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HP Powers Meaningful Customer Interactions With New HP Exstream Release
NEW DELHI, September 15, 2014 /PRNewswire/ --
HP recently announced two innovative additions to its multichannel customer
communication management (CCM) portfolio designed to help organizations enhance the
customer experience, engagement and profitability.
Traditional, transactional CCM is evolving from paper and electronic communications to
mobile and social channels, requiring consistent and optimized customer experiences both
online and offline. Because of this shift, customers now expect companies to interact with
them in a more meaningful way.
The new solutions deliver improved design and interaction capabilities, and enable
organizations to shift control of customer communications to instrumental business and
marketing users:
- HP Exstream 9.0 [http://www.hpexstream.com ], featuring HP Exstream Design &
Production, makes customer communications a key competitive differentiator, helping
organizations retain existing customers, attract new customers and facilitate profitable
customer interactions.
- HP Exstream Empower Editor [http://www.hpexstream.com ] is a new zero-footprint
interface that allows HP Exstream users to facilitate interactions between consumers and
remote and mobile front-office workers.
"Today's consumers demand relevant communications delivered where and when they wish
to receive it," said Richard Marr, Regional Director, Asia Pacific and Japan, Exstream,
HP. "HP is providing businesses with the tools necessary to create a personalized customer
experience, across multiple communications channels, to enhance relationships and deliver
better business outcomes."
Strategic, consistent electronic communication
HP Exstream Design & Production 9.0 builds upon HP Exstream's strength in delivering
consistent control of communication content and messages across print and digital
channels. Organizations will be better positioned to address dynamic electronic
communication requirements and deliver on their mobile device communication strategies.
New features include:
- Multichannel support and responsive design capabilities that enable companies to
design and develop communications for mobile, tablet and desktop devices.
- Updated user interface that provides a consistent style and appearance across core
products like Designer, Design Manager and LiveEditor.
- Enhanced document creation capabilities that enable the production of Web Content
Accessibility Guidelines (WCAG) 2.0 level AA compliant PDF-based communications for
consumers who are visually impaired.
Simple and intuitive editing for business users
HP Exstream Empower Editor enables organizations to provide front-office business
users with a browser-based editor to meet their needs for controlling interactive
communications. This product delivers several key capabilities, including:
- Thin client solution reduces costs by cutting down the need for IT deployment and
maintenance.
- Fresh, intuitive interface that provides users both inside and outside the business
with the capability to personalize communications while maintaining consistent branding
and meeting compliance requirements.
- Operation in a standard web browser without additional download or install needs,
which helps users personalize communications in a controlled environment.
- Enhanced response to user input in order to automatically populate communications
with approved content.
- Interactive design capabilities in the HP Exstream 9.0 design and production
environment let users design HP Empower communications.
Availability
HP Exstream Design & Production 9.0 and HP Exstream Empower Editor are now available.
Additional information is available at http://www.hpexstream.com [http://www.hpexstream.com
].
About HP
HP creates new possibilities for technology to have a meaningful impact on people,
businesses, governments and society. With the broadest technology portfolio spanning
printing, personal systems, software, services and IT infrastructure, HP delivers
solutions for customers' most complex challenges in every region of the world. More
information about HP (NYSE: HPQ) is available at http://www.hp.com.
(c) 2014 Hewlett-Packard Development Company, L.P. The information contained herein is
subject to change without notice. The only warranties for HP products and services are set
forth in the express warranty statements accompanying such products and services. Nothing
herein should be construed as constituting an additional warranty. HP shall not be liable
for technical or editorial errors or omissions contained herein.
Media Contact: Advait Soman, advait@the-practice.net, +91-9717106056, The PRactice
Hewlett-Packard
HP Powers Meaningful Customer Interactions With New HP Exstream Release
NEW DELHI, September 15, 2014 /PRNewswire/ --
HP recently announced two innovative additions to its multichannel customer
communication management (CCM) portfolio designed to help organizations enhance the
customer experience, engagement and profitability.
Traditional, transactional CCM is evolving from paper and electronic communications to
mobile and social channels, requiring consistent and optimized customer experiences both
online and offline. Because of this shift, customers now expect companies to interact with
them in a more meaningful way.
The new solutions deliver improved design and interaction capabilities, and enable
organizations to shift control of customer communications to instrumental business and
marketing users:
- HP Exstream 9.0 [http://www.hpexstream.com ], featuring HP Exstream Design &
Production, makes customer communications a key competitive differentiator, helping
organizations retain existing customers, attract new customers and facilitate profitable
customer interactions.
- HP Exstream Empower Editor [http://www.hpexstream.com ] is a new zero-footprint
interface that allows HP Exstream users to facilitate interactions between consumers and
remote and mobile front-office workers.
"Today's consumers demand relevant communications delivered where and when they wish
to receive it," said Richard Marr, Regional Director, Asia Pacific and Japan, Exstream,
HP. "HP is providing businesses with the tools necessary to create a personalized customer
experience, across multiple communications channels, to enhance relationships and deliver
better business outcomes."
Strategic, consistent electronic communication
HP Exstream Design & Production 9.0 builds upon HP Exstream's strength in delivering
consistent control of communication content and messages across print and digital
channels. Organizations will be better positioned to address dynamic electronic
communication requirements and deliver on their mobile device communication strategies.
New features include:
- Multichannel support and responsive design capabilities that enable companies to
design and develop communications for mobile, tablet and desktop devices.
- Updated user interface that provides a consistent style and appearance across core
products like Designer, Design Manager and LiveEditor.
- Enhanced document creation capabilities that enable the production of Web Content
Accessibility Guidelines (WCAG) 2.0 level AA compliant PDF-based communications for
consumers who are visually impaired.
Simple and intuitive editing for business users
HP Exstream Empower Editor enables organizations to provide front-office business
users with a browser-based editor to meet their needs for controlling interactive
communications. This product delivers several key capabilities, including:
- Thin client solution reduces costs by cutting down the need for IT deployment and
maintenance.
- Fresh, intuitive interface that provides users both inside and outside the business
with the capability to personalize communications while maintaining consistent branding
and meeting compliance requirements.
- Operation in a standard web browser without additional download or install needs,
which helps users personalize communications in a controlled environment.
- Enhanced response to user input in order to automatically populate communications
with approved content.
- Interactive design capabilities in the HP Exstream 9.0 design and production
environment let users design HP Empower communications.
Availability
HP Exstream Design & Production 9.0 and HP Exstream Empower Editor are now available.
Additional information is available at http://www.hpexstream.com [http://www.hpexstream.com
].
About HP
HP creates new possibilities for technology to have a meaningful impact on people,
businesses, governments and society. With the broadest technology portfolio spanning
printing, personal systems, software, services and IT infrastructure, HP delivers
solutions for customers' most complex challenges in every region of the world. More
information about HP (NYSE: HPQ) is available at http://www.hp.com.
(c) 2014 Hewlett-Packard Development Company, L.P. The information contained herein is
subject to change without notice. The only warranties for HP products and services are set
forth in the express warranty statements accompanying such products and services. Nothing
herein should be construed as constituting an additional warranty. HP shall not be liable
for technical or editorial errors or omissions contained herein.
Media Contact: Advait Soman, advait@the-practice.net, +91-9717106056, The PRactice
Hewlett-Packard