ASE Labs
Welcome Guest. Please register or log in now. There are 283 people online (0 Friends).
  • Home
  • Articles
  • News
  • Forum
  • Register/Login

Fitt Launches New Social Fitness App To Drive Wearable Device Engagement

Poster: SySAdmin
Posted on June 18, 2014 at 6:42:01 AM
Fitt Launches New Social Fitness App To Drive Wearable Device Engagement

App addresses key challenges of wearables industry by providing habit forming challenges, social motivation and goal reinforcement

SAN FRANCISCO, June 18, 2014 /PRNewswire/ -- Fitt today announced it has launched the Fitt app, a fun, new way for people with wearable devices and fitness apps to create and compete in group challenges. Fitt instantly connects people to friends, whether they are using a Jawbone UP, Fitbit or activity tracker apps such as Moves. Paired with users' activity trackers, Fitt lets friends create and compete in challenges that keep both motivation and movement high. The company recently raised $300K in seed funding, led by Crosslink Capital and 500 Startups to further develop the platform's capabilities and expand compatibility with additional devices and apps.

"With obesity on the rise, there is an increasing need for an effective, easy and fun way for people to improve their health," said Carnet Williams, CEO and co-founder of Fitt. "Although there's been a rapid adoption of fitness wearables, without an engaging platform, many users stop using their devices. Our mission at Fitt is to build a platform that connects friends and keeps them moving, regardless of the device."

Not only does Fitt help weave together a fragmented fitness tracker industry, it's changing behaviors and users are seeing results. "Fitt keeps me engaged because challenges are always changing," says Vicky Barrett, a user who lost 10lbs and credits Fitt challenges for keeping her on track.

Fitt launched in Beta with 120 people and instantly experienced rapid organic growth as users created thousands of challenges and invited their friends to join. "The Fitt community has rapidly grown through user-generated challenges," says Williams. "We've empowered users to create and host challenges that bring together co-workers, families and even people around shared social causes."

The Fitt community is all about motivating each other, "I have become addicted to challenging my friends," says Mike Kepford another Fitt user. "I've made a life transformation and as a challenge host, I'm able to help motivate and encourage others to accomplish their own fitness goals."

"Fitness challenges incentivize people so they remain engaged with their devices," said Eric Chin, Partner at Crosslink Capital. "Run by a proven management team, Fitt has taken the approach to build a software platform that changes behavior and bridges the fragmented wearable device market. We look forward to working with Carnet and the team as they continue to scale."

About Fitt

Fitt (http://www.fi.tt) connects people using different fitness devices and apps through fun challenges while collecting Fitt points to redeem for healthy goods and services.  Based in San Francisco, CA, Fitt was founded by former Sprout (acquired by InMobi) and Google team members.

SOURCE  Fitt

Fitt

CONTACT: Lauren Usui, lauren@fitt.com, or Lizzy Bates, lizzy@sparkpr.com

Web Site: http://fi.tt
 
Print This Entry
Tags PR Press Release
Related Articles
  • Huntkey Has Launched Its New Power Strips with USB Chargers on Amazon US
  • Inspur Releases TensorFlow-Supported FPGA Compute Acceleration Engine TF2
  • Hot Pepper Introduces Spicy New Smartphones in US Markets
  • Sharp Introduces New Desktop Printers For The Advanced Office
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
Login
Welcome Guest. Please register or log in now.
Forgot your password?
Navigation
  • Home
  • Articles
  • News
  • Register/Login
  • Shopping
  • ASE Forums
  • Anime Threads
  • HardwareLogic
  • ASE Adnet
Latest News
  • Kingston HyperX Cloud 2 Pro Gaming Headset Unboxing
  • Synology DS415+ Unboxing
  • D-Link DCS-5020L Wireless IP Pan/Tilt IP Camera
  • Actiontec WiFi Powerline Network Extender Kit Unboxing
  • Durovis Dive Unboxing
  • Bass Egg Verb Unboxing
  • Welcome to the new server
  • Gmail Gets Optional Preview Pane
  • HBO Go on Consoles
  • HP Touchpad Update
Latest Articles
  • D-Link Exo AC2600 Smart Mesh Wi-Fi Router DIR-2660-US
  • HyperX Double Shot PBT Keys
  • Avantree ANC032 Wireless Active Noise Cancelling Headphones
  • ScharkSpark Beginner Drones
  • HyperX Alloy FPS RGB Mechanical Gaming Keyboard
  • D-Link DCS-8300LH Full HD 2-Way Audio Camera
  • Contour Unimouse Wireless Ergonomic Mouse
  • HyperX Cloud Alpha Pro Gaming Headset
  • Linksys Wemo Smart Home Suite
  • Fully Jarvis Adjustable Standing Desk
Latest Topics
  • Hello
  • Welcome to the new server at ASE Labs
  • Evercool Royal NP-901 Notebook Cooler at ASE Labs
  • HyperX Double Shot PBT Keys at ASE Labs
  • Avantree ANC032 Wireless Active Noise Cancelling Headphones at ASE Labs
  • ScharkSpark Beginner Drones at ASE Labs
  • HyperX Alloy FPS RGB Mechanical Gaming Keyboard at ASE Labs
  • D-Link DCS-8300LH Full HD 2-Way Audio Camera at ASE Labs
  • Kingston SDX10V/128GB SDXC Memory at ASE Labs
  • What are you listening to now?
  • Antec Six Hundred v2 Gaming Case at HardwareLogic
  • Sans Digital TR5UTP 5-Bay RAID Tower at HardwareLogic
  • Crucial Ballistix Smart Tracer 6GB PC3-12800 BL3KIT25664ST1608OB at HardwareLogic
  • Cooler Master Storm Enforcer Mid-Tower Gaming Case at HardwareLogic
  • Arctic M571-L Gaming Laser Mouse at ASE Labs
  • Contour Unimouse Wireless Ergonomic Mouse at ASE Labs
Advertisement
Advertisement
Press Release
  • Huntkey Has Launched Its New Power Strips with USB Chargers on Amazon US
  • Inspur Releases TensorFlow-Supported FPGA Compute Acceleration Engine TF2
  • Hot Pepper Introduces Spicy New Smartphones in US Markets
  • Sharp Introduces New Desktop Printers For The Advanced Office
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
  • DJI Introduces Mavic 2 Pro And Mavic 2 Zoom: A New Era For Camera Drones
  • Fujifilm launches "instax SQUARE SQ6 Taylor Swift Edition", designed by instax global partner Taylor Swift
  • Huawei nova 3 With Best-in-class AI Capabilities Goes on Sale Today
  • Rand McNally Introduces Its Most Advanced Dashboard Camera
  • =?UTF-8?Q?My_Size_to_Showcase_Its_MySizeId=E2=84=A2_Mobil?= =?UTF-8?Q?e_Measurement_Technology_at_CurvyCon_NYC?=
Home - ASE Publishing - About Us
© 2010 Aron Schatz (ASE Publishing) [Queries: 16 (8 Cached)] [Rows: 292 Fetched: 35] [Page Generation time: 0.12174892425537]