CarDekho Launches its First TV Commercial - Suno Nahi, Dekho!

CarDekho Launches its First TV Commercial - Suno Nahi, Dekho!

JAIPUR, India, September 10, 2014 /PRNewswire/ --

    CarDekho, India's #1 auto portal, has launched its first ever TV commercial. In its
bid to better viewers' navigation, CarDekho has revamped the look and feel of the website.
The new user interface is more user-friendly and presents richer experience to users. Its
app on Android, launched a month ago, has already clocked 100,000 downloads and still
counting. Furthermore, CarDekho is the sole auto portal in the country to have an app on
Apple's iOS app store.

    The TV commercial, which aired on 9th September, highlights the fact that buying a car
in India is still a big deal. Moreover, it shows mixed advice from self-proclaimed experts
like your neighbours, friends and family, further leaving you confused. Hence, the ad
focuses on 'Suno Nahi, Dekho!'.

    Watch the full TV Ad: http://youtu.be/PKgDWcgxSTY

    The ad will be running on leading channels along with news, movies and music channels
in all regional languages. The TVC is created by Linen Lintas and the media agency for the
campaign is Xposure. CarDekho is also the co-sponsors of Big Boss - Season 8 on Colors and
co-powered sponsors of the Humpty Sharma Ki Dulhaniya, premiering on Colors.

    LK Gupta, CMO, CarDekho.com [http://www.cardekho.com ], said, "Being a pioneer in the
concept of unbiased, objective and expert comparison of used and unused cars, we wanted to
bring alive the most prevalent insight of what goes in the mind of a prospective buyer.
Our website does a detailed analysis of all technical information, expert opinions,
on-road prices and helps the buyer shortlist what is most correct for him. We even help
arranging the test drive and connect with the nearest dealer. All in one, it's a must
check solution before buying a new or used car."

    "We seek and get opinions from all and sundry when we throw open our decision to buy a
car. Eventually, thanks to multiple point of views, we stand confused. CarDekho gives a
real comparison on all aspects, to let you be most informed before making the choice. This
is the core insight that we worked on," said Abhik Santara, EVP, Linen Lintas, adding,
"Through this proposition, we are aiming at an intense TV and digital burst in the next
couple of months."

    About Girnar Software Pvt. Ltd. and CarDekho.com

    Founded in 2007 by brothers Amit and Anurag Jain, both IIT-Delhi alumni, Girnar
Software is engaged in three internet portals - CarDekho.com, BikeDekho.com and
PriceDekho.com. The company does outsourcing services as well as including website and
mobile application development, testing and Q&A services.

    CarDekho, India's #1 auto portal, is owned by Girnar Software Pvt. Ltd. CarDekho.com
features more than 2,000 car dealers enrolled for customers to make new car buying a
hassle free experience. Even if one wants a used car, they have over 25,000 active
listings for second hand cars that stretch all across the nation. They provide one-on-one
buyer-seller conversation with no middlemen involved. CarDekho also facilitates customers
in getting the best car financing and insurance deals available through their exclusive
tie-ups with car manufacturers, finance and insurance companies.

    Primary Media Contact: Charu Kishnani, charu@girnarsoft.com, +91-9001599555, VP
Content & Digital Marketing, Girnar Software Pvt Ltd

    Secondary Media Contact: LK Gupta, lk.gupta@girnarsoft.com, +91-9717777601, CMO,
Girnar Software Pvt Ltd

CarDekho