Nikon Unveils High-performance D810 DSLR to Capture Stunning Video

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August 27, 2014
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Nikon Unveils High-performance D810 DSLR to Capture Stunning Video

DUBAI, UAE, August 27, 2014 /PRNewswire/ --

             The D810 combines 36.3-megapixel sensor and wide ISO range to offer

                            unrivalled video and image quality

    Building upon its videography success in other markets, Nikon Middle East FZE today
launched the high-performance D810 full-frame digital SLR camera in the Middle East,
designed to produce high-definition, high-quality images and video.

    (Photo:
http://photos.prnewswire.com/prnh/20140827/703243 )

    The D810 offers the ability to record stunning Full HD video, while a 36.3-megapixel
sensor and wide ISO range combine to offer unrivalled images rich in tone and definition.
In addition to delivering fabulous shots, the camera offers outstanding versatility to
enable it to excel in a wide range of environments and situations.

    "Nikon has experienced great success in the DSLR market in Middle East and Africa over
last few years, and we hope to continue the trend with the launch of the D810, the latest
addition to our extensive regional portfolio," said Takashi Yoshida, Managing Director
Nikon MEA, "We are continuously listening to our customers, both in region and across the
world, and incorporating their needs into our innovations. The D810 is a perfect example
of that, where we have advanced our video recording capabilities to meet the finest
industry standards, while also improving our photography function."

    Yoshida added: "We are keen to tap into the regional videography market not just by
providing the best equipment, but also extending support though events such as the
upcoming Nikon Videography Summit and Nikon Film Festival, and on-going Nikon School
initiative. The ultimate aim of our 'I AM A MOVEMENT' campaign is to provide platforms for
the local community to meet and acquaint with professionals from the fraternity and
exchange information and ideas whilst competing for the coveted title and support
videographers and film-makers in their endeavor to create high-quality, exciting content."

    Commenting on the evolution of the camera, Narendra Menon, Regional Head Sales and
Marketing, Nikon MEA, said: "The new Nikon D810 builds on the performance of the acclaimed
D800, and has been designed to produce breath-taking images and video. The camera's raw
power maintains the integrity of every frame, blending incredible picture quality with the
ability to capture clear Full HD video, while giving professionals complete creative
control over the image. Its high megapixel count and wide ISO range ensure rich and sharp
images regardless of shooting conditions."

    The D810 puts incredible power and flexibility in the hands of videographers, enabling
recording of Full HD 1080p movies at 60 frames per second (fps). It has been designed to
meet the needs of photography enthusiasts and professionals alike, who demand a DSLR that
delivers the ultimate blend of clarity, sharpness, and rich colours for any shot. The new
model features a 36.3-megapixel sensor and an ISO range of 64 to 12800, giving the camera
the capacity to maximise the full potential of Nikon's wide range of NIKKOR lenses.

    The full-frame D810 is a step up from the successful D800, boasting an effective pixel
count of 36.3 million, enabling images to be enlarged without degrading quality. The image
sensor is designed without an optical low-pass filter to ensure images appear sharp while
retaining rich tonality. It also packs the power of the EXPEED 4 image-processing engine
that delivers high-speed processing, which along with the camera's wide range of ISO
sensitivities, offers further creative control for shooting in less-than-optimal
conditions.

    Price and Availability

    The Nikon D810 is available in the UAE at all major retailers, at the suggested retail
price of AED 13,999. For more information on the D810 and other Nikon products, please
visit http://www.nikon-mea.com.

    About Nikon

    Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging,
precision optics and photo imaging technology and is globally recognised for setting new
standards in product design and performance for its award-winning consumer and
professional photographic equipment. Nikon Middle East FZE distributes consumer and
professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon
COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced
cameras with interchangeable lens system in over 50 countries.

    For more information, visit http://www.nikon-mea.com. Connect with Nikon and other
photographers on Facebook at http://www.facebook.com/NikonMEA and get the latest news
and information from Twitter by following @NikonMEA.

    About Nikon School

    Nikon School, a global initiative by Nikon with branches in countries including
Australia, Malaysia, India and now UAE, is a series of educational photography classes
that aims to enhance the creative and technical skills of photographers, educating them on
how to make the most of their DSLR camera. The courses cater to participants of all
levels, from absolute beginners to professionals, with all classes taught by
Nikon-certified instructors.

    Photo:
    http://photos.prnewswire.com/prnh/20140827/703243

Photo:http://photos.prnewswire.com/prnh/20140827/703243
http://photoarchive.ap.org/
Nikon Corporation

CONTACT: For further information, please contact: Madhavi Ravi, Hill+Knowlton Strategies, +971-4-3344-930, Madhavi.ravi@hkstrategies.com / Blossom Furtado, Nikon Middle East FZE, +971-4-8840-947, Blossom.Furtado@nikon.com

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