Hollywood's Top-selling Camera Maker ARRI Chooses Altera for AMIRA Documentary Camera
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Posted on September 11, 2014 at 2:07:01 PM
Hollywood's Top-selling Camera Maker ARRI Chooses Altera for AMIRA Documentary Camera
Altera Stratix V Enables a Full Camera Pipeline on a Single FPGA with no Compromise on Picture Quality and an Enpirion PowerSoC Offers Low Power Consumption
SAN JOSE, Calif. and AMSTERDAM, Sept. 11, 2014 /PRNewswire/ -- IBC 2014 -- Altera Corporation (NASDAQ: ALTR) today announced that its field programmable gate array (FPGA) products and complementary power products have been chosen to enable a new, versatile documentary-style camera by Munich-based ARRI, the world's largest maker of cinematographic cameras for Hollywood's film industry. The AMIRA is the first ARRI camera with its own video processing pipeline enabled on a single Altera Stratix V FPGA, which when combined with Altera's Enpirion® PowerSoC DC-DC converter, greatly contributes to the camera's compact, ergonomic design optimized for single-operator use.
http://photos.prnewswire.com/prnvar/20140911/145527
Altera engineers are demonstrating the live content capture capabilities of the AMIRA camera in the Altera booth (#1.F13) at the International Broadcast Conference (IBC 2014) held in Amsterdam from September 12 to 16.
ARRI Managing Director Franz Kraus said, "Our cameras are designed to enable filmmakers to capture the emotion in the moment. There is no second shot, so the camera must offer the highest level of control and the best configuration settings to enable filmmakers to anticipate action; and that is what the Altera FPGA technology helps us deliver in AMIRA."
The Stratix V FPGA enables the AMIRA camera to feature the same sensor and exceptional image quality as the ARRI ALEXA camera, but at up to 200 frames per second. At IBC 2014, ARRI will be demonstrating UHD output support for AMIRA, thanks to its reprogrammable system architecture and its processing power allowing in-camera, real-time up-sampling for UHD distribution. The AMIRA multi-viewfinder relies on Altera's Cyclone V to enable precision capture operation and camera control, making it affordable for cost-sensitive production budgets.
Vice President of the Broadcast Business Unit at Altera Dan McNamara said, "The programmable and high-performance capabilities of Stratix V are ideally suited to the design challenges and enabled ARRI to create a cutting-edge documentary camera. The AMIRA, our first collaboration with ARRI, is a remarkable camera with exceptional picture quality that comes with complex system design challenges, pushing the envelope in terms of smaller form factor, lower power consumption, and computational and memory bandwidth."
About Altera
Altera® programmable solutions enable designers of electronic systems to rapidly and cost effectively innovate, differentiate and win in their markets. Altera offers FPGAs, SoCs, CPLDs, ASICs and complementary technologies, such as power management, to provide high-value solutions to customers worldwide. Visit http://www.Altera.com
ALTERA, ARRIA, CYCLONE, ENPIRION, MAX, MEGACORE, NIOS, QUARTUS and STRATIX words and logos are trademarks of Altera Corporation and registered in the U.S. Patent and Trademark Office and in other countries. All other words and logos identified as trademarks or service marks are the property of their respective holders as described at http://www.altera.com/legal
Editor Contact:
Karin Taylor
Altera Corporation
(408) 544-8207
newsroom@altera.com
http://photos.prnewswire.com/prnvar/20101012/SF78952LOGO
Photo - http://photos.prnewswire.com/prnh/20140911/145527
Logo - http://photos.prnewswire.com/prnh/20101012/SF78952LOGO
SOURCE Altera Corporation
Photo:http://photos.prnewswire.com/prnh/20140911/145527
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20101012/SF78952LOGO
http://photoarchive.ap.org/
Altera Corporation
Web Site: http://www.altera.com
Altera Stratix V Enables a Full Camera Pipeline on a Single FPGA with no Compromise on Picture Quality and an Enpirion PowerSoC Offers Low Power Consumption
SAN JOSE, Calif. and AMSTERDAM, Sept. 11, 2014 /PRNewswire/ -- IBC 2014 -- Altera Corporation (NASDAQ: ALTR) today announced that its field programmable gate array (FPGA) products and complementary power products have been chosen to enable a new, versatile documentary-style camera by Munich-based ARRI, the world's largest maker of cinematographic cameras for Hollywood's film industry. The AMIRA is the first ARRI camera with its own video processing pipeline enabled on a single Altera Stratix V FPGA, which when combined with Altera's Enpirion® PowerSoC DC-DC converter, greatly contributes to the camera's compact, ergonomic design optimized for single-operator use.
http://photos.prnewswire.com/prnvar/20140911/145527
Altera engineers are demonstrating the live content capture capabilities of the AMIRA camera in the Altera booth (#1.F13) at the International Broadcast Conference (IBC 2014) held in Amsterdam from September 12 to 16.
ARRI Managing Director Franz Kraus said, "Our cameras are designed to enable filmmakers to capture the emotion in the moment. There is no second shot, so the camera must offer the highest level of control and the best configuration settings to enable filmmakers to anticipate action; and that is what the Altera FPGA technology helps us deliver in AMIRA."
The Stratix V FPGA enables the AMIRA camera to feature the same sensor and exceptional image quality as the ARRI ALEXA camera, but at up to 200 frames per second. At IBC 2014, ARRI will be demonstrating UHD output support for AMIRA, thanks to its reprogrammable system architecture and its processing power allowing in-camera, real-time up-sampling for UHD distribution. The AMIRA multi-viewfinder relies on Altera's Cyclone V to enable precision capture operation and camera control, making it affordable for cost-sensitive production budgets.
Vice President of the Broadcast Business Unit at Altera Dan McNamara said, "The programmable and high-performance capabilities of Stratix V are ideally suited to the design challenges and enabled ARRI to create a cutting-edge documentary camera. The AMIRA, our first collaboration with ARRI, is a remarkable camera with exceptional picture quality that comes with complex system design challenges, pushing the envelope in terms of smaller form factor, lower power consumption, and computational and memory bandwidth."
About Altera
Altera® programmable solutions enable designers of electronic systems to rapidly and cost effectively innovate, differentiate and win in their markets. Altera offers FPGAs, SoCs, CPLDs, ASICs and complementary technologies, such as power management, to provide high-value solutions to customers worldwide. Visit http://www.Altera.com
ALTERA, ARRIA, CYCLONE, ENPIRION, MAX, MEGACORE, NIOS, QUARTUS and STRATIX words and logos are trademarks of Altera Corporation and registered in the U.S. Patent and Trademark Office and in other countries. All other words and logos identified as trademarks or service marks are the property of their respective holders as described at http://www.altera.com/legal
Editor Contact:
Karin Taylor
Altera Corporation
(408) 544-8207
newsroom@altera.com
http://photos.prnewswire.com/prnvar/20101012/SF78952LOGO
Photo - http://photos.prnewswire.com/prnh/20140911/145527
Logo - http://photos.prnewswire.com/prnh/20101012/SF78952LOGO
SOURCE Altera Corporation
Photo:http://photos.prnewswire.com/prnh/20140911/145527
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20101012/SF78952LOGO
http://photoarchive.ap.org/
Altera Corporation
Web Site: http://www.altera.com