Cellebrite Introduces Phone-to-Phone WiFi Transfer App to Provide Mobile Retailers with Sales and Repair Capabilities Anytime, Anywhere

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September 9, 2014
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Cellebrite Introduces Phone-to-Phone WiFi Transfer App to Provide Mobile Retailers with Sales and Repair Capabilities Anytime, Anywhere

New Application is Latest Addition to Family of Self-Service Apps that Enable Mobile Operators and Retailers to Extend Content Transfer Beyond the Point of Sale

LAS VEGAS, September 9, 2014 /PRNewswire/ --

    Today at Super Mobility Week powered by CTIA [http://www.supermobilityweek.com ],
Cellebrite [http://www.cellebrite.com ], the leading provider of retail mobile data
solutions announced a new, on-device app that gives mobile consumers a powerful
self-service tool to move contacts, pictures, and other content from an old phone to a
newly purchased handset anytime and anywhere. Branded for the mobile retailer,
Cellebrite's Phone-to-Phone (P2P) Transfer App can be employed without the use of
hardware, instead using the phones' WiFi capabilities to establish a secure,
phone-to-phone connection between the source and target devices. The application allows
mobile operators and retailers to extend high-value new phone support to their online
customers while gaining greater flexibility in managing service delivery in the store.

    (Logo:
http://photos.prnewswire.com/prnh/20140202/667552 )

    "Today's mobile operators and retailers have diverse customer bases with varying
technological aptitudes and preferences for how and where they buy and eventually seek
support. The only constant is the expectation that their needs will be met," said Amir
Lehr, VP of Cellular Products and Business Development at Cellebrite.

    Mobile operators and retailers will benefit from the following key features:

       
        - Wireless connectivity enables easy download from application stores and
          online retailer's websites and fast transfer of personal content data
        - Phone-to-phone data transfer allows consumers to transfer phonebooks,
          pictures, videos, audio files and SMS text messages from all smartphone memory and SIM
          cards
        - Cross-platform functionality supports transfer of content between Android, iOS
          and Blackberry operating systems
        - Content transfer flexibility allows users to select content to be transferred
          by category. The storage size for each category displays to aid the user in this
          selection
        - Secure data transfer ensures that content is moved directly from a user's old
          phone to the new device, without storing data in the cloud or within the app

    Cellebrite's P2P Transfer Application complements the company's existing Self-Care
Diagnostics App
[http://www.cellebrite.com/mobile-retail/solutions/diagnostics-and-repair-avoidance ] -
putting a powerful combination of sales and service capabilities at the smartphone owner's
fingertips. While the transfer app addresses customers' needs at the point of purchase or
upgrade, Self-Care covers the most important post-sale service need: detecting and
correcting phone problems quickly and accurately to avoid loss of use and expensive repair
bookings.

    "It's critical that mobile retailers adapt their service model to meet the evolving
needs of their customers - that includes online shoppers who may never step into a store,"
said Lehr. "The combination of Cellebrite's in-store, call center, and on-device solutions
give retailers the tools they need to drive high customer satisfaction with consistent,
convenient and effective experiences across every channel."

    Visit booth #1665 during Super Mobility Week, from Sept. 9 - 11 to demo Cellebrite's
suite of solutions for mobile operators and retailers.

    About Cellebrite

    Cellebrite provides operators and retailers with advanced solutions to enhance
customer experience, improve satisfaction, reduce cost, and generate revenue. With
delivery channels in-store, on-device, and over the web, mobile retailers can take
advantage of Cellebrite's full suite of mobile retail solutions: diagnostics,
phone-to-phone content transfer, backup and restore, automated phone buyback, and
application and content delivery. In addition, Cellebrite offers retailers monitoring,
statistics and analysis of all activities. Cellebrite is a world leader in the mobile
retail market, the company has more than 150,000 units deployed at more than 200 mobile
operators and retailers globally, representing well over 100,000 stores handling hundreds
of millions of transactions a year.

    Founded in 1999, Cellebrite is a subsidiary of the Sun Corporation, a publicly traded
Japanese company (6736/JQ).

       
        USA
        Carol Lee
        +1-212-398-9686
        clee@affect.com
        International
        Jeffrey Starr
        +972(54)223-3350
        Jeffrey.Starr@cellebrite.com

    Photo:
    http://photos.prnewswire.com/prnh/20140202/667552

Photo:http://photos.prnewswire.com/prnh/20140202/667552
http://photoarchive.ap.org/
Cellebrite

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