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Dirac Launches M-Suite Audio Optimization Package, Premieres in Xiaomi Mi Pad

Poster: SySAdmin
Posted on June 24, 2014 at 6:14:02 AM
Dirac Launches M-Suite Audio Optimization Package, Premieres in Xiaomi Mi Pad

UPPSALA, Sweden, June 24, 2014 /PRNewswire/ --

    Swedish audio technology provider Dirac today announced the introduction of the Dirac
M-Suite(TM), a combination of technologies designed to enhance the sound quality from
mobile devices such as smartphones, tablets and portable media players using either
earphones or built-in speakers. The first product to adopt Dirac M-Suite is the new tablet
from Xiaomi, the Mi Pad.

    (Photo:
http://photos.prnewswire.com/prnh/20140624/693630 )

Dirac has a long track record of providing audio technologies for high performance home
audio, premium automotive, professional cinema and mobile applications. Dirac M-Suite
brings these technologies together, allowing them to work in synergy to provide the best
possible mobile sound quality and listening experience.

    Dirac M-Suite includes three Dirac technologies:

       
        - Dirac HD Sound(R) provides tailor-made sound correction for earphones and
          built-in speakers for an enhanced sound reproduction.
        - An advanced sound field control technology allows faithful playback of
          surround sound through earphones by bringing the sound outside of the listener's head.
        - Dirac Power Sound(TM) allows the user to get the loudest possible sound
          without compromising sound quality.

    "Many mobile device manufacturers are realizing the importance of audio quality, and
Dirac is happy to be able to provide our customers with a unified platform that ensures
they get the absolute best performance out of their device," said Dr. Nilo Casimiro
Ericsson, Technology Coordinator and Co-founder at Dirac. "We are continually seeking to
expand the suite with a range of innovations and updates," Ericsson added.

    The first product making use of Dirac M-Suite is the new tablet from Xiaomi, the Mi
Pad.

    Founded in 2010, Xiaomi is one of China's leading tech firms. The company, which is
said to have been the fastest growing start-up company in history, is projecting sales of
over 40 million phones in 2014, more than double that of 2013. Xiaomi has previously used
various Dirac technologies to provide great sound quality in products such as the Xiaomi
Mi2 and Mi3. The Mi3 sold 100 000 units in 90 seconds upon its launch.

    About Dirac
Dirac Research is a Swedish audio research firm specializing in high-performance digital
sound optimization, room correction and sound field synthesis. The company was founded by
researchers from the Signals & Systems Group of Uppsala University, Sweden. With Dirac's
patented toolbox for efficient and accurate audio system optimization, customers such as
BMW, Bentley, Rolls Royce and Datasat Digital Entertainment have achieved dramatically
improved sound quality and a shortened time-to-market. Dirac Research has offices in
Sweden, Tokyo, Detroit, Seoul and Shanghai.

    Photo:
    http://photos.prnewswire.com/prnh/20140624/693630

Photo:http://photos.prnewswire.com/prnh/20140624/693630
http://photoarchive.ap.org/
Dirac Research

CONTACT: Press contact: Weiwei Fang, Dirac Research AB, press@dirac.se, +46-18-185-640
 
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