
ASUS Zenfone 4 A450CG comes for Rs. 6,999/-
ASUS Zenfone 5 comes for Rs. 9,999/-
ASUS Zenfone 6 comes for Rs. 16,999/-

    The devices are available for purchasing on:

    http://www.flipkart.com/asus?otracker=hp_nmenu_sub_electronics_0_Asus

    http://www.asus.com/campaign/zenfone/IN

    About ASUS

    ASUS is a worldwide top-three consumer notebook vendor and maker of the world's
best-selling, most award-winning, motherboards. A leading enterprise in the new digital
era, ASUS designs and manufactures products that perfectly meet the needs of today's
digital home and office, with a broad portfolio that includes motherboards, graphics
cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers,
multimedia devices, wireless solutions, networking devices, tablets and smartphones.
Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013 and is widely
credited with revolutionising the PC industry with its Eee PC(TM). ASUS has more than
12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company
revenue for 2013 was approximately US$14 billion.

    Media Contact: Komal Tomke, komal_t@ASUS.com, +91-9818520082, ASUS India

    Photo:
    http://photos.prnewswire.com/prnh/20140929/10107512

Photo:http://photos.prnewswire.com/prnh/20140929/10107512
http://photoarchive.ap.org/
ASUS India Pvt. Ltd.

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