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Apical's Assertive Display is Now Available on the Latest Marvell Mobile Communication Processor Chipsets
LONDON, June 3, 2014 /PRNewswire/ --
Apical Ltd announces that Marvell's latest ARMADA mobile communication processors will
become the first devices to address the low cost but high performance volume market
featuring Apical's Assertive Display for an enhanced multimedia experience at lower power.
Assertive Display enables mobile devices to deliver unprecedented display quality
under all conditions. It does so by liberating the display from the restrictions of
viewing environment and removes the two major barriers in the widespread adoption of
multimedia services on mobile devices: it enables users to view videos and photos or play
games in any conditions including direct sunlight and reduces the power drawn by the
display, significantly increasing battery life.
By digitally modelling the way the eye adapts to ambient lighting, Assertive Display
delivers a high quality and seamless viewing experience to the user from a dark room to
bright outdoor light. Movies, games and photos which were previously unwatchable in
daylight can be clearly viewed. Ultimately this means a more immersive, natural and
comfortable experience where the display is always adapted to the user's own eyes. By
targeting the display to the most visually important areas, the display draws less power.
Michael Tusch, CEO Apical said: "We welcome Marvell as the latest application
processor maker to integrate Assertive Display. We're excited that smartphones and tablets
based on Marvell's processors will deliver a premium display experience at attractive cost
points."
About Apical
Apical is a leader in advanced image and video processing technology for embedded
applications. The company's Assertive products are derived from original research into the
human visual system and are designed to maximize the performance of a wide range of image
capture and display devices. Apical works primarily with OEMs and semiconductor
manufacturers for whom imaging capture and display are critical components. Apical is a
privately-held company based in the UK.
http://www.apical.co.uk
About Marvell's Communication processors:
http://www.marvell.com/communication-processors/pxa1928
Apical
CONTACT: Paul Strzelecki, paul@apical.co.uk, Tel: +44-7850-566750
Apical's Assertive Display is Now Available on the Latest Marvell Mobile Communication Processor Chipsets
LONDON, June 3, 2014 /PRNewswire/ --
Apical Ltd announces that Marvell's latest ARMADA mobile communication processors will
become the first devices to address the low cost but high performance volume market
featuring Apical's Assertive Display for an enhanced multimedia experience at lower power.
Assertive Display enables mobile devices to deliver unprecedented display quality
under all conditions. It does so by liberating the display from the restrictions of
viewing environment and removes the two major barriers in the widespread adoption of
multimedia services on mobile devices: it enables users to view videos and photos or play
games in any conditions including direct sunlight and reduces the power drawn by the
display, significantly increasing battery life.
By digitally modelling the way the eye adapts to ambient lighting, Assertive Display
delivers a high quality and seamless viewing experience to the user from a dark room to
bright outdoor light. Movies, games and photos which were previously unwatchable in
daylight can be clearly viewed. Ultimately this means a more immersive, natural and
comfortable experience where the display is always adapted to the user's own eyes. By
targeting the display to the most visually important areas, the display draws less power.
Michael Tusch, CEO Apical said: "We welcome Marvell as the latest application
processor maker to integrate Assertive Display. We're excited that smartphones and tablets
based on Marvell's processors will deliver a premium display experience at attractive cost
points."
About Apical
Apical is a leader in advanced image and video processing technology for embedded
applications. The company's Assertive products are derived from original research into the
human visual system and are designed to maximize the performance of a wide range of image
capture and display devices. Apical works primarily with OEMs and semiconductor
manufacturers for whom imaging capture and display are critical components. Apical is a
privately-held company based in the UK.
http://www.apical.co.uk
About Marvell's Communication processors:
http://www.marvell.com/communication-processors/pxa1928
Apical
CONTACT: Paul Strzelecki, paul@apical.co.uk, Tel: +44-7850-566750